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	<title>From The Head Of Zeus Jones &#187; noun</title>
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	<link>http://www.zeusjones.com/blog</link>
	<description>Using marketing to do things for people: Marketing As A Service.</description>
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		<title>Nouns, verbs and iPhone interface design.</title>
		<link>http://www.zeusjones.com/blog/2008/nouns-verbs-and-iphone-interface-design/</link>
		<comments>http://www.zeusjones.com/blog/2008/nouns-verbs-and-iphone-interface-design/#comments</comments>
		<pubDate>Wed, 21 May 2008 19:29:00 +0000</pubDate>
		<dc:creator>adrian</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[noun]]></category>
		<category><![CDATA[verb]]></category>

		<guid isPermaLink="false">http://zeusjones.sierrabravo.net/blog/?p=285</guid>
		<description><![CDATA[Last night, as I struggled through the iPhone&#8217;s clumsy contacts search, it struck me that the reason I still have difficulty with the interface after almost a year of usage is that Apple has deviated from the noun paradigm in the iPhone interface in a couple of important areas. In an interview with the NYT [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size:100%;"><br /><a style="color: rgb(255, 255, 255);" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp0.blogger.com/_yA4UaMhIErk/SDRHHVuJVOI/AAAAAAAAAW8/VjEfH8iUx38/s1600-h/iphone-icons.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://bp0.blogger.com/_yA4UaMhIErk/SDRHHVuJVOI/AAAAAAAAAW8/VjEfH8iUx38/s400/iphone-icons.png" alt="iphone icons Nouns, verbs and iPhone interface design." id="BLOGGER_PHOTO_ID_5202861660935116002" border="0" title="Nouns, verbs and iPhone interface design." /></a><br />Last night, as I struggled through the iPhone&#8217;s clumsy contacts search, it struck me that the reason I still have difficulty with the interface after almost a year of usage is that Apple has deviated from the noun paradigm in the iPhone interface in a couple of important areas. In an interview with the NYT in October 2007, Jobs was quoted as saying:</p>
<p>“People don’t understand that we’ve invented a new class of interface,” he said.</p>
<p>He contrasted it with stylus interfaces, like the approach Microsoft took with its tablet computer. That interface is not so different from what most computers have been using since the mid-1980s.</p>
<p>In contrast, Mr. Jobs said that multitouch drastically simplified the process of controlling a computer.</p>
<p>There are no “verbs” in the iPhone interface, he said, alluding to the way a standard mouse or stylus system works. In those systems, users select an object, like a photo, and then separately select an action, or “verb,” to do something to it.</p>
<p>While that&#8217;s true for many of the items like calendar, photos, maps etc. it&#8217;s not true for vital ones like SMS, Phone, and to some extent Mail. I consistently find myself going to a contact (noun) in order to send them an SMS (verb). Likewise I find it annoying that I have to go through phone (verb) in order to get to my contacts.</p>
<p>While this is apparently due to be remedied in the 2.0 interface, I was thinking that multitouch opens up a bunch of new opportunities to take the noun-verb paradigm even further by allowing verbs to be accessed through gestures.</p>
<p>For example swiping a contact could send them a text, while double tapping could send them an email. Searching through contacts could be performed by gestures, imagine writing a &#8220;v&#8221; with your fingers to navigate to V in your contacts list. This line of thinking allows for some other simplifications (or condensing).</p>
<p>Camera can be a verb of photos; clock a verb of calendar and so on. While this scheme might not fit everyone,  it could be an advanced customisation feature available to advanced users.</p>
<p>In case you couldn&#8217;t tell I&#8217;m a bit eager for June 9th?<br /></span><span style="color: rgb(255, 255, 255);font-size:100%;" ></span></p>

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<h2  class="related_post_title">Random Posts</h2><ul class="related_post"><li><a href="http://www.zeusjones.com/blog/2007/marketing-as-a-service-performs-jujitsu-on/" title="Marketing as a service performs jujitsu on&#8230;">Marketing as a service performs jujitsu on&#8230;</a></li><li><a href="http://www.zeusjones.com/blog/2007/where-revenue-lives/" title="Where revenue lives.">Where revenue lives.</a></li><li><a href="http://www.zeusjones.com/blog/2008/new-marketing-needs-new-targeting-models/" title="New marketing needs new targeting models">New marketing needs new targeting models</a></li><li><a href="http://www.zeusjones.com/blog/2010/consistency-for-modern-brands-more-complex-but-also-more-important/" title="Consistency for modern brands: more complex but also more important.">Consistency for modern brands: more complex but also more important.</a></li><li><a href="http://www.zeusjones.com/blog/2009/the-value-in-context/" title="The value in context.">The value in context.</a></li></ul>]]></content:encoded>
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