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Why You Should Stop Being So Original

By: Laura Nelli

I recently dug deep into my piggy bank to purchase my first designer handbag, a Mansur Gavriel tote. Scoring a Mansur Gavriel bag is a major accomplishment, as the bags have been nearly impossible to find since the New York City label’s launch in 2012. Needless to say, I erupted with glee when my Mansur […]

Advice from the ‘real world’ for college students

By: Stacia Burtis and Ellen Schneider

Hi. We’re Stacia and Ellie. We both graduated with a BFA in graphic design from the University of Minnesota and eventually landed jobs at Zeus Jones. While we took similar paths to get where we are today, our experiences were quite different. Likewise, we have different roles here:  Stacia is a designer and Ellie is a […]

Metaphors and mental models

By: adrian

I enjoyed Alan Cooper’s recent article in Fast Company on the (seemingly endless) “death of design agency” debate. Not as much for the actual article itself but more for the specific metaphor he uses to describe the role of an external design company in helping transform a company: The lever to move a company must be long […]

How Creating Boka Made Zeus Jones Better Flossers

By: Amanda Zweerink

I should be honest right up front – I’ve never been a model citizen when it comes to taking care of my teeth. Like millions of other people I can pinpoint a single, awful dentist experience that made me fearful and distrustful, after which I sort of thumbed my nose at the whole profession. In […]

3M Thinsulate at the US Burton Open

By: Stacia Burtis

From smaller startups to 80 year old companies seeking a refresh, we’ve been fortunate to shape a lot of brands at Zeus Jones. But for us, working with Thinsulate insulation from 3M has been a completely new experience. Thinsulate insulation is the insulation that is put inside of jackets, hats, boots, gloves, and blankets to keep […]

The New Rules of Vacation

By: Amanda Zweerink

If you’re on vacation and send me an email, I am 99.9% likely to send back a sternly worded message about shutting down and enjoying your time off. I have always, always been a proponent of taking time away from work life to recharge; this profession we’ve chosen is greedy with our time, and if […]

Secret Messages from Zeus Jones: On Interning and Minutiae

By: Micah Mackert

There’s a special sensation of foolishness that attends beginning a new job, to which the intern is especially vulnerable. Every workspace has a secret language, a way of doing things, distilled from the combined character of the employees that is wholly obscure to an outsider. When you don’t know the people yet, I suggest looking […]

Design Sprints – Collaborative Real-Time Problem Solving

By: Peter Petrulo

Zeus Jones is built on a foundation of collaboration – with internal teams and with clients – and we’ve always worked hard to find tools and processes that make that collaboration successful. We use these tools to facilitate workshops which help us get to better ideas more quickly, provide the right amount of structure for […]

Why it’s time to start caring about Gen Z

By: Becky Lang

For a long time, the term “millennials” has been synonymous with young people. “What are those young millennials into, and how will that change the way we do business?” But lately when people ask this, I feel compelled to counter with, “Do you mean Gen Z?” The thing is, millennials aren’t all that young anymore. […]

The Ultimate Guide to the Minnesota State Fair

By: Peter Petrulo

We love our state, and that’s a big part of why we take on as many local projects as we do. From festivals like the Aquatennial all the way up to our state’s professional soccer team, the love for all things Minnesota runs deep at Zeus Jones. It’s the end of summer which means the best time […]