Thymes Mandarin Coriander
Thymes is a company rooted in the Midwest – it’s a part of their heritage. That’s why we decided to look to the textures and images of our region when designing the Mandarin Coriander fragrance line. Our goal was to match the fresh, clean feeling of spring with the nostalgia of a warm afternoon in the kitchen. We worked closely with the Thymes team, drawing inspiration from vintage patterns, authentic packaging forms and hobnail glass. This led us down a creative path that includes an eclectic mix of custom ceramic pieces, tea towels and aprons that compliment the ever evolving mix of home fragrance products. For the color palette, we opted for bright colors that reflect the scent’s vibrant, citrusy nature. We wanted a font that was unique and ownable with soft curves in it. Since we were only dealing with two words, we decided to create a unicase font from scratch so that e’s, a’s and r’s would all relate nicely to one another.