Comments on: Transparency places an emphasis on size and culture. http://www.zeusjones.com/blog/2009/transparency-places-an-emphasis-on-size-and-culture/ Using marketing to do things for people: Marketing As A Service. Wed, 14 Jul 2010 20:42:03 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: calvin http://www.zeusjones.com/blog/2009/transparency-places-an-emphasis-on-size-and-culture/comment-page-1/#comment-19912 calvin Thu, 11 Jun 2009 06:50:47 +0000 http://www.zeusjones.com/blog/?p=1334#comment-19912 HI..<br>welcome to our website <a href="http://www.shoes-base.com" rel="nofollow">www.shoes-base.com</a><br>We sell all kinds of sport shoes. HI..
welcome to our website http://www.shoes-base.com
We sell all kinds of sport shoes.

]]> By: anderson http://www.zeusjones.com/blog/2009/transparency-places-an-emphasis-on-size-and-culture/comment-page-1/#comment-19776 anderson Sun, 24 May 2009 04:47:58 +0000 http://www.zeusjones.com/blog/?p=1334#comment-19776 very good very good

]]> By: Edward boches http://www.zeusjones.com/blog/2009/transparency-places-an-emphasis-on-size-and-culture/comment-page-1/#comment-19757 Edward boches Wed, 20 May 2009 06:06:39 +0000 http://www.zeusjones.com/blog/?p=1334#comment-19757 We're trying. See what happens ;-) We're trying. See what happens ;-)

]]> By: adrianho http://www.zeusjones.com/blog/2009/transparency-places-an-emphasis-on-size-and-culture/comment-page-1/#comment-19750 adrianho Wed, 20 May 2009 02:25:25 +0000 http://www.zeusjones.com/blog/?p=1334#comment-19750 Yes I definitely agree with you and the premise (although it's ironic that one of the companies he cites - Nau - went out of business). I think we're saying the same thing though as the bit that isn't copy-able is "your company's DNA."<br><br>BTW: Helge, thanks for the compliment, but it's people like you and Edward who make me smarter. Plus, I'm pretty sure I've stolen a bunch of stuff from your excellent blog too ;D Yes I definitely agree with you and the premise (although it's ironic that one of the companies he cites – Nau – went out of business). I think we're saying the same thing though as the bit that isn't copy-able is “your company's DNA.”

BTW: Helge, thanks for the compliment, but it's people like you and Edward who make me smarter. Plus, I'm pretty sure I've stolen a bunch of stuff from your excellent blog too ;D

]]> By: adrianho http://www.zeusjones.com/blog/2009/transparency-places-an-emphasis-on-size-and-culture/comment-page-1/#comment-19749 adrianho Wed, 20 May 2009 02:17:57 +0000 http://www.zeusjones.com/blog/?p=1334#comment-19749 Good point, I think you are right - often size brings with it terrible inefficiency and unnecessary duplication of efforts and I agree small companies can be far more nimble. However, I think the reason we and other small companies are seen to thrive is that we aren't (yet) seen as a big enough threat to large companies who could come in and out-execute us at our own game. Perhaps this is the paranoia of being an owner in a company but I think that for every big automotive company that is tied up in its own process and inefficiency, there is a Dell that has really optimised its processes to remove as much waste as possible. If the agency version of Dell decided to get into our niche we'd be hard-pressed to compete. Good point, I think you are right – often size brings with it terrible inefficiency and unnecessary duplication of efforts and I agree small companies can be far more nimble. However, I think the reason we and other small companies are seen to thrive is that we aren't (yet) seen as a big enough threat to large companies who could come in and out-execute us at our own game. Perhaps this is the paranoia of being an owner in a company but I think that for every big automotive company that is tied up in its own process and inefficiency, there is a Dell that has really optimised its processes to remove as much waste as possible. If the agency version of Dell decided to get into our niche we'd be hard-pressed to compete.

]]> By: Helge Tennø http://www.zeusjones.com/blog/2009/transparency-places-an-emphasis-on-size-and-culture/comment-page-1/#comment-19748 Helge Tennø Wed, 20 May 2009 00:30:10 +0000 http://www.zeusjones.com/blog/?p=1334#comment-19748 Hi Adrian<br>Love your blog and really value your thought leadership and take on the digital marketing perspective.<br><br>I'm not as concerned about transparency as the post seems to emit, one of the reason is hopefully explained in this quote and following article on “experiences”, by Sohrab Vossoughi, founder and president of ZIBA design, found via experientia.com:<br><br>"There is still one frontier that remains wide open: experience innovation. This is the only type of business innovation that is not imitable, nor can it be commoditized, because it is born from the specific needs and desires of your customers and is a unique expression of your company’s DNA.”<br><br><a href="http://www.experientia.com/blog/ziba-design-founder-its-all-about-experience/" rel="nofollow">http://www.experientia.com/blog/ziba-design-fou...</a> Hi Adrian
Love your blog and really value your thought leadership and take on the digital marketing perspective.

I'm not as concerned about transparency as the post seems to emit, one of the reason is hopefully explained in this quote and following article on “experiences”, by Sohrab Vossoughi, founder and president of ZIBA design, found via experientia.com:

“There is still one frontier that remains wide open: experience innovation. This is the only type of business innovation that is not imitable, nor can it be commoditized, because it is born from the specific needs and desires of your customers and is a unique expression of your company’s DNA.”

http://www.experientia.com/blog/ziba-design-fou...

]]> By: edwardboches http://www.zeusjones.com/blog/2009/transparency-places-an-emphasis-on-size-and-culture/comment-page-1/#comment-19747 edwardboches Tue, 19 May 2009 23:56:01 +0000 http://www.zeusjones.com/blog/?p=1334#comment-19747 Adrian:<br>Transparency definitely suggests you can execute brilliantly (just think of how we announce wars and attacks and troop transfers long before the event actually happens.) But I must disagree with the idea that large companies have an advantage at executing cheaply. Look at the American auto industry. Look at the large ad agencies that have excess overhead to drive up costs. Small companies have an advantage in being transparent. They get attention, build anticipation, and can then use their vision and nimbleness to deliver the goods. I am assuming that's what you guys do every day. Adrian:
Transparency definitely suggests you can execute brilliantly (just think of how we announce wars and attacks and troop transfers long before the event actually happens.) But I must disagree with the idea that large companies have an advantage at executing cheaply. Look at the American auto industry. Look at the large ad agencies that have excess overhead to drive up costs. Small companies have an advantage in being transparent. They get attention, build anticipation, and can then use their vision and nimbleness to deliver the goods. I am assuming that's what you guys do every day.

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