Comments on: Social Media (for marketers) is not a communications vehicle. http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/ Using marketing to do things for people: Marketing As A Service. Wed, 08 Sep 2010 16:11:00 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Minnesota Monday – Communications Bloggers Posts From The Week Ending 02/14/10 | e-Strategy Internet Marketing Blog http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/comment-page-1/#comment-21800 Minnesota Monday – Communications Bloggers Posts From The Week Ending 02/14/10 | e-Strategy Internet Marketing Blog Mon, 15 Feb 2010 21:31:27 +0000 http://www.zeusjones.com/blog/?p=1952#comment-21800 [...] Adrian posts the presentation he gave to the Burlington (VT) Social Media Breakfast [...] [...] Adrian posts the presentation he gave to the Burlington (VT) Social Media Breakfast [...]

]]> By: SocialSteve http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/comment-page-1/#comment-21783 SocialSteve Fri, 12 Feb 2010 05:54:28 +0000 http://www.zeusjones.com/blog/?p=1952#comment-21783 If marketing truly engages in conversations (listening and responding), marketing can "manufacture" relationships. Masses? Not immediate, but over time - yes. A commitment to listening and conversations in the long haul. Want to see impact - start with the "influencers" in your target segment.<br><br>Social Steve If marketing truly engages in conversations (listening and responding), marketing can “manufacture” relationships. Masses? Not immediate, but over time – yes. A commitment to listening and conversations in the long haul. Want to see impact – start with the “influencers” in your target segment.

Social Steve

]]> By: adrianho http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/comment-page-1/#comment-21769 adrianho Tue, 09 Feb 2010 20:30:30 +0000 http://www.zeusjones.com/blog/?p=1952#comment-21769 @Brendon & SocialSteve I don't disagree but I think it's likely that these "relationships" weren't created through marketing designed to create a relationship. I don't think relationships can be manufactured en masse, and I think they are an exception rather than a rule. Do you really want to give a brand access to your life in the way you would a friend or relative? I think we need to be wary of our goals as marketers and also of hyperbole in our reach. @Brendon & SocialSteve I don't disagree but I think it's likely that these “relationships” weren't created through marketing designed to create a relationship. I don't think relationships can be manufactured en masse, and I think they are an exception rather than a rule. Do you really want to give a brand access to your life in the way you would a friend or relative? I think we need to be wary of our goals as marketers and also of hyperbole in our reach.

]]> By: adrianho http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/comment-page-1/#comment-21768 adrianho Tue, 09 Feb 2010 20:25:09 +0000 http://www.zeusjones.com/blog/?p=1952#comment-21768 Thanks for the update Rich, I'll embed these in the body of the post. Thanks for the update Rich, I'll embed these in the body of the post.

]]> By: adrianho http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/comment-page-1/#comment-21767 adrianho Tue, 09 Feb 2010 20:24:39 +0000 http://www.zeusjones.com/blog/?p=1952#comment-21767 Thanks Charles. I love your observation about hypocrisy. There's a cynicism evident in both approaches. Let's face it, many brands aren't really looking for real relationships either, they're looking for sales. Relationships develop over time and trust. They can't be switched on and off at will to satisfy a desire for marketing efficiency. Thanks Charles. I love your observation about hypocrisy. There's a cynicism evident in both approaches. Let's face it, many brands aren't really looking for real relationships either, they're looking for sales. Relationships develop over time and trust. They can't be switched on and off at will to satisfy a desire for marketing efficiency.

]]> By: Brendon Keenan http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/comment-page-1/#comment-21766 Brendon Keenan Tue, 09 Feb 2010 20:13:02 +0000 http://www.zeusjones.com/blog/?p=1952#comment-21766 I recently joined a Facebook group, one of the many groups that are for people that come from a particular town. You Know You're From (insert town name) If...<br><br>I was taken by the amount of commentary that revolved around the many businesses that people remembered. The shoe store, the car dealer, the Italian restaurant. Not only the businesses, but the people who ran or worked at the businesses. In some cases these memories go back 40 years, and the names of the cashiers, or the waitress, or the shop owners are still fresh in their minds.<br><br>I don't think brands can bring back the days of Mayberry, but they can certainly innovate and work harder to create relationships that customers are obviously craving. I recently joined a Facebook group, one of the many groups that are for people that come from a particular town. You Know You're From (insert town name) If…

I was taken by the amount of commentary that revolved around the many businesses that people remembered. The shoe store, the car dealer, the Italian restaurant. Not only the businesses, but the people who ran or worked at the businesses. In some cases these memories go back 40 years, and the names of the cashiers, or the waitress, or the shop owners are still fresh in their minds.

