Comments on: Changed perceptions are the result of changed behaviour. http://www.zeusjones.com/blog/2010/changed-perceptions-are-the-result-of-changed-behaviour/ Using marketing to do things for people: Marketing As A Service. Wed, 14 Jul 2010 20:42:03 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Mark Hancock http://www.zeusjones.com/blog/2010/changed-perceptions-are-the-result-of-changed-behaviour/comment-page-1/#comment-21663 Mark Hancock Tue, 12 Jan 2010 21:09:01 +0000 http://www.zeusjones.com/blog/?p=1890#comment-21663 Couldn't agree more: <a href="http://tinyurl.com/yeqf8k6" rel="nofollow">http://tinyurl.com/yeqf8k6</a> - got me in a lot of trouble too for speaking out about it in an earlier incarnation! <br><br>Best<br><br>M Couldn't agree more: http://tinyurl.com/yeqf8k6 – got me in a lot of trouble too for speaking out about it in an earlier incarnation!

Best

M

]]> By: garethk http://www.zeusjones.com/blog/2010/changed-perceptions-are-the-result-of-changed-behaviour/comment-page-1/#comment-21656 garethk Sat, 09 Jan 2010 09:55:04 +0000 http://www.zeusjones.com/blog/?p=1890#comment-21656 for some quant proof, worth looking at the work of andrew ehrenberg who spent his career pointing out these inconvenient truths for some quant proof, worth looking at the work of andrew ehrenberg who spent his career pointing out these inconvenient truths

]]> By: faris http://www.zeusjones.com/blog/2010/changed-perceptions-are-the-result-of-changed-behaviour/comment-page-1/#comment-21646 faris Thu, 07 Jan 2010 04:04:56 +0000 http://www.zeusjones.com/blog/?p=1890#comment-21646 absolutely 100% yes. <br><br>even forgetting all the exciting neuroscience stuff that shows consciousness of a desire to act usually follows the electrical signal of acting [when asked to randomly move your hand for example] attitudes can only ever used to predict behavioral intention, not behaviour itself, and usually claimed data about preference correlates strongly to prior purchase behaviour not future. <br><br>the whole model we work too is backwards because we think we think then do, but we don't. <br><br>if you want to change behavior then change behaviour ;-) or give them something to copy:<br><br><a href="http://farisyakob.typepad.com/blog/2007/05/behavioural_eng.html" rel="nofollow">http://farisyakob.typepad.com/blog/2007/05/beha...</a> absolutely 100% yes.

even forgetting all the exciting neuroscience stuff that shows consciousness of a desire to act usually follows the electrical signal of acting [when asked to randomly move your hand for example] attitudes can only ever used to predict behavioral intention, not behaviour itself, and usually claimed data about preference correlates strongly to prior purchase behaviour not future.

the whole model we work too is backwards because we think we think then do, but we don't.

if you want to change behavior then change behaviour ;-) or give them something to copy:

http://farisyakob.typepad.com/blog/2007/05/beha...

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