Comments on: The value in context. http://www.zeusjones.com/blog/2009/the-value-in-context/ Fri, 03 Feb 2012 14:29:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: prada outlet http://www.zeusjones.com/blog/2009/the-value-in-context/#comment-775 prada outlet Mon, 07 Jun 2010 01:57:00 +0000 http://www.zeusjones.com/blog/?p=949#comment-775 Hhe article's content rich variety which make us move for our mood after reading this article. surprise, here you will find what you want! Recently, I found some wedsites which commodity is research-laboratory colorful of fashion. Such as that worth you to see. Believe me these websites won’t let you down. Hhe article’s content rich variety which make us move for our mood after reading this article. surprise, here you will find what you want! Recently, I found some wedsites which commodity is research-laboratory colorful of fashion. Such as that worth you to see. Believe me these websites won’t let you down.

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]]> By: The Opportunity: We are becoming less willing to pay for information but… | Verde PR’s Blog http://www.zeusjones.com/blog/2009/the-value-in-context/#comment-774 The Opportunity: We are becoming less willing to pay for information but… | Verde PR’s Blog Thu, 03 Jun 2010 13:43:20 +0000 http://www.zeusjones.com/blog/?p=949#comment-774 [...] -Adrian Ho, From the Head of Zeus Jones [...] [...] -Adrian Ho, From the Head of Zeus Jones [...]

]]> By: air jordan 8 http://www.zeusjones.com/blog/2009/the-value-in-context/#comment-777 air jordan 8 Tue, 01 Jun 2010 07:14:00 +0000 http://www.zeusjones.com/blog/?p=949#comment-777 It looks good,I have learn a recruit! Recently,I found an excellent online store, the XX are completely various, good quality and cheap price,it’s worth buying! http://www.globalcommuni-cation.com/ It looks good,I have learn a recruit!
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]]> By: Professionella Twitter-Filter - Internetionalisering http://www.zeusjones.com/blog/2009/the-value-in-context/#comment-773 Professionella Twitter-Filter - Internetionalisering Mon, 27 Apr 2009 19:43:24 +0000 http://www.zeusjones.com/blog/?p=949#comment-773 [...] Zeus Jones (From the head of Zeus Jones) skriver: [...] [...] Zeus Jones (From the head of Zeus Jones) skriver: [...]

]]> By: Adrian Ho http://www.zeusjones.com/blog/2009/the-value-in-context/#comment-772 Adrian Ho Sat, 11 Apr 2009 13:11:29 +0000 http://www.zeusjones.com/blog/?p=949#comment-772 Thanks Chris, much appreciated. It's true, media is the one place where context is the driving factor but isn't it more often the case that it's simply context for "the big idea" that's being sought rather than context for the product/service/brand? However, I do think you raise an interesting opportunity for agencies to apply "media thinking" more broadly. If you separate media thinking from communications entirely and make it a context-creating discipline, I think you could probably open up some really cool areas. Thanks Chris, much appreciated. It’s true, media is the one place where context is the driving factor but isn’t it more often the case that it’s simply context for “the big idea” that’s being sought rather than context for the product/service/brand? However, I do think you raise an interesting opportunity for agencies to apply “media thinking” more broadly. If you separate media thinking from communications entirely and make it a context-creating discipline, I think you could probably open up some really cool areas.

]]> By: Chris Wexler http://www.zeusjones.com/blog/2009/the-value-in-context/#comment-771 Chris Wexler Sat, 11 Apr 2009 04:50:53 +0000 http://www.zeusjones.com/blog/?p=949#comment-771 As a professional focused on "online media" context is all I think about. Context is THE big problem that we as marketers have with distributed digital experiences (sponsorships, banners, YouTube videos, brands living in social media, appication, etc...). Media professionals are trained to think about everything but context. Reach. Price. Audience. Response. But context transcends all of these measures. If you place an idea where is it ready for someone to receive it - small numbers of people "pay out". You pay the premium. You "ignore" the audience. You guarantee response. Bravo -- love reading your stuff, always make me think. Keep up the great work. As a professional focused on “online media” context is all I think about. Context is THE big problem that we as marketers have with distributed digital experiences (sponsorships, banners, YouTube videos, brands living in social media, appication, etc…).

Media professionals are trained to think about everything but context. Reach. Price. Audience. Response. But context transcends all of these measures. If you place an idea where is it ready for someone to receive it – small numbers of people “pay out”. You pay the premium. You “ignore” the audience. You guarantee response.

Bravo — love reading your stuff, always make me think. Keep up the great work.

