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Nike vs. Adidas

By: Eric Frost

I’ve been a life-long Nike fan. From the pivotal pair of “banned” red and black Air Jordan 1’s I had in 7th grade, I was hooked. Fast forward to today. I have somewhere in the neighborhood of 200 sneakers in my collection. At a rough estimate 85% of those sneakers are Nike. However, as a […]

Not Like Me: How homogeneity impacts our work, and what we can do about it 

By: Sarah Herberg

A few months into my tenure at Zeus Jones, I found myself in a room with a few colleagues discussing Myers-Briggs. After a brief comparison of our respective results on the popular personality assessment, we realized that not only were we a room full of introverts, but a sizable majority of us were also left-handed […]

Welcome to the Age of Otherness

By: Robert Skoro

“We need a multicultural pillar,” a client said to a group of us recently, responding to our initial crack at strategic territories. She was quick – and correct – to call out the missing category in our discussion. For her business today, focusing on one or two key minority demographics is essential, and can require […]

You’re Never Too Big to Be Authentic

By: Claire Dawson

It’s easy to think of authenticity as exclusive to small businesses – the kind that handcraft their wares from a family design and have made them the same way for a hundred years, or that developed a new recipe for a microbrew and put their whole operation together themselves in a basement in Brooklyn. But, […]

The Merging of Cause and Business – And Why It’s Key to Understanding Young Consumers

By: Becky Lang

What comes to mind when you picture a philanthropic business? Do you imagine a company donating a percentage of profits to a charity in exchange for a nice tax write-off? If so, it may be time to think twice. When Mark Zuckerberg and his wife, Priscilla Chan, announced the birth of their new baby, they […]

Why Brand Transparency Still Matters

By: Katie Iwanin

What was once an objective on every key brand strategy document has become an overused, and at times, a meaningless phrase. Almost like an involuntary reflex, communication became — and continues to be — the most popular tool for showcasing brand transparency. But there’s a better way. At Zeus Jones we believe transparent actions are […]

Do the underlying structures of your company support how value is created?

By: adrian

In their brilliant paper: The hero’s journey through the landscape of the future… Photo Credit: ryaninc via Compfight cc John Hagel, John Seely Brown, Tamara Samoylova and Duleesha Kulasooriya from Deloitte’s center for the Edge describe a massive bifurcation of industries into those that are fragmenting and those that are consolidating. Consolidating industries provide platforms […]

This Year, Let’s Make Merrymaking Matter

By: Laura Nelli

It’s that special time of the year when mailboxes fill up with goodies from friends and loved ones. Here at Zeus Jones, we’ve had so many treats come through the office that it seems like everyone is on a permanent sugar high—thank you! This parade of holiday packages has become somewhat of a tradition, one […]

We Need to Talk

By: James Diers

The social downside of technology has (rightly) become one of the most persistent topics in our cultural dialogue. Author and psychologist Sherry Turkle’s recent book Reclaiming Conversation gave the subject a major media bump this fall, with a central thesis that rings familiar to most anyone with a smartphone: As a society, we simply don’t talk to each other enough, self-isolated […]

Building The Boka Design Language

By: Alex Register

As a designer in this industry, it’s not often that you get the opportunity to be your own client. Not that I don’t enjoy working with our clients – I love it. But even though we have super close relationships with our clients at Zeus, building something for yourself creates a different dynamic. We’ve spent the […]