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Is Gender Targeting Always Necessary?

By: Becky Lang

Literary editor Katy Guest published an interesting article in the Independent on Sunday declaring that the publication would no longer be reviewing children’s books aimed only at one sex. Here’s an excerpt: “Mr O’Mara himself [bookstore owner] told The Independent that theirBoys’ Book covers ‘things like how to make a bow and arrow and how to play […]

It’s Zeus Jones’ 7th Anniversary. Here’s a Look at What The Agency Could Have Been Called.

By: Becky Lang

Naming is incredibly hard. If you’ve ever been involved in a naming process, you know just how much work is involved finding a name that’s meaningful but not overly telegraphic, evocative but not overly clever, and more importantly, not taken yet by someone or something else. To make a client feel better about a naming […]

The Downfall of Barbie

By: Becky Lang

There are many brands out there that probably won’t be around in 20 years. I see them everyday. These are mostly brands that have no chance of appealing to young people, because they’re big and cheesy, unsustainable, or just old-fashioned. Sure some of them will figure out how to innovate, but many of them won’t. […]

Taking Cheerios beyond the #RTMBowl

By: Mike Schmidt

At Zeus Jones, we often talk about the value of conversations between brands and their consumers as inspiration for larger-scale awareness campaigns. Sunday night during the “Big Game,” Cheerios highlighted another key reason for brands to invest in always-on content: to continue the immediate conversations mass advertising has the potential to spark. Although the story […]

The Family Breakfast Project

By: Becky Lang

Cheerios believes that when people come together, anything is possible. And at Zeus Jones, we believe that a brand’s beliefs and purpose can enlist partners and unite them on a mission to do something valuable for people. That’s why we’re proud to announce the Family Breakfast Project – a partnership between Cheerios and The Family […]

Hats for the Holidays

By: Becky Lang

In Minnesota, winters are cold. That’s why whenever we start thinking about our annual holiday gift, giving out something to bundle up in always comes up quickly. We thought about making the warmest socks possible, or the warmest mittens, but then we decided to focus on hats. You can’t get by in Minnesota without a […]

A Short Hurrah for Companies Developing New Products, Not Just New Marketing

By: Becky Lang

Lately I have thinking about Lay’s chips. While I am surrounded by case studies left and right of brands doing cool stuff to appeal to young people, there is something beautifully simple about what Lay’s is doing. Slowly and steadily, they are releasing interesting new flavors of chips. Sriracha chips. Chicken and waffles chips. Chocolate-covered […]

What We Can Learn from The List of the 100 Most Loved Brands

By: Becky Lang

APCO recently published a list of the 100 Most Loved Brands, and the winners might surprise you. As they should, considering branding, business and culture have changed a lot since we hit the millennium. The list is truly a mixture of the old big-hitters, the new world-changers, and some randos thrown in for good measure. […]

How to Talk to Women in Advertising

By: Becky Lang

Peggy Olson on Mad Men has to do a lot to convince men they are talking to women incorrectly. She has to fight with Don about “Bye Bye Birdie,” argue with Freddy about how women don’t use cold cream just to find a husband and well, play nudist with Stan. What often makes this show […]

Are Consumers Anti-Science When it Comes to Food?

By: Becky Lang

If I asked if Americans are anti-science, you’d probably reply, “Yes! They deny evolution and the big bang regularly!” So yes some Americans are anti-science. But the people who buy expensive food in America are not the demographic that I typically think of as anti-science. They are the privileged class, the over-educated class, the wealthy […]