Close Menu

Applying Creativity to Strategy

March 8th, 2012
By: Nien Liu

A few months ago, we had the opportunity to host some advertising students from MCAD. In addition to the usual Q+A, we gave them a quick rundown on how we’re thinking about strategy at the moment.

Lately we’ve been so busy that a lot of our high-level strategic conversations and thoughts tend to happen in passing, so there were bits and pieces of insights floating around. This deck was an opportunity to string them together into something coherent so that we can actually react to it with an informed opinion.

We’re sharing this with friends of the agency and curious onlookers as a peek into what’s on our minds at the moment. Take a look and feel free to let us know what you think.

  • http://twitter.com/jrueckert jrueckert

    Thanks for sharing Nien. One thought is also how “best practices” can often be used as a lazy solution for a strategy. “best practices” can influence technique and tactics, but can never replace effective strategy which should start (I believe) with a whiter canvas. Much like a creative session would start.

  • joerueckert

    Thanks for sharing Nien. One thought is also how “best practices” can often be used as a lazy solution for a strategy. “best practices” can influence technique and tactics, but can never replace effective strategy which should start (I believe) with a whiter canvas. Much like a creative session would start.

    • Nien Liu

      Good point. I’ve seen instances where strategists have leaned too heavy on best practices to solve their problems instead of inspiring them to come up with a solution. 

  • Anonymous

    Strategy is ultimately about evaluating trade-offs between courses of action and choosing one course of action.  It would have been great to see more content in this otherwise very good presentation address this point. 

  • sanchezjb

    Strategy is ultimately about evaluating trade-offs between courses of action and choosing one course of action.  It would have been great to see more content in this otherwise very good presentation address this point. 

  • Nien Liu

    Good point. I’ve seen instances where strategists have leaned too heavy on best practices to solve their problems instead of inspiring them to come up with a solution.