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	<title>From The Head Of Zeus Jones &#187; interface</title>
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	<link>http://www.zeusjones.com/blog</link>
	<description>Using marketing to do things for people: Marketing As A Service.</description>
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		<title>The forgotten link: hardware UX.</title>
		<link>http://www.zeusjones.com/blog/2009/the-forgotten-link-hardware-ux/</link>
		<comments>http://www.zeusjones.com/blog/2009/the-forgotten-link-hardware-ux/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 22:05:52 +0000</pubDate>
		<dc:creator>adrian</dc:creator>
				<category><![CDATA[UX]]></category>
		<category><![CDATA[human]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[Cable]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[Remote control]]></category>
		<category><![CDATA[Tivo]]></category>

		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1820</guid>
		<description><![CDATA[


My youngest daughter Jade, who is six, recently said that she didn&#8217;t understand why the TV remote has numbers on it. Surely it should have letters, she said, because that way you can tell it which program you want to watch.
As children do, she&#8217;s found an obvious flaw that&#8217;s right under our noses.  There is [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter size-large wp-image-1821" title="url" src="http://www.zeusjones.com/blog/wp-content/uploads/2009/11/url-1024x576.jpg" alt="url 1024x576 The forgotten link: hardware UX." width="491" height="277" /></p>
<p style="text-align: center;">
<p style="text-align: left;">
<p style="text-align: left;">My youngest daughter Jade, who is six, recently said that she didn&#8217;t understand why the TV remote has numbers on it. Surely it should have letters, she said, because that way you can tell it which program you want to watch.</p>
<p>As children do, she&#8217;s found an obvious flaw that&#8217;s right under our noses.  There is absolutely no reason for numbers on a remote. In an on-demand world, we&#8217;re no longer loyal to channels, we&#8217;re loyal to programming. In addition, the number designations actually mean nothing. Every different city, cable or satellite company assigns channels to completely different numbers. So, even if you&#8217;re looking for a specific channel, an alpha-based search is far more useful.</p>
<p>Clearly most set top boxes and even most televisions are now intelligent enough to translate an alpha request into the appropriate numerical address, however none of them do and even Tivo &#8211; which is widely seen as having the best UI of any of the solutions requires you to navigate an onscreen keyboard instead of putting the keyboard on the remote.</p>
<p>I think that the problem that Jade identified is actually a larger one, which is that the human interfaces to hardware have not kept pace with the developments in hardware (and software). This feels like a problem that probably affects many areas. In writing this I am looking at my telephone which suffers from the very same problem. Numbers are easy for machines to recognise which is why we made people remember them early on, but today any phone is probably smart enough to translate a name into a phone number (this is why Google didn&#8217;t go far enough with Google voice &#8211; why make me remember yet another number, just tie all my numbers to my name!).</p>
<p>It feels like this is an area where someone can make a big difference. My wife has urged me to patent this idea, but because I&#8217;m too lazy, I&#8217;m hoping that this blog post will suffice should anyone ever make any money off this.</p>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/Cable' rel='tag' target='_self'>Cable</a>, <a class='technorati-link' href='http://technorati.com/tag/hardware' rel='tag' target='_self'>hardware</a>, <a class='technorati-link' href='http://technorati.com/tag/Remote+control' rel='tag' target='_self'>Remote control</a>, <a class='technorati-link' href='http://technorati.com/tag/Tivo' rel='tag' target='_self'>Tivo</a>, <a class='technorati-link' href='http://technorati.com/tag/UX' rel='tag' target='_self'>UX</a></p>

