Comments on: Brand Molecule. http://www.zeusjones.com/blog/2010/brand-molecule/ Fri, 03 Feb 2012 14:29:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: prada outlet http://www.zeusjones.com/blog/2010/brand-molecule/#comment-1401 prada outlet Mon, 07 Jun 2010 01:54:00 +0000 http://www.zeusjones.com/blog/?p=1927#comment-1401 Hhe article's content rich variety which make us move for our mood after reading this article. surprise, here you will find what you want! Recently, I found some wedsites which commodity is research-laboratory colorful of fashion. Such as that worth you to see. Believe me these websites won’t let you down. Hhe article’s content rich variety which make us move for our mood after reading this article. surprise, here you will find what you want! Recently, I found some wedsites which commodity is research-laboratory colorful of fashion. Such as that worth you to see. Believe me these websites won’t let you down.

]]> By: torsten henning hensel / nouvé http://www.zeusjones.com/blog/2010/brand-molecule/#comment-1400 torsten henning hensel / nouvé Fri, 19 Feb 2010 23:48:36 +0000 http://www.zeusjones.com/blog/?p=1927#comment-1400 hi david, just read your post and found it truly interesting. because agencies are at the point where it's necessary for them to reinvent themselves (vgl. <a href="http://amirkassaei.posterous.com/an-elegy-for-the-end-of-the-advertising-era-a" rel="nofollow">http://amirkassaei.posterous.com/an-elegy-for-t...</a>). to do so they need new concepts, methods and tools. design thinking could be helpful but as adrian already stated it's unlikely that it works without an adaptation to branding needs. go for it and help us all find the future planning tool... it's your chance to get famous ;-) cheers torsten hi david, just read your post and found it truly interesting. because agencies are at the point where it's necessary for them to reinvent themselves (vgl. http://amirkassaei.posterous.com/an-elegy-for-t…). to do so they need new concepts, methods and tools. design thinking could be helpful but as adrian already stated it's unlikely that it works without an adaptation to branding needs. go for it and help us all find the future planning tool… it's your chance to get famous ;-) cheers torsten

]]> By: torsten henning hensel / nouvé http://www.zeusjones.com/blog/2010/brand-molecule/#comment-2906 torsten henning hensel / nouvé Fri, 19 Feb 2010 18:48:00 +0000 http://www.zeusjones.com/blog/?p=1927#comment-2906 hi david, just read your post and found it truly interesting. because agencies are at the point where it's necessary for them to reinvent themselves (vgl. http://amirkassaei.posterous.com/an-elegy-for-the-end-of-the-advertising-era-a). to do so they need new concepts, methods and tools. design thinking could be helpful but as adrian already stated it's unlikely that it works without an adaptation to branding needs. go for it and help us all find the future planning tool... it's your chance to get famous ;-) cheers torsten hi david, just read your post and found it truly interesting. because agencies are at the point where it’s necessary for them to reinvent themselves (vgl. http://amirkassaei.posterous.com/an-elegy-for-the-end-of-the-advertising-era-a). to do so they need new concepts, methods and tools. design thinking could be helpful but as adrian already stated it’s unlikely that it works without an adaptation to branding needs. go for it and help us all find the future planning tool… it’s your chance to get famous ;-) cheers torsten

]]> By: adrianho http://www.zeusjones.com/blog/2010/brand-molecule/#comment-1399 adrianho Mon, 08 Feb 2010 21:10:50 +0000 http://www.zeusjones.com/blog/?p=1927#comment-1399 Hi David,<br><br>Was just having a conversation about design thinking with another planner last week. Our take (FWIW) is that putting user-centricity at the heart of what we do will lead to homogenous answers that aren't related to the brand or business situation. To me, one of the biggest shifts in the role of planner in the age of molecule brands is that we need to look to the soul of the company for guidance rather than to the "voice of the consumer." This isn't to say that design thinking or experience planning doesn't have a role but I don't think they drive the branding process. Hi David,

Was just having a conversation about design thinking with another planner last week. Our take (FWIW) is that putting user-centricity at the heart of what we do will lead to homogenous answers that aren't related to the brand or business situation. To me, one of the biggest shifts in the role of planner in the age of molecule brands is that we need to look to the soul of the company for guidance rather than to the “voice of the consumer.” This isn't to say that design thinking or experience planning doesn't have a role but I don't think they drive the branding process.

]]> By: adrianho http://www.zeusjones.com/blog/2010/brand-molecule/#comment-2869 adrianho Mon, 08 Feb 2010 16:10:00 +0000 http://www.zeusjones.com/blog/?p=1927#comment-2869 Hi David, Was just having a conversation about design thinking with another planner last week. Our take (FWIW) is that putting user-centricity at the heart of what we do will lead to homogenous answers that aren't related to the brand or business situation. To me, one of the biggest shifts in the role of planner in the age of molecule brands is that we need to look to the soul of the company for guidance rather than to the "voice of the consumer." This isn't to say that design thinking or experience planning doesn't have a role but I don't think they drive the branding process. Hi David,

Was just having a conversation about design thinking with another planner last week. Our take (FWIW) is that putting user-centricity at the heart of what we do will lead to homogenous answers that aren’t related to the brand or business situation. To me, one of the biggest shifts in the role of planner in the age of molecule brands is that we need to look to the soul of the company for guidance rather than to the “voice of the consumer.” This isn’t to say that design thinking or experience planning doesn’t have a role but I don’t think they drive the branding process.

