February 2010
- Red Bull & the Secret Half Pipe
- If technology is a medium for changing behaviour, perhaps we should be looking for behavioural expertise, not technical expertise?
- Consistency for modern brands: more complex but also more important.
- Social Media (for marketers) is not a communications vehicle.
- Semiotics and politics in UX design.
- You are not a gadget.
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
- Are the biggest benefits of social media local?
- Great examples of how operations can become marketing.
- Defining User Experience
- Final presentation for Launch Memphis/Southern Growth Studio Event.
- Mastering new modes DRAFT.
- Installing Disqus.
- Welcome Jason Sack.
- The best social media marketing.
- How the real-time web shapes our information?
- Measurements of engagement aren’t necessarily measurements of interest.
- Marketing as a soft martial art.
- New marketing strategies: the tripod (updated!)
- The era of the fox?
- Regularly scheduled maintenance.
March 2009
- Fighting the wrong enemy.
- The return of context and measurement.
- The final word on context and measurement. (For now.)
- Measuring the unmeasureable.
- The value in context.
- Zeus Jones Wins PhizzPop Nationals at SXSW.
- Transformation in the energy business.
- Sudoku as a metaphor and model for strategy.
- Roses and thorns.
- Culture, the last advantage of the company?
- Information is the product (part 3).
February 2009
- Information is the product (part 2).
- Information is the product (part 1).
- We need your help.
- More on being digital
- An Open Letter to Amazon.com pt. 1
- Re-building your business around a renewable resource.
- The New Lifestyle Marketing.
- Diffusion confusion.
- Using services to compensate for product weaknesses.
January 2009
December 2008
November 2008
October 2008
- Zeus Jones MCAD class 1.
- AOC2. October 29, 2008. The launch!
- Message v. subject: execution v. idea.
- The psychology of human movement.
- The long-winded answer.
- More on the theme of the decade – interconnectedness?
- The aesthetic divide.
- Using services to extend the value of things.
- The hidden truth of marketing as a service.
- Even more on analogue to digital interfaces.
September 2008
- Can modern brands be built with traditional people?
- Deepspace event Tuesday afternoon.
- The theme(s) of the decade.
- PSFK conference in Singapore.
- Towards a framework for imagining mobile applications.
- UX is the new account planning.
- When Web 2.0 brands go physical.
- Best practices in social media: Earning influence.
August 2008
- An alignment of interests.
- Lost in translation: the changed context of marketing terms.
- No really…welcome to the new zeusjones.com.
- Welcome to the new zeusjones.com!
- When we can measure everything.
- A different view of planning at 40.
- Marketing shoots its own foot.
- Communication…yes again!
- More on the decline of analogue communcation.
July 2008
- Mythology in marketing.
- More on a personal media server.
- Prediction: mobile phones will be the center of ad campaigns in the future.
- More on new targeting models.
- Signage as a service
- New marketing needs new targeting models
- The personal media server
- Social value revisited?
- In SF tomorrow.
- Zeus Jones iPhone field trip.
- Double jeopardy in social media.
- Zeus Jones mid-year review.
June 2008
- How is technology affecting the way we read and write?
- How my grandmother reads online
- Reinforcements on their way.
- More on monetization of Web 2.0: targeting needs.
- The Devilish Egg.
- Supporting decision making
- Using services to increase consumption.
- Messages in time.
- The decline of analogue communication.
- Dismantling narrative in video.
- Pay per use coming to a service near you?
- Zemanta on Zemanta.
May 2008
- Who pays for Web 2.0?
- Welcome to the head of Zeus Jones.
- How much is it worth to beat expectations?
- More on Apple’s future growth.
- Zeus Jones domination at AiR
- Nouns, verbs and iPhone interface design.
- PSFK San Francisco
- Technology is a medium for strategy.
- Social value the new gold rush.
- The myth of storytelling in new marketing.
- Even more on functional and aesthetic beauty
April 2008
March 2008
- Is this the future of Nike+?
- Age of conversation: The Bum Rush.
- Closing the loop on value.
- The new strategist?
- I think I finally get mobile…but then I’m slow.
- The semiotics of Web 2.0.
- Differentiation (sadly not) for dummies.
- Living in the future, life in the UAE.
- Time to check on the state of planning.
- More on the value of things.
- The race is (most definitely) on…
- In their own image…
- P2P ad serving.
- Telling complex stories.
- Appreciating subtlety.
- When the left hand…
February 2008
- The return of the x-Internet.
- RSS is the new radio.
- Totally buried right now.
- Services thinking: improving on things
- More on aesthetic and functional beauty.
- Services thinking: disruption through payment
- Services thinking: a services framework
- Services thinking: a services lifestyle
- Creating interest.
- Still reeling…
January 2008
- Introducing negentropy into a system
- A coming period of pragmatism?
- Reconsidering cars as a platform for services.
- The race is on…
- UX design or the power of repetitive motions.
- The real digital divide is a human values one not a technological one.
- Torn calf muscle.
- Marketing is increasingly about the creative application of technology.
- Age of conversation 2.0 are you in?
- Esrati for Congress!
- Big launch day at Zeus Jones!
- Macworld – the real marketing Superbowl.
- Marketing APIs continued…
- More on APIs and marketing: Collaborative Objects.
- The API as a marketing vehicle.
- The role of image in a postmodern society.
- Marketing adds what’s missing.
- The role of product launches.
December 2007
November 2007
- Track your fashion habit.
- Red Bull visits Zeus Jones
- Web 2.0 recursiveness
- Can innovation prevent a looming recession?
- An early Xmas gift for my readers.