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<h2  class="related_post_title">Possibly related posts</h2><ul class="related_post"><li><a href="http://www.zeusjones.com/blog/2010/semiotics-and-politics-in-ux-design/" title="Semiotics and politics in UX design.">Semiotics and politics in UX design.</a></li><li><a href="http://www.zeusjones.com/blog/2009/conversational-ux-design/" title="Conversational UX Design">Conversational UX Design</a></li><li><a href="http://www.zeusjones.com/blog/2009/the-wabi-sabi-experience/" title="The Wabi-sabi Experience">The Wabi-sabi Experience</a></li><li><a href="http://www.zeusjones.com/blog/2009/defining-user-experience/" title="Defining User Experience">Defining User Experience</a></li></ul>]]></content:encoded>
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		<item>
		<title>Conversational UX Design</title>
		<link>http://www.zeusjones.com/blog/2009/conversational-ux-design/</link>
		<comments>http://www.zeusjones.com/blog/2009/conversational-ux-design/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 16:39:05 +0000</pubDate>
		<dc:creator>jasonsack</dc:creator>
				<category><![CDATA[UX]]></category>
		<category><![CDATA[Uncategorized]]></category>
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		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1597</guid>
		<description><![CDATA[This spring at the U of M&#8217;s MinneWebCon I heard Doc Searls (a co-author of The Cluetrain Manifesto) talk about efforts to shift from a mindset of vendors managing customer relationships toward one of customers managing vendor relationships. It is a radical shift in thinking for a culture that has grown around a hierarchical structure [...]]]></description>
			<content:encoded><![CDATA[<p>This spring at the U of M&#8217;s MinneWebCon I heard Doc Searls (a co-author of <a href="http://www.cluetrain.com/book/index.html" target="_blank"><em>The Cluetrain Manifesto</em></a>) talk about efforts to shift from a mindset of vendors managing customer relationships toward one of customers managing vendor relationships. It is a radical shift in thinking for a culture that has grown around a hierarchical structure where capital markets are built on the backs of an entire class of workers whose labor is highly managed and prescribed.</p>
<p>The interactive revolution is challenging the inertia of this system by repositioning the relationship between the public and the institution. Ironically (albeit predictably &#8211; if you are a McLuhan follower), the very mechanisms of this revolution are still catching up with their own ideology. Mass culture naturally applies old methods to the new medium until it has figured out its true potential and meaning.</p>
<p>Thus the early days of the Web saw a proliferation of brochureware, taking the stuff we already had and just presenting it in a different medium. Today we see a proliferation of what I call broadcastware &#8211; and let&#8217;s face it, pushing video through an interactive channel is not so different from pushing a billboard. These engagements don&#8217;t utilize the true potential of adaptive, social technology. To tap the potential, we must open the platform and provide mechanisms and personal tools rather than messages. And to do that, we need to ask users for a deeper engagement early in the process. As Albert Einstein said, &#8220;information is not knowledge.&#8221;</p>
<p>There is no lack of conversation about the importance of early engagements in site experiences. Registration forms, sign-ups, and the like qualify for this kind of interaction. Initiatives like OpenID  are underway that hint at a possible future where the dreaded registration process becomes less painful by consolidating your online identity. RFID technology and other ambient recognition will go a long way toward creating deeper relationships without much input required. But there will always be a need for dialogue, and if we are to have a meaningful conversation with our users, we have to facilitate the conversation with an interface that welcomes them with open arms.</p>
