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  • http://topsy.com/www.zeusjones.com/blog/2010/parsing-the-semiotics-of-company-mission-statements/?utm_source=pingback&utm_campaign=L2 Tweets that mention Parsing the semiotics of company mission statements | From The Head Of Zeus Jones — Topsy.com

    [...] This post was mentioned on Twitter by Connecting Planners, John Gerzema, adrianho, Social Media in MN, TBB and others. TBB said: RT @adrianho: The semiotics of company mission statements: http://bit.ly/e1xe91 [...]

  • Lachlan

    fun, and a simple way to shed light on why google are so great at some stuff and so crap at others…

    Hadn’t thought about it before, but if we really held google to their mission, shouldn’t they be doing wikileaks job??

  • http://zeusjones.com/blog adrianho

    Maybe they’ll buy Wikileaks now that Groupon is a no go?

  • http://ishquez.com/home/2010/12/parsing-the-semiotics-of-company-mission-statements/ Parsing The Semiotics of Company Mission Statements | Ishmael Vasquez

    [...] (via Zeus Jones) [...]

  • http://twitter.com/Phil_Adams Phil_Adams

    Interesting that neither mission statement is remotely commercial. Yet both organisations definitely have their monetisation ducks in a row. My perception is that there’s a playful, learning by doing, put stuff out there and see what happens side to Google that isn’t encapsulated in its mission statement. By comparison it feels like Facebook has its eyes more firmly on the financial prize in everything it does.

  • http://twitter.com/adamronich Adam Ronich

    I’m quite fond of watching the Apple, Google, Facebook trinity over in Silicon Valley, observing how they are behaving and influencing the world of brands.

    I read the chart as the left is bad and the right is good.

    I agree with Phil that Google’s statement doesn’t quite capture their evolution. I look at Google TV, the Android operating system, their Mobile Devices and see one aspect – universally accessible – as their new strength. In that aspect I see them both good examples of modern brands (open, accessible, useful).

    But, largely, Google is still a search company, and I’ve argued that we’re moving to an app driven world – away from search – as people are looking to outsource the everyday. So perhaps it’s time for Google to do some rebranding.

    What fascinates me most is how we focus more on digital (for the lack of a better word) brands as the most interesting examples. The fact that these brands have blurred the boundary between product and service, and how these brands have influenced the behavior of retailers and service providers in the physical space makes my brain spin with glee.

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