Comments on: Social Media (for marketers) is not a communications vehicle. http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/ Fri, 03 Feb 2012 14:29:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Minnesota Monday – Communications Bloggers Posts From The Week Ending 02/14/10 | e-Strategy Internet Marketing Blog http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/#comment-1421 Minnesota Monday – Communications Bloggers Posts From The Week Ending 02/14/10 | e-Strategy Internet Marketing Blog Mon, 15 Feb 2010 21:31:27 +0000 http://www.zeusjones.com/blog/?p=1952#comment-1421 [...] Adrian posts the presentation he gave to the Burlington (VT) Social Media Breakfast [...] [...] Adrian posts the presentation he gave to the Burlington (VT) Social Media Breakfast [...]

]]> By: SocialSteve http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/#comment-1420 SocialSteve Fri, 12 Feb 2010 05:54:28 +0000 http://www.zeusjones.com/blog/?p=1952#comment-1420 If marketing truly engages in conversations (listening and responding), marketing can "manufacture" relationships. Masses? Not immediate, but over time - yes. A commitment to listening and conversations in the long haul. Want to see impact - start with the "influencers" in your target segment.<br><br>Social Steve If marketing truly engages in conversations (listening and responding), marketing can “manufacture” relationships. Masses? Not immediate, but over time – yes. A commitment to listening and conversations in the long haul. Want to see impact – start with the “influencers” in your target segment.

Social Steve

]]> By: Anonymous http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/#comment-2887 Anonymous Fri, 12 Feb 2010 00:54:00 +0000 http://www.zeusjones.com/blog/?p=1952#comment-2887 If marketing truly engages in conversations (listening and responding), marketing can "manufacture" relationships. Masses? Not immediate, but over time - yes. A commitment to listening and conversations in the long haul. Want to see impact - start with the "influencers" in your target segment. Social Steve If marketing truly engages in conversations (listening and responding), marketing can “manufacture” relationships. Masses? Not immediate, but over time – yes. A commitment to listening and conversations in the long haul. Want to see impact – start with the “influencers” in your target segment.

Social Steve

]]> By: adrianho http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/#comment-1419 adrianho Tue, 09 Feb 2010 20:30:30 +0000 http://www.zeusjones.com/blog/?p=1952#comment-1419 @Brendon & SocialSteve I don't disagree but I think it's likely that these "relationships" weren't created through marketing designed to create a relationship. I don't think relationships can be manufactured en masse, and I think they are an exception rather than a rule. Do you really want to give a brand access to your life in the way you would a friend or relative? I think we need to be wary of our goals as marketers and also of hyperbole in our reach. @Brendon & SocialSteve I don't disagree but I think it's likely that these “relationships” weren't created through marketing designed to create a relationship. I don't think relationships can be manufactured en masse, and I think they are an exception rather than a rule. Do you really want to give a brand access to your life in the way you would a friend or relative? I think we need to be wary of our goals as marketers and also of hyperbole in our reach.

]]> By: adrianho http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/#comment-1418 adrianho Tue, 09 Feb 2010 20:25:09 +0000 http://www.zeusjones.com/blog/?p=1952#comment-1418 Thanks for the update Rich, I'll embed these in the body of the post. Thanks for the update Rich, I'll embed these in the body of the post.

]]> By: adrianho http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/#comment-1417 adrianho Tue, 09 Feb 2010 20:24:39 +0000 http://www.zeusjones.com/blog/?p=1952#comment-1417 Thanks Charles. I love your observation about hypocrisy. There's a cynicism evident in both approaches. Let's face it, many brands aren't really looking for real relationships either, they're looking for sales. Relationships develop over time and trust. They can't be switched on and off at will to satisfy a desire for marketing efficiency. Thanks Charles. I love your observation about hypocrisy. There's a cynicism evident in both approaches. Let's face it, many brands aren't really looking for real relationships either, they're looking for sales. Relationships develop over time and trust. They can't be switched on and off at will to satisfy a desire for marketing efficiency.

]]> By: Brendon Keenan http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/#comment-1416 Brendon Keenan Tue, 09 Feb 2010 20:13:02 +0000 http://www.zeusjones.com/blog/?p=1952#comment-1416 I recently joined a Facebook group, one of the many groups that are for people that come from a particular town. You Know You're From (insert town name) If...<br><br>I was taken by the amount of commentary that revolved around the many businesses that people remembered. The shoe store, the car dealer, the Italian restaurant. Not only the businesses, but the people who ran or worked at the businesses. In some cases these memories go back 40 years, and the names of the cashiers, or the waitress, or the shop owners are still fresh in their minds.<br><br>I don't think brands can bring back the days of Mayberry, but they can certainly innovate and work harder to create relationships that customers are obviously craving. I recently joined a Facebook group, one of the many groups that are for people that come from a particular town. You Know You're From (insert town name) If…

I was taken by the amount of commentary that revolved around the many businesses that people remembered. The shoe store, the car dealer, the Italian restaurant. Not only the businesses, but the people who ran or worked at the businesses. In some cases these memories go back 40 years, and the names of the cashiers, or the waitress, or the shop owners are still fresh in their minds.

I don't think brands can bring back the days of Mayberry, but they can certainly innovate and work harder to create relationships that customers are obviously craving.

]]> By: SocialSteve http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/#comment-1414 SocialSteve Tue, 09 Feb 2010 18:38:02 +0000 http://www.zeusjones.com/blog/?p=1952#comment-1414 I think the bottom line is that people like to do business (and buy things from) people that they feel comfortable with. How one establishes that "comfort" varies by industry, but in many cases this does involve some type of relationship - relationship with the brand and relationship with those people behind the brand.<br><br>Social Steve I think the bottom line is that people like to do business (and buy things from) people that they feel comfortable with. How one establishes that “comfort” varies by industry, but in many cases this does involve some type of relationship – relationship with the brand and relationship with those people behind the brand.