<p>The standard way of inviting people to the conversation is with a carrot and a stick, hiding the most important parts of the conversation behind sparkly objects and hoping that the users really really want to talk to us. This requires us to clearly spell out what is commonly called a <em>value proposition</em> (the carrot). Already, we find ourselves slipping into our bad marketing habits. We are back to our old tricks, telling instead of showing. We&#8217;re like that guy at the party who only listens to you until he can return to talking about himself, sending a clear message that you are not important &#8211; you are interchangeable with anyone else who will endure his greatness. We have long been treating conversations with our customers as transactions, withholding the goods until we have a signed prenuptial agreement with the user. Where&#8217;s the romance in that?</p>
<p>Let&#8217;s skip the paperwork and get straight to the romance. When I have an experience online that invites me into an open conversation, it reveals itself to me and teaches me about how to use it with every interaction. Now I&#8217;m sure you can think of a hundred reasons why this is a bad idea. Especially if you&#8217;re a corporate lawyer (no offense). But as consumers, we are living in the world of <em>what is</em>, not the world of <em>what if</em>. Our time is valuable and our attention is overwhelmed by the saturated media space. So if you make it easy to talk to me, I will immediately be a lot more likely to keep talking.</p>
<p>A great example of conversational interaction design can be seen in the registration process on <a href="http://www.tumblr.com" target="_blank">tumblr.com</a>. There is no sales proposition &#8211; the first page you see beckons you to start using the tool. If you really want to, you can go see the 21 reasons why you&#8217;ll love tumblr. But you don&#8217;t have to. You can just dive in.</p>
<p><img class="size-full wp-image-1608 alignnone" style="border: 0pt none;margin: 10px 20px" src="http://www.zeusjones.com/blog/wp-content/uploads/2009/08/tumblr1.jpg" alt="tumblr 1" width="491" height="359" title="Conversational UX Design" /></p>
<p>This idea is carried through into the smallest parts of the interaction. The example text in the URL input field shows you immediately that you&#8217;ll have your own web address with your username as the sub-domain. The label on the button shows you that you&#8217;re doing this so you can create a blog post, reassuring you that you are moving toward your goal.</p>
<p><img class="size-full wp-image-1614 alignnone" style="border: 0pt none;margin: 10px 20px" src="http://www.zeusjones.com/blog/wp-content/uploads/2009/08/tumblr21.jpg" alt="tumblr 2" width="491" height="359" title="Conversational UX Design" /></p>
<p>Next thing you know (literally), you are being prompted to create your first blog post. By simply starting the conversation, you have begun creating content and taking ownership of your actions.</p>
<p>Uploading an image, continues teaching you how to use the interface by focusing your attention on a real interaction rather than an instruction manual.</p>
<p><img class="alignnone size-full wp-image-1617" src="http://www.zeusjones.com/blog/wp-content/uploads/2009/08/tumblr3.jpg" alt="tumblr 3" width="491" height="359" title="Conversational UX Design" /></p>
<p>And now that you have some content posted on your new blog, you are prompted to name it and personalize it.</p>
<p><img class="alignnone size-full wp-image-1622" src="http://www.zeusjones.com/blog/wp-content/uploads/2009/08/tumblr-4.jpg" alt="tumblr 4 Conversational UX Design" width="491" height="359" title="Conversational UX Design" /></p>
<p>You can then easily follow other people you know who may have a tumblr blog.</p>
<p><img class="alignnone size-full wp-image-1624" src="http://www.zeusjones.com/blog/wp-content/uploads/2009/08/tumblr-5.jpg" alt="tumblr 5 Conversational UX Design" width="491" height="359" title="Conversational UX Design" /></p>
<p>Tumblr puts the actual interaction with their service front and center. They turn the registration process into a learning process where users learn by doing what they came there to do. So the question becomes, do you give people fish, or teach them to fish? Human psychology has shown us definitively that learning by doing produces the deepest imprint on our memory and behavior. It is far and away the most engaging way to teach, and this kind of interactive learning produces knowledge rather than just information. And knowledge, not information, creates a feeling of ownership. By asking users to engage on a personal level, we are creating a relationship based on shared ownership of knowledge and value. And best of all, it doesn&#8217;t feel like work. Actions really do speak louder than words.