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Applying Creativity to Strategy

A few months ago, we had the opportunity to host some advertising students from MCAD. In addition to the usual Q+A, we gave them a quick rundown on how we’re thinking about strategy at the moment.

Lately we’ve been so busy that a lot of our high-level strategic conversations and thoughts tend to happen in passing, so there were bits and pieces of insights floating around. This deck was an opportunity to string them together into something coherent so that we can actually react to it with an informed opinion.

We’re sharing this with friends of the agency and curious onlookers as a peek into what’s on our minds at the moment. Take a look and feel free to let us know what you think.



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