About our Blog

Welcome! Here you will find essays on technology, trends and our take on making things work. Beyond that, we post design examples we love, and other cool stuff we find.

Sites We Admire

Friends

  • Anonymous

    these are really helpful — i particularly like the point that identity=identical — it reminds me of how at sony we used to strive for unity, not uniformity

  • deniseleeyohn

    these are really helpful — i particularly like the point that identity=identical — it reminds me of how at sony we used to strive for unity, not uniformity

  • http://www.nouve.de/ torsten henning hensel / nouvé

    thanks for mentioning us here! but also a bit annoying for us as john grant’s brand innovation manifesto didn’t make its way to good old europe so far… although a molecular concept makes totally sense and should be spread – and this the more as we are heading into a word-of-mouth culture of viral conversations. thus, it’s truly the customers who become a constituent part of brands – as their advocates and front-end representatives.

  • http://www.nouve.de/ torsten henning hensel / nouvé

    thanks for mentioning us here! but also a bit annoying for us as john grant's brand innovation manifesto didn't make its way to good old europe so far… although a molecular concept makes totally sense and should be spread – and this the more as we are heading into a word-of-mouth culture of viral conversations. thus, it's truly the customers who become a constituent part of brands – as their advocates and front-end representatives.

  • http://www.lifemovesprettyfast.net/ David Warren

    Great presentations

    As the brand molecule concept is clearly a far more appropriate framework for a world where consumers are a constituent part of the brand, then shouldn’t planners and agencies now be looking for ‘experience innovation’ as opposed to ‘emotional innovation’?

    If so, then perhaps we already have a blueprint for the evolution of account planning:

    http://www.lifemovesprettyfast.net/?p=1706

    Would love to open/extend the discussion… Especially to the Zeus Jones team who clearly (like myself) believe that actions speak louder than words!

  • http://www.lifemovesprettyfast.net/ David Warren

    Great presentations

    As the brand molecule concept is clearly a far more appropriate framework for a world where consumers are a constituent part of the brand, then shouldn't planners and agencies now be looking for 'experience innovation' as opposed to 'emotional innovation'?

    If so, then perhaps we already have a blueprint for the evolution of account planning:

    http://www.lifemovesprettyfast.net/?p=1706

    Would love to open/extend the discussion… Especially to the Zeus Jones team who clearly (like myself) believe that actions speak louder than words!

  • http://zeusjones.com/blog adrianho

    Hi David,

    Was just having a conversation about design thinking with another planner last week. Our take (FWIW) is that putting user-centricity at the heart of what we do will lead to homogenous answers that aren’t related to the brand or business situation. To me, one of the biggest shifts in the role of planner in the age of molecule brands is that we need to look to the soul of the company for guidance rather than to the “voice of the consumer.” This isn’t to say that design thinking or experience planning doesn’t have a role but I don’t think they drive the branding process.

  • http://zeusjones.com/blog adrianho

    Hi David,

    Was just having a conversation about design thinking with another planner last week. Our take (FWIW) is that putting user-centricity at the heart of what we do will lead to homogenous answers that aren't related to the brand or business situation. To me, one of the biggest shifts in the role of planner in the age of molecule brands is that we need to look to the soul of the company for guidance rather than to the “voice of the consumer.” This isn't to say that design thinking or experience planning doesn't have a role but I don't think they drive the branding process.

  • http://www.nouve.de/ torsten henning hensel / nouvé

    hi david, just read your post and found it truly interesting. because agencies are at the point where it’s necessary for them to reinvent themselves (vgl. http://amirkassaei.posterous.com/an-elegy-for-the-end-of-the-advertising-era-a). to do so they need new concepts, methods and tools. design thinking could be helpful but as adrian already stated it’s unlikely that it works without an adaptation to branding needs. go for it and help us all find the future planning tool… it’s your chance to get famous ;-) cheers torsten

  • http://www.nouve.de/ torsten henning hensel / nouvé

    hi david, just read your post and found it truly interesting. because agencies are at the point where it's necessary for them to reinvent themselves (vgl. http://amirkassaei.posterous.com/an-elegy-for-t…). to do so they need new concepts, methods and tools. design thinking could be helpful but as adrian already stated it's unlikely that it works without an adaptation to branding needs. go for it and help us all find the future planning tool… it's your chance to get famous ;-) cheers torsten

  • http://www.prada-outlet-store.com prada outlet

    Hhe article’s content rich variety which make us move for our mood after reading this article. surprise, here you will find what you want! Recently, I found some wedsites which commodity is research-laboratory colorful of fashion. Such as that worth you to see. Believe me these websites won’t let you down.

  • Ali Sarwar

    Can someone tell me if I can use some software to construct brand molecule

blog comments powered by Disqus

Top Tags

Archive

Recent Comments