</p>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/id' rel='tag' target='_self'>id</a>, <a class='technorati-link' href='http://technorati.com/tag/interaction' rel='tag' target='_self'>interaction</a>, <a class='technorati-link' href='http://technorati.com/tag/ixd' rel='tag' target='_self'>ixd</a>, <a class='technorati-link' href='http://technorati.com/tag/registration' rel='tag' target='_self'>registration</a>, <a class='technorati-link' href='http://technorati.com/tag/ucd' rel='tag' target='_self'>ucd</a>, <a class='technorati-link' href='http://technorati.com/tag/ui' rel='tag' target='_self'>ui</a>, <a class='technorati-link' href='http://technorati.com/tag/UX' rel='tag' target='_self'>UX</a></p>

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<h2  class="related_post_title">Possibly related posts</h2><ul class="related_post"><li><a href="http://www.zeusjones.com/blog/2009/the-wabi-sabi-experience/" title="The Wabi-sabi Experience">The Wabi-sabi Experience</a></li><li><a href="http://www.zeusjones.com/blog/2009/defining-user-experience/" title="Defining User Experience">Defining User Experience</a></li><li><a href="http://www.zeusjones.com/blog/2010/semiotics-and-politics-in-ux-design/" title="Semiotics and politics in UX design.">Semiotics and politics in UX design.</a></li><li><a href="http://www.zeusjones.com/blog/2009/the-forgotten-link-hardware-ux/" title="The forgotten link: hardware UX.">The forgotten link: hardware UX.</a></li></ul>]]></content:encoded>
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		<slash:comments>34</slash:comments>
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		<title>Usability in City Utilities</title>
		<link>http://www.zeusjones.com/blog/2009/usability-in-city-utilities/</link>
		<comments>http://www.zeusjones.com/blog/2009/usability-in-city-utilities/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 16:59:10 +0000</pubDate>
		<dc:creator>jasonsack</dc:creator>
				<category><![CDATA[UX]]></category>
		<category><![CDATA[complexity]]></category>
		<category><![CDATA[culture]]></category>
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		<category><![CDATA[improvement]]></category>
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		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1494</guid>
		<description><![CDATA[Recently I&#8217;ve been noticing a change in the interface for city traffic signal buttons. A nice example of usable design proliferating into our everyday infrastructure.

Are you seeing more examples of usable interactions in your daily life?




Random PostsIt&#8217;s the new renaissance&#8230;Sometimes you just have to beat yourself.We&#8217;re supposed to buy our iPhones first&#8230;Analogue to digital interfaces [...]]]></description>
			<content:encoded><![CDATA[<p>Recently I&#8217;ve been noticing a change in the interface for city traffic signal buttons. A nice example of usable design proliferating into our everyday infrastructure.</p>
<p><img class="alignnone size-medium wp-image-1495" src="http://www.zeusjones.com/blog/wp-content/uploads/2009/07/smallbutton-225x300.jpg" alt="Small Button" width="225" height="300" title="Usability in City Utilities" /><img class="alignnone size-medium wp-image-1496" src="http://www.zeusjones.com/blog/wp-content/uploads/2009/07/bigbutton-225x300.jpg" alt="Big Button" width="225" height="300" title="Usability in City Utilities" /></p>
<p>Are you seeing more examples of usable interactions in your daily life?</p>

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<h2  class="related_post_title">Random Posts</h2><ul class="related_post"><li><a href="http://www.zeusjones.com/blog/2007/don%e2%80%99t-worry-about-your-biggest-competitor%e2%80%a6/" title="Don’t worry about your biggest competitor…">Don’t worry about your biggest competitor…</a></li><li><a href="http://www.zeusjones.com/blog/2009/sudoku-as-a-metaphor-and-model-for-strategy/" title="Sudoku as a metaphor and model for strategy.">Sudoku as a metaphor and model for strategy.</a></li><li><a href="http://www.zeusjones.com/blog/2009/new-marketing-strategies-turning-your-customers-into-your-product/" title="New-marketing strategies: turning your customers into your product.">New-marketing strategies: turning your customers into your product.</a></li><li><a href="http://www.zeusjones.com/blog/2007/things-get-more-complex-every-day/" title="Things get more complex every day.">Things get more complex every day.</a></li><li><a href="http://www.zeusjones.com/blog/2007/the-tease/" title="The tease">The tease</a></li></ul>]]></content:encoded>
