Let me introduce myself, I'm Becky
Hey, readers, this is Not Adrian Ho (he’s busy reading about how New York is crawling with bed bugs). This is Becky Lang, one of Zeus Jones’ latest hires. I want to drop in on the blog and introduce myself, because I plan to execute a hegemonic reign of this space soon.
My position here is as a Creative, a job title that I did not expect to land at the age of 22. I thought I would graduate from college and become something more like a Struggling Freelance Writer/Sandwich Artiste. When my kindergarten teacher asked me what I wanted to be when I grew up, I wish I could have said, “a Creative.” Instead I said “teacher” and then proceeded to explain my biggest passion, rollerblading down my driveway. It did not occur to me that there were all these non-cookie-cutter jobs in the world until I began college and got into journalism.
My original plan was, as it was when I was 6, to become a teacher. I figured I would end up in some high school lecturing kids about Steinbeck and assigning them to write essays about whether or not Nickelodeon programming is racist. But after watching my older sister graduate with an education degree and get laid off from her job every year, I started to realize that these “stable” careers were just as rocky as everything else, and I had about the same chances of success doing what I actually wanted. I labored and squabbled with the University of Minnesota’s Individualized Studies Program for awhile until I designed my own major, one that I never successfully named but concentrated on English, Cultural Studies and Mass Communication. I spent college working as the Arts & Entertainment editor at The Minnesota Daily and interning at The Star Tribune and METRO magazine.
As you can see, I’m a bit of a noob to the marketing world. I get made fun of occasionally for not knowing terms like FSI and API and for not being quite jaded enough with traditional advertising. But part of the reason that I got hired at a firm like Zeus Jones is because I did not come out of college with an outdated education that specialized in “Mad Men”-era communication techniques. (Or that’s what they tell me.)
This is starting to sound like an intern reflection post (yes, I started as an intern for ten weeks), so I feel like I should turn it on its head and say something controversial about branding or give some lucid life advice for youngsters.
Instead, I’ll just open this up as a dialogue. Feel free to comment with any questions you may have for me. Oh yeah, and I’m supposed to beg you to go easy on me. I’m new to this, and sometimes a bit more opinionated than I should be.
Thanks for reading!
Becky