]]> By: David Warren http://www.zeusjones.com/blog/2010/brand-molecule/#comment-1398 David Warren Sun, 07 Feb 2010 18:13:25 +0000 http://www.zeusjones.com/blog/?p=1927#comment-1398 Great presentations<br><br>As the brand molecule concept is clearly a far more appropriate framework for a world where consumers are a constituent part of the brand, then shouldn't planners and agencies now be looking for 'experience innovation' as opposed to 'emotional innovation'? <br><br>If so, then perhaps we already have a blueprint for the evolution of account planning: <br><br><a href="http://www.lifemovesprettyfast.net/?p=1706" rel="nofollow">http://www.lifemovesprettyfast.net/?p=1706</a><br><br>Would love to open/extend the discussion... Especially to the Zeus Jones team who clearly (like myself) believe that actions speak louder than words! Great presentations

As the brand molecule concept is clearly a far more appropriate framework for a world where consumers are a constituent part of the brand, then shouldn't planners and agencies now be looking for 'experience innovation' as opposed to 'emotional innovation'?

If so, then perhaps we already have a blueprint for the evolution of account planning:

http://www.lifemovesprettyfast.net/?p=1706

Would love to open/extend the discussion… Especially to the Zeus Jones team who clearly (like myself) believe that actions speak louder than words!

]]> By: David Warren http://www.zeusjones.com/blog/2010/brand-molecule/#comment-2868 David Warren Sun, 07 Feb 2010 13:13:00 +0000 http://www.zeusjones.com/blog/?p=1927#comment-2868 Great presentations As the brand molecule concept is clearly a far more appropriate framework for a world where consumers are a constituent part of the brand, then shouldn't planners and agencies now be looking for 'experience innovation' as opposed to 'emotional innovation'? If so, then perhaps we already have a blueprint for the evolution of account planning: http://www.lifemovesprettyfast.net/?p=1706 Would love to open/extend the discussion... Especially to the Zeus Jones team who clearly (like myself) believe that actions speak louder than words! Great presentations

As the brand molecule concept is clearly a far more appropriate framework for a world where consumers are a constituent part of the brand, then shouldn’t planners and agencies now be looking for ‘experience innovation’ as opposed to ‘emotional innovation’?

If so, then perhaps we already have a blueprint for the evolution of account planning:

http://www.lifemovesprettyfast.net/?p=1706

Would love to open/extend the discussion… Especially to the Zeus Jones team who clearly (like myself) believe that actions speak louder than words!

]]> By: torsten henning hensel / nouvé http://www.zeusjones.com/blog/2010/brand-molecule/#comment-1397 torsten henning hensel / nouvé Thu, 28 Jan 2010 13:46:32 +0000 http://www.zeusjones.com/blog/?p=1927#comment-1397 thanks for mentioning us here! but also a bit annoying for us as john grant's brand innovation manifesto didn't make its way to good old europe so far... although a molecular concept makes totally sense and should be spread - and this the more as we are heading into a word-of-mouth culture of viral conversations. thus, it's truly the customers who become a constituent part of brands - as their advocates and front-end representatives. thanks for mentioning us here! but also a bit annoying for us as john grant's brand innovation manifesto didn't make its way to good old europe so far… although a molecular concept makes totally sense and should be spread – and this the more as we are heading into a word-of-mouth culture of viral conversations. thus, it's truly the customers who become a constituent part of brands – as their advocates and front-end representatives.

]]> By: torsten henning hensel / nouvé http://www.zeusjones.com/blog/2010/brand-molecule/#comment-2861 torsten henning hensel / nouvé Thu, 28 Jan 2010 08:46:00 +0000 http://www.zeusjones.com/blog/?p=1927#comment-2861 thanks for mentioning us here! but also a bit annoying for us as john grant's brand innovation manifesto didn't make its way to good old europe so far... although a molecular concept makes totally sense and should be spread - and this the more as we are heading into a word-of-mouth culture of viral conversations. thus, it's truly the customers who become a constituent part of brands - as their advocates and front-end representatives. thanks for mentioning us here! but also a bit annoying for us as john grant’s brand innovation manifesto didn’t make its way to good old europe so far… although a molecular concept makes totally sense and should be spread – and this the more as we are heading into a word-of-mouth culture of viral conversations. thus, it’s truly the customers who become a constituent part of brands – as their advocates and front-end representatives.

]]> By: deniseleeyohn http://www.zeusjones.com/blog/2010/brand-molecule/#comment-1396 deniseleeyohn Thu, 28 Jan 2010 05:37:26 +0000 http://www.zeusjones.com/blog/?p=1927#comment-1396 these are really helpful -- i particularly like the point that identity=identical -- it reminds me of how at sony we used to strive for unity, not uniformity these are really helpful — i particularly like the point that identity=identical — it reminds me of how at sony we used to strive for unity, not uniformity

]]> By: Anonymous http://www.zeusjones.com/blog/2010/brand-molecule/#comment-2860 Anonymous Thu, 28 Jan 2010 00:37:00 +0000 http://www.zeusjones.com/blog/?p=1927#comment-2860 these are really helpful -- i particularly like the point that identity=identical -- it reminds me of how at sony we used to strive for unity, not uniformity these are really helpful — i particularly like the point that identity=identical — it reminds me of how at sony we used to strive for unity, not uniformity

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