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		<title>The Wabi-sabi Experience</title>
		<link>http://www.zeusjones.com/blog/2009/the-wabi-sabi-experience/</link>
		<comments>http://www.zeusjones.com/blog/2009/the-wabi-sabi-experience/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 15:08:20 +0000</pubDate>
		<dc:creator>jasonsack</dc:creator>
				<category><![CDATA[UX]]></category>
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		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1421</guid>
		<description><![CDATA[I&#8217;ve been reading a lot about wabi-sabi lately, and in it I have found a window into the art of experience design. Wabi-sabi is described as &#8220;the artistic mouthpiece of the Zen movement.&#8221; It is a conceptual worldview and aesthetic ideal. Just as experience design seeks to address human needs in their diversity, frailty, and [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been reading a lot about wabi-sabi lately, and in it I have found a window into the art of experience design. Wabi-sabi is described as &#8220;the artistic mouthpiece of the Zen movement.&#8221; It is a conceptual worldview and aesthetic ideal. Just as experience design seeks to address human needs in their diversity, frailty, and flaws, wabi-sabi acknowledges the impermanence and imperfection of the natural world as an aesthetic ideal. It transmits feelings of transience and flux. In contrast to the Greek ideals of perfect order and harmony which permeate our Western culture, wabi-sabi embodies simplicity and asymmetry. It provides &#8220;space for the mental collaboration of the audience.&#8221;</p>
<p><img class="size-medium wp-image-1449 alignleft" style="margin: 10px;" src="http://www.zeusjones.com/blog/wp-content/uploads/2009/06/Tani_Buncho_Zen_landscape-173x300.jpg" alt="Tani Buncho Zen landscape" width="173" height="300" align="left" title="The Wabi sabi Experience" /></p>
<p>This space, combined with the transitory nature of wabi-sabi, resonates with the idea of adaptive interfaces that change along with the user and her environment. The wabi-sabi approach seeks to minimize the ego and any personal branding, focusing rather on drawing out the natural qualities of the piece. So it is with great experience design, where the user is pleasantly immersed in an action and free to discard any conscious thoughts of the interface. Just as wabi-sabi style tea cups encourage a more intimate communion with the experience of drinking the tea, the user of a well designed experience should be liberated from the mechanisms of interaction.</p>
<p>The form of wabi-sabi expression is drawn from the &#8220;properties of the material used and the function it provides,&#8221; and this holds equally true for creating usable design. The more I learn about wabi-sabi, the more I feel it is another excellent directional filter for experience design. What do you think?</p>
<p>Sources:<br />
Juniper, Andrew. <span style="text-decoration: underline;">Wabi Sabi:The Japanese Art of Impermanence</span>.<br />
Koren, Leonard. <span style="text-decoration: underline;">Wabi-Sabi for Artists, Designers, Poets and Philosophers</span>.</p>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/design' rel='tag' target='_self'>design</a>, <a class='technorati-link' href='http://technorati.com/tag/interaction' rel='tag' target='_self'>interaction</a>, <a class='technorati-link' href='http://technorati.com/tag/UX' rel='tag' target='_self'>UX</a>, <a class='technorati-link' href='http://technorati.com/tag/wabi-sabi' rel='tag' target='_self'>wabi-sabi</a></p>

