Nordstrom Rack Iconography
Nordstrom Rack asked Zeus Jones to create a system of icons that would add a fresh, playful and contemporary character to big city locations. The icons needed to stand alone as informative signposts but also be versatile enough to be rendered architecturally, as wallpaper, as decoration and in many sizes. To make images that work harmoniously together while conveying both products and services, we opted for a consistent aesthetic style of heavy line weights built out of positive and negative forms. The new iconography is currently on display in their Union Square, New York City and Michigan Avenue, Chicago locations.