What a Minimalist Design Trend Would Look Like on Shelves

Posted 12.21.10 by Becky Lang

By Becky Lang

I’ve talked before about how we’re in an era of mass customization and eventually society will turn toward minimalism as a way to challenge aesthetics and make consumerism more sustainable. I’m still hedging my bets on that movement, and I’ve started to notice a few indications that it’s happening. Just look at the new style of TV network promos on NBC and Adult Swim to see how cheesy special effects are being abandoned in favor of careful color palettes and 2D typography.

But what would that future look like extended to the shevles? Design consultancy firm Antrepo recently published an experiment with minimalist design in common snack/beverage packaging.

Here are a few of their best efforts:

What do you think?

Is this the future?

Do you like this style better or do you miss the textures, embossing, and comical cartoons?

See more in: Becky Lang, Branding, Design, Packaging

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Rutger

I think the masses doesn’t like minimalist design at all. They’re hunting many colors, things which are moving and more. It’s very interesting for me to have an RedBull-can like above, but in my opinion the masses aren’t ready for it. But hey, we can teach them ;-).
http://twitter.com/volpelino Petra Sell

this is basically what coca-cola did back in 2007. http://www.underconsideration.com/brandnew/archives/the_real_thing.php
http://pulse.yahoo.com/_KQBGEH4CP3DE3OBRFSSHPQVNL4 Carol L.

Interesting concept. Package design should be appropriate to the brand and resonate with its consumers. It should not be changed just for the sake of design.
http://twitter.com/hatisolutions HATI Solutions

excellent, would be great to see the same for brands that migrate to the “no-name” club in the wake of starbucks graphic mission
Nwetjen

Agreed.
Marissa Reyna

In some cases minimalism works for redesigning the brand.. especially if its outdated and needs a fresh look.
But, I believe that minimalism can play nicely with other elements. So, in that respect, stripping away a design basically to just typography, leaves a lot of character out of the picture.
Modern ebook designs are a great example of minimalism meets complimentary elements (color, images and of course typography).

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