I don't think brands can bring back the days of Mayberry, but they can certainly innovate and work harder to create relationships that customers are obviously craving.

]]> By: SocialSteve http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/comment-page-1/#comment-21763 SocialSteve Tue, 09 Feb 2010 18:38:02 +0000 http://www.zeusjones.com/blog/?p=1952#comment-21763 I think the bottom line is that people like to do business (and buy things from) people that they feel comfortable with. How one establishes that "comfort" varies by industry, but in many cases this does involve some type of relationship - relationship with the brand and relationship with those people behind the brand.<br><br>Social Steve I think the bottom line is that people like to do business (and buy things from) people that they feel comfortable with. How one establishes that “comfort” varies by industry, but in many cases this does involve some type of relationship – relationship with the brand and relationship with those people behind the brand.

Social Steve

]]> By: Rich Nadworny http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/comment-page-1/#comment-21762 Rich Nadworny Tue, 09 Feb 2010 17:26:36 +0000 http://www.zeusjones.com/blog/?p=1952#comment-21762 Hi Adrian,<br><br>Thanks for posting this. You got another reaction from Michael Martine at <a href="http://remarkablogger.com/2010/02/07/social-media-marketing-may-be-about-driving-behavior-not-conversation/" rel="nofollow">http://remarkablogger.com/2010/02/07/social-med...</a><br><br>Nishad, yes there is a video. Seamus Walsh of <a href="http://Vazt.org" rel="nofollow">Vazt.org</a> filmed Adrian's presentation, it's at <a href="http://digitalstrategy.typepad.com/digital_strategy/2010/02/btvsmb-the-movie.html" rel="nofollow">http://digitalstrategy.typepad.com/digital_stra...</a> Hi Adrian,

Thanks for posting this. You got another reaction from Michael Martine at http://remarkablogger.com/2010/02/07/social-med...

Nishad, yes there is a video. Seamus Walsh of Vazt.org filmed Adrian's presentation, it's at http://digitalstrategy.typepad.com/digital_stra...

]]> By: #BTVSMB – February 1, 2010 http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/comment-page-1/#comment-21764 #BTVSMB – February 1, 2010 Tue, 09 Feb 2010 13:49:14 +0000 http://www.zeusjones.com/blog/?p=1952#comment-21764 [...] You can see Adrian Ho’s presentation here. [...] [...] You can see Adrian Ho’s presentation here. [...]

]]> By: charlesfrith http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/comment-page-1/#comment-21761 charlesfrith Tue, 09 Feb 2010 08:21:43 +0000 http://www.zeusjones.com/blog/?p=1952#comment-21761 I'm glad you wrote this because it's been top of my mind too recently. Relationships are difficult to pin down in any one set of words and if we're candid we've used war terminology to acquire 'consumers' in the past and I guess it just smacks of hypocrisy to want to hang out with our customers in socialised media.<br><br>Quality thinking as ever Adrian. I'm glad you wrote this because it's been top of my mind too recently. Relationships are difficult to pin down in any one set of words and if we're candid we've used war terminology to acquire 'consumers' in the past and I guess it just smacks of hypocrisy to want to hang out with our customers in socialised media.

Quality thinking as ever Adrian.

]]> By: Nishad http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/comment-page-1/#comment-21760 Nishad Tue, 09 Feb 2010 06:02:38 +0000 http://www.zeusjones.com/blog/?p=1952#comment-21760 Adrian<br><br>Is there a video of the presentation somewhere?<br><br>Thanks Adrian

Is there a video of the presentation somewhere?

Thanks

]]> By: uberVU - social comments http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/comment-page-1/#comment-21759 uberVU - social comments Mon, 08 Feb 2010 20:30:47 +0000 http://www.zeusjones.com/blog/?p=1952#comment-21759 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by plnnrz: Social Media (for marketers) is not a communications vehicle.: As you may have heard, I was invited to the awesome... http://bit.ly/9Yq6Qq... Social comments and analytics for this post…

This post was mentioned on Twitter by plnnrz: Social Media (for marketers) is not a communications vehicle.: As you may have heard, I was invited to the awesome… http://bit.ly/9Yq6Qq…

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