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<h2  class="related_post_title">Possibly related posts</h2><ul class="related_post"><li><a href="http://www.zeusjones.com/blog/2010/semiotics-and-politics-in-ux-design/" title="Semiotics and politics in UX design.">Semiotics and politics in UX design.</a></li><li><a href="http://www.zeusjones.com/blog/2009/conversational-ux-design/" title="Conversational UX Design">Conversational UX Design</a></li><li><a href="http://www.zeusjones.com/blog/2009/defining-user-experience/" title="Defining User Experience">Defining User Experience</a></li><li><a href="http://www.zeusjones.com/blog/2010/our-recent-thymes-work/" title="Our Recent Thymes Work">Our Recent Thymes Work</a></li><li><a href="http://www.zeusjones.com/blog/2009/the-forgotten-link-hardware-ux/" title="The forgotten link: hardware UX.">The forgotten link: hardware UX.</a></li></ul>]]></content:encoded>
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		<title>Nouns, verbs and iPhone interface design.</title>
		<link>http://www.zeusjones.com/blog/2008/nouns-verbs-and-iphone-interface-design/</link>
		<comments>http://www.zeusjones.com/blog/2008/nouns-verbs-and-iphone-interface-design/#comments</comments>
		<pubDate>Wed, 21 May 2008 19:29:00 +0000</pubDate>
		<dc:creator>adrian</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[noun]]></category>
		<category><![CDATA[verb]]></category>

		<guid isPermaLink="false">http://zeusjones.sierrabravo.net/blog/?p=285</guid>
		<description><![CDATA[Last night, as I struggled through the iPhone&#8217;s clumsy contacts search, it struck me that the reason I still have difficulty with the interface after almost a year of usage is that Apple has deviated from the noun paradigm in the iPhone interface in a couple of important areas. In an interview with the NYT [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size:100%;"><br /><a style="color: rgb(255, 255, 255);" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp0.blogger.com/_yA4UaMhIErk/SDRHHVuJVOI/AAAAAAAAAW8/VjEfH8iUx38/s1600-h/iphone-icons.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://bp0.blogger.com/_yA4UaMhIErk/SDRHHVuJVOI/AAAAAAAAAW8/VjEfH8iUx38/s400/iphone-icons.png" alt="iphone icons Nouns, verbs and iPhone interface design." id="BLOGGER_PHOTO_ID_5202861660935116002" border="0" title="Nouns, verbs and iPhone interface design." /></a><br />Last night, as I struggled through the iPhone&#8217;s clumsy contacts search, it struck me that the reason I still have difficulty with the interface after almost a year of usage is that Apple has deviated from the noun paradigm in the iPhone interface in a couple of important areas. In an interview with the NYT in October 2007, Jobs was quoted as saying:</p>
<p>“People don’t understand that we’ve invented a new class of interface,” he said.</p>
<p>He contrasted it with stylus interfaces, like the approach Microsoft took with its tablet computer. That interface is not so different from what most computers have been using since the mid-1980s.</p>
<p>In contrast, Mr. Jobs said that multitouch drastically simplified the process of controlling a computer.</p>
<p>There are no “verbs” in the iPhone interface, he said, alluding to the way a standard mouse or stylus system works. In those systems, users select an object, like a photo, and then separately select an action, or “verb,” to do something to it.</p>
<p>While that&#8217;s true for many of the items like calendar, photos, maps etc. it&#8217;s not true for vital ones like SMS, Phone, and to some extent Mail. I consistently find myself going to a contact (noun) in order to send them an SMS (verb). Likewise I find it annoying that I have to go through phone (verb) in order to get to my contacts.</p>
<p>While this is apparently due to be remedied in the 2.0 interface, I was thinking that multitouch opens up a bunch of new opportunities to take the noun-verb paradigm even further by allowing verbs to be accessed through gestures.</p>
<p>For example swiping a contact could send them a text, while double tapping could send them an email. Searching through contacts could be performed by gestures, imagine writing a &#8220;v&#8221; with your fingers to navigate to V in your contacts list. This line of thinking allows for some other simplifications (or condensing).</p>
<p>Camera can be a verb of photos; clock a verb of calendar and so on. While this scheme might not fit everyone,  it could be an advanced customisation feature available to advanced users.</p>
<p>In case you couldn&#8217;t tell I&#8217;m a bit eager for June 9th?<br /></span><span style="color: rgb(255, 255, 255);font-size:100%;" ></span></p>

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