]]> By: adrian http://www.zeusjones.com/blog/2009/the-value-in-context/#comment-770 adrian Thu, 26 Mar 2009 23:55:39 +0000 http://www.zeusjones.com/blog/?p=949#comment-770 @Andrew, great presentations and yet another place where our discussion of things versus their relationship or context fail us. Thanks for the links, really helpful. @Andrew, great presentations and yet another place where our discussion of things versus their relationship or context fail us. Thanks for the links, really helpful.

]]> By: Andrew Hinton http://www.zeusjones.com/blog/2009/the-value-in-context/#comment-769 Andrew Hinton Thu, 26 Mar 2009 23:24:11 +0000 http://www.zeusjones.com/blog/?p=949#comment-769 I've been obsessing on this 'context' thing for a while. In case you're interested here are a couple of links: http://www.slideshare.net/andrewhinton/thecontextproblem-presentation http://www.slideshare.net/andrewhinton/beyond-findability-context I've been preaching this context thing to the IA/UX crowd, saying that's what the hyperlink added to the world -- a radical departure from the assumptions we inherited about contextual experience. Which of course has everything to do with what you're talking about here. Now that context has collapsed (or been so thoroughly remixed) people expect us to engage them as if we're *there* and we get them, where they are ... because if they can be everywhere, why can't we? I’ve been obsessing on this ‘context’ thing for a while. In case you’re interested here are a couple of links:
http://www.slideshare.net/andrewhinton/thecontextproblem-presentation
http://www.slideshare.net/andrewhinton/beyond-findability-context
I’ve been preaching this context thing to the IA/UX crowd, saying that’s what the hyperlink added to the world — a radical departure from the assumptions we inherited about contextual experience. Which of course has everything to do with what you’re talking about here. Now that context has collapsed (or been so thoroughly remixed) people expect us to engage them as if we’re *there* and we get them, where they are … because if they can be everywhere, why can’t we?

]]> By: From The Head Of Zeus Jones » Blog Archive » Measuring the unmeasureable. http://www.zeusjones.com/blog/2009/the-value-in-context/#comment-768 From The Head Of Zeus Jones » Blog Archive » Measuring the unmeasureable. Thu, 26 Mar 2009 17:18:01 +0000 http://www.zeusjones.com/blog/?p=949#comment-768 [...] From The Head Of Zeus Jones « The value in context. [...] [...] From The Head Of Zeus Jones « The value in context. [...]

]]> By: adrian http://www.zeusjones.com/blog/2009/the-value-in-context/#comment-767 adrian Thu, 26 Mar 2009 14:51:11 +0000 http://www.zeusjones.com/blog/?p=949#comment-767 @Brian, great point, absolutely agree @Brian, great point, absolutely agree

]]> By: Juan Pablo http://www.zeusjones.com/blog/2009/the-value-in-context/#comment-766 Juan Pablo Thu, 26 Mar 2009 14:06:42 +0000 http://www.zeusjones.com/blog/?p=949#comment-766 Great, value and meaning within the same context. Great, value and meaning within the same context.

]]> By: Brian Phipps http://www.zeusjones.com/blog/2009/the-value-in-context/#comment-765 Brian Phipps Thu, 26 Mar 2009 12:30:30 +0000 http://www.zeusjones.com/blog/?p=949#comment-765 Very good points. I might add that context can also be non-informational in nature. A brand can provide a context in which its customers can create their own contexts. The brand provides the framework, the tools and the opportunities to let a thousand contexts bloom. The goal is not to contain or control these contexts, but to nourish them, as they'll inevitably lead to new markets. Very good points. I might add that context can also be non-informational in nature. A brand can provide a context in which its customers can create their own contexts. The brand provides the framework, the tools and the opportunities to let a thousand contexts bloom. The goal is not to contain or control these contexts, but to nourish them, as they’ll inevitably lead to new markets.

]]> By: faris http://www.zeusjones.com/blog/2009/the-value-in-context/#comment-764 faris Wed, 25 Mar 2009 20:19:20 +0000 http://www.zeusjones.com/blog/?p=949#comment-764 nice one dude. predictably irrational is completely awesome. it's a bit like the geotility and contextility ideas i was messing around with - making data useful for what you are doing is the big leap. nice one dude. predictably irrational is completely awesome.

it’s a bit like the geotility and contextility ideas i was messing around with – making data useful for what you are doing is the big leap.

]]> By: From The Head Of Zeus Jones » Blog Archive » The value in context. | Create A 6-Figure Internet Business http://www.zeusjones.com/blog/2009/the-value-in-context/#comment-763 From The Head Of Zeus Jones » Blog Archive » The value in context. | Create A 6-Figure Internet Business Wed, 25 Mar 2009 16:44:45 +0000 http://www.zeusjones.com/blog/?p=949#comment-763 [...] Read more here: From The Head Of Zeus Jones » Blog Archive » The value in context. [...] [...] Read more here: From The Head Of Zeus Jones » Blog Archive » The value in context. [...]

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