Today in “Not the Next Twitter” – “With,” By the Creators of Path

Picture 6

Now that Path has released another app, “With,” we can see their gimmick is 4-letter social apps that end with “th” and feature sentimental value wrapped in awkward copywriting:  ”If you would prefer not to see Jason’s moments, simply pause him,” ”Friendship has its benefits. Closer friends receive special benefits…with more to come.”

Here are my bets for their next releases:

Moth – An app for cripplingly anti-social people (not butterflies – get it?) to take pictures of themselves, sitting alone.

Both – An app that lets you both use Twitter and scorn it for being a temple of narcissism at the same time.

Math – An app that reduces all pictures of your friends to binary code. Twitter is built in.

Goth – A photo sharing app with spider and Hello Kitty filters.

Hath – An app that lets you take pictures of cute possessions you “hath,” written in a Biblical tone

Anyway, I’m having trouble figuring out what the purpose of W/ is, especially since Twitter just announced it will be hosting photos. Plus, who made the logo? Lisa Frank?

What do you think?

-Becky Lang



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