WOMMY judging.
Back row from left: John Grudnowski/FRWD, Kim Garretson/Realist Ventures, Rob White/Zeus Jones, Will Setliff/Target, Jim Cuene/General Mills, John Colasanti.
Front row from left: Yours truly, Aki Spicer/Fallon, Paul Isakson.
Last week we were fortunate enough to host the Minnesota jury for the 2009 WOMMY awards. These are designed to recognise the best thinking in WOM campaigns. We pulled together some of the best thinkers and doers in new marketing (who are in my address book) and had a fantastic session…after we’d finished looking at the papers.
While I can’t say too much as the judging process is still proceeding, I can tell you that the overall quality of the papers we looked at were quite poor. WOM is clearly becoming very important in many marketing strategies and there is clearly a need for new thinking, however, it doesn’t feel that we (collectively) are stepping up yet to deliver the goods.
Our day was saved by the discussion that followed. The jury represented a bunch of different perspectives and it was fascinating to hear how each of them are coping with all of the changes that we are living through. We are all, in our own ways (as client, agency, boutique, specialist, entrepreneur), experimenting with new ways of working. What is certain is that the old way of working isn’t delivering the results. What is less clear is what the new model is, but it was eye opening for me to hear how differently people are approaching the same problems.
The conversation was so good that we plan to regroup over alcohol rather than WOMMY papers and continue the discussion in the near future. If I remember, I’ll try to keep better notes so I can share them here.
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Tags: awards, new marketing, wom, womma, wommy
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