Pets Rock Posters

Helping brands connect to culture sometimes starts with connecting them to great people. That’s why we roped in some of our favorite designers and illustrators to help bring a fresh perspective to a Purina ONE beyOnd® sponsorship. beyOnd is a premier sponsor of the 2012 Pitchfork music festival. They wanted to create a giveaway that would feel authentic and relevant to the people attending the festival. We came up with the idea of giving away professionally-designed posters that celebrate the awesomeness of pets and music. We sought out some of our favorite designers, and had them imagine just what “Pets Rock” meant to them. We love the work they produced. Check out the following, by our friends Lab Partners, Brent Couchman, Tad Carpenter and Eight Hour Day. See more of what we’re doing for beyOnd here.