Social Steve

]]> By: Rich Nadworny http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/#comment-1413 Rich Nadworny Tue, 09 Feb 2010 17:26:36 +0000 http://www.zeusjones.com/blog/?p=1952#comment-1413 Hi Adrian,<br><br>Thanks for posting this. You got another reaction from Michael Martine at <a href="http://remarkablogger.com/2010/02/07/social-media-marketing-may-be-about-driving-behavior-not-conversation/" rel="nofollow">http://remarkablogger.com/2010/02/07/social-med...</a><br><br>Nishad, yes there is a video. Seamus Walsh of <a href="http://Vazt.org" rel="nofollow">Vazt.org</a> filmed Adrian's presentation, it's at <a href="http://digitalstrategy.typepad.com/digital_strategy/2010/02/btvsmb-the-movie.html" rel="nofollow">http://digitalstrategy.typepad.com/digital_stra...</a> Hi Adrian,

Thanks for posting this. You got another reaction from Michael Martine at http://remarkablogger.com/2010/02/07/social-med…

Nishad, yes there is a video. Seamus Walsh of Vazt.org filmed Adrian's presentation, it's at http://digitalstrategy.typepad.com/digital_stra…

]]> By: adrianho http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/#comment-2877 adrianho Tue, 09 Feb 2010 15:30:00 +0000 http://www.zeusjones.com/blog/?p=1952#comment-2877 @Brendon & SocialSteve I don't disagree but I think it's likely that these "relationships" weren't created through marketing designed to create a relationship. I don't think relationships can be manufactured en masse, and I think they are an exception rather than a rule. Do you really want to give a brand access to your life in the way you would a friend or relative? I think we need to be wary of our goals as marketers and also of hyperbole in our reach. @Brendon & SocialSteve I don’t disagree but I think it’s likely that these “relationships” weren’t created through marketing designed to create a relationship. I don’t think relationships can be manufactured en masse, and I think they are an exception rather than a rule. Do you really want to give a brand access to your life in the way you would a friend or relative? I think we need to be wary of our goals as marketers and also of hyperbole in our reach.

]]> By: adrianho http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/#comment-2876 adrianho Tue, 09 Feb 2010 15:25:00 +0000 http://www.zeusjones.com/blog/?p=1952#comment-2876 Thanks for the update Rich, I'll embed these in the body of the post. Thanks for the update Rich, I’ll embed these in the body of the post.

]]> By: adrianho http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/#comment-2875 adrianho Tue, 09 Feb 2010 15:24:00 +0000 http://www.zeusjones.com/blog/?p=1952#comment-2875 Thanks Charles. I love your observation about hypocrisy. There's a cynicism evident in both approaches. Let's face it, many brands aren't really looking for real relationships either, they're looking for sales. Relationships develop over time and trust. They can't be switched on and off at will to satisfy a desire for marketing efficiency. Thanks Charles. I love your observation about hypocrisy. There’s a cynicism evident in both approaches. Let’s face it, many brands aren’t really looking for real relationships either, they’re looking for sales. Relationships develop over time and trust. They can’t be switched on and off at will to satisfy a desire for marketing efficiency.

]]> By: Brendon Keenan http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/#comment-2874 Brendon Keenan Tue, 09 Feb 2010 15:13:00 +0000 http://www.zeusjones.com/blog/?p=1952#comment-2874 I recently joined a Facebook group, one of the many groups that are for people that come from a particular town. You Know You're From (insert town name) If... I was taken by the amount of commentary that revolved around the many businesses that people remembered. The shoe store, the car dealer, the Italian restaurant. Not only the businesses, but the people who ran or worked at the businesses. In some cases these memories go back 40 years, and the names of the cashiers, or the waitress, or the shop owners are still fresh in their minds. I don't think brands can bring back the days of Mayberry, but they can certainly innovate and work harder to create relationships that customers are obviously craving. I recently joined a Facebook group, one of the many groups that are for people that come from a particular town. You Know You’re From (insert town name) If…

I was taken by the amount of commentary that revolved around the many businesses that people remembered. The shoe store, the car dealer, the Italian restaurant. Not only the businesses, but the people who ran or worked at the businesses. In some cases these memories go back 40 years, and the names of the cashiers, or the waitress, or the shop owners are still fresh in their minds.

I don’t think brands can bring back the days of Mayberry, but they can certainly innovate and work harder to create relationships that customers are obviously craving.

]]> By: #BTVSMB – February 1, 2010 http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/#comment-1415 #BTVSMB – February 1, 2010 Tue, 09 Feb 2010 13:49:14 +0000 http://www.zeusjones.com/blog/?p=1952#comment-1415 [...] You can see Adrian Ho’s presentation here. [...] [...] You can see Adrian Ho’s presentation here. [...]

]]> By: Anonymous http://www.zeusjones.com/blog/2010/social-media-for-marketers-is-not-a-communications-vehicle/#comment-2873 Anonymous Tue, 09 Feb 2010 13:38:00 +0000 http://www.zeusjones.com/blog/?p=1952#comment-2873 I think the bottom line is that people like to do business (and buy things from) people that they feel comfortable with. How one establishes that "comfort" varies by industry, but in many cases this does involve some type of relationship - relationship with the brand and relationship with those people behind the brand. Social Steve I think the bottom line is that people like to do business (and buy things from) people that they feel comfortable with. How one establishes that “comfort” varies by industry, but in many cases this does involve some type of relationship – relationship with the brand and relationship with those people behind the brand.

Social Steve

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