- Happy Thanksgiving!
- Sony does the right thing…all wrong.
- We love Nordstrom.
- We need to change our credentials.
- Life at Zeus Jones, part 2
- Life at Zeus Jones, part 1
- Thought I was too late…
- The web isn’t just a communications medium, it’s a services medium.
- Open Social = Marketing Description Language.
- Qualifying for adsense.
October 2007
- You must watch this!
- Open Social.
- Polygamous Weddings Slides.
- Building Wifi into objects.
- We’re not in the communications industry anymore.
- Thanks Trumpet!
- Frameworks for thinking.
- You’d better come say hello.
- The black flight.
- Stratified services.
- Making a difference through marketing.
- Changing aesthetics in marketing.
- Making products that spread themselves.
- Creating behaviour change through software.
- Building services into t-shirts.
- Communications models.
- The end of marketing: a prediction.
- The role of software in the marketing mix.
- Nice move.
September 2007
- Polygamous Weddings.
- Burma or Myanmar? Signs in the news.
- Analogue to digital interfaces again.
- Life of a (retail) trend.
- More on content versus structure.
- The importance of form.
- Breaking News!
- Age of the Slide Show Part 2.
- Entertainment vs. utility
- Cars – maybe not a platform for services?
- Even more on semantics.
- More on semantics.
- Postmodernism…yes again!
- The age of the slide show.
- An historic moment in the development of civilization.
- The September 5th that should have been.
- Too angry to blog coherently.
- It’s just semantics.
August 2007
- Pygmalion branding.
- Marketing as a service for Microsoft Office for Mac.
- Building metadata into everyday objects.
- New marketing toolkit: disassemble and remix.
- Tiny signs that marketing has completely changed.
- Where brand value lives?
- ZJ Creds via Animoto.
- PSFK Conference Los Angeles.
- 4As Speech.
- Content as a service.
- Transhumanism through digital services.
- Analogue to digital interfaces (and vice-versa)
- On holiday.
- The new marketing agenda.
- Google practices marketing as a service but doesn’t preach it.
- Google practices marketing as a service but doesn’t preach it.
- Google practices marketing as a service but doesn’t preach it.
- Thinking collectively.
- Immortality through services.
- Wii as platform for services.
- Engagement: entertainment or utility?
July 2007
- Placement still matters.
- ad:tech Chicago
- Where revenue lives.
- Where complexity lives.
- Smart objects are good. Objects plus services are better.
- (i)Phone as human to digital interface.
- Dear Al…
- Signs of the social revolution.
- Sometimes it’s not better to do it yourself.
- Creation through destruction.
- Strategic development with Google Trends.
- The next step in consciousness?
- An abstracted economy.
- Linkedin visualization tools.
- Objects versus experiences.
- Consumption of goods versus the consumption of services.
June 2007
- Success!
- Its time!
- Six minutes…
- iEmployees are walking the line.
- We’re supposed to buy our iPhones first…
- We’re supposed to buy our iPhones first…
- We’re supposed to buy our iPhones first…
- The tease
- This is America
- Apple dude
- Update: it’s looking good.
- Update: it’s looking good.
- Update: it’s looking good.
- The iLine. Edina, MN
- Delivering post-modern brands.
- Using services to redefine your business.
- One step closer to the semantic web
- More ruminations on mass adoption
- What we do…part 2.
- The un-industrial revolution.
- Three months in…
- Do we value creativity? I mean really?
- We don’t like each other but our marketing services will grow up to be friends.
- We don’t like each other but our marketing services will grow up to be friends.
- We don’t like each other but our marketing services will grow up to be friends.
- Metadata vs. metaservices.
- What we do.
- Damn that was fast…
- iPhone: A new platform for Marketing as a service.
- Social media effect on political bias?
- The taste of crowds.
- Marketing mysteries #1 in a series.
- Marketing as a service is how…
- The new strategy – AND.
- Becoming digital.
- Google likes us again.
- Shameless commerce.
- Piling on…mass negativity.
- Marketing as a service is…
- The start of a perfect marketing story.
- The danger of narcissistic ideas.
- Not everything that’s worth saying…
- Not everything that’s worth saying…
- It’s widely accepted that brands should do good…
- It’s widely accepted that brands should do good…
- It’s widely accepted that brands should do good…
May 2007
- In a Web 2.0 world…
- The difference between saying WOW and doing it…
- Figuring out what people want costs less…
- Zeus Jones remixes Mood Swings
- It seems the ancients knew a thing or two about marketing…
- An open child network…
- At least we agree with Bush on viral marketing.
- You could do something really useful…
- Sometimes actions don’t speak louder than words.
- Sometimes actions don’t speak louder than words.
- Sometimes actions don’t speak louder than words.
- Marketing as a service performs jujitsu on…
- Marketing as a service = YouTube X 13
- Does your corporate responsibility…
- Viral is the dark side of the marketing force
- Marketing as a service since 1900
- Great marketing doesn’t just sit there…
- Great marketing doesn’t just sit there…
- Great marketing doesn’t just sit there…
- Do you want "infectious" marketing…
- What happens to viral marketing…
- When marketing becomes a service…
- Communities form around marketing that’s a service.
- Communities form around marketing that’s a service.
- Communities form around marketing that’s a service.
- Why actions speak louder than words…
- Is marketing that’s a service still marketing?
- Is marketing that’s a service still marketing?
- Is marketing that’s a service still marketing?
- Are you ready for a world…
- Making marketing useful makes…
- Morpheus explains how digital marketing is different.
- When marketing goes from being pushed…
- If you only own one word…
