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Stories versus structures.

September 14th, 2010
By: adrian

I’ve realised that I want to have another go at Prezi, I think I know why my first few tries with it weren’t successful.

This morning, I watched Scoble’s interview with Prezi’s CEO – Peter Arvai – and then I checked out Chris Anderson’s talk on how web video powers global innovation at TED (BTW does anyone else think that TED needs to turn down the volume on their opening segment?) that Avin tweeted about.

Arvai talked about how Prezi is not just a tool for delivering presentations as much as it’s a tool for creating presentations. It’s really ideal for thinking through structure and for making connections and drawing relationships between ideas. Anderson showed how web video fits into a broader global pattern of innovation across a variety of disciplines.

The common thread between both was that the presentation is not about telling a story – the presentation is about revealing patterns, relationships and connections that allow the viewer to draw their own conclusions.

Those are the presentation I want to start writing.

  • Adam Ronich

    I’m going to pick it up again as well. The potential is incredible, the learning curve is steep. I’m a big believer that there should be presentations and there should be reports. Presentations should be designed to engage an audience with the main points in a very salient and organic way – not an argument. They should excite you to look deeper, not be an end point.

    The power of prezi is that 3rd dimension. That ability to show relationships through motion, scale and location. To this point we’ve seen lots of ppt presentations fitted into Prezi. When we change our approach and start creating for the tool from the onset, it will lead to much more interesting places.