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	<title>Comments on: The return of context and measurement.</title>
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	<link>http://www.zeusjones.com/blog/2009/the-return-of-context-and-measurement/</link>
	<description>Using marketing to do things for people: Marketing As A Service.</description>
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		<title>By: Dennis Demori</title>
		<link>http://www.zeusjones.com/blog/2009/the-return-of-context-and-measurement/comment-page-1/#comment-18752</link>
		<dc:creator>Dennis Demori</dc:creator>
		<pubDate>Tue, 31 Mar 2009 17:11:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1036#comment-18752</guid>
		<description>Hey Adrian, 

Great series of posts on context. Made me think about $2 bills: A $2 bill has the same monetary value as two $1 bills, but people will look at you funny when you hand them a $2 bill. 

Or how about the psychological effect of having five 20&#039;s in your pocket instead of having 100 singles? 

I don&#039;t really have a point here - just an observation.

BTW - I wanted to say thanks for linking to my blog. I just realized it today and I appreciate it.</description>
		<content:encoded><![CDATA[<p>Hey Adrian, </p>
<p>Great series of posts on context. Made me think about $2 bills: A $2 bill has the same monetary value as two $1 bills, but people will look at you funny when you hand them a $2 bill. </p>
<p>Or how about the psychological effect of having five 20&#8217;s in your pocket instead of having 100 singles? </p>
<p>I don&#8217;t really have a point here &#8211; just an observation.</p>
<p>BTW &#8211; I wanted to say thanks for linking to my blog. I just realized it today and I appreciate it.</p>
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		<title>By: adrian</title>
		<link>http://www.zeusjones.com/blog/2009/the-return-of-context-and-measurement/comment-page-1/#comment-18696</link>
		<dc:creator>adrian</dc:creator>
		<pubDate>Mon, 30 Mar 2009 21:33:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1036#comment-18696</guid>
		<description>@Charles, thanks for the link - yes very convergent. Had never heard of Goodhart&#039;s law but I think it&#039;s pretty accurate. Brilliantly conceived too.</description>
		<content:encoded><![CDATA[<p>@Charles, thanks for the link &#8211; yes very convergent. Had never heard of Goodhart&#8217;s law but I think it&#8217;s pretty accurate. Brilliantly conceived too.</p>
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		<title>By: Charles</title>
		<link>http://www.zeusjones.com/blog/2009/the-return-of-context-and-measurement/comment-page-1/#comment-18694</link>
		<dc:creator>Charles</dc:creator>
		<pubDate>Mon, 30 Mar 2009 21:20:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1036#comment-18694</guid>
		<description>It&#039;s amazing to see you and Rory separately converging almost on this.

http://tinyurl.com/c394cm

Goodharts law sticks out a bit :)</description>
		<content:encoded><![CDATA[<p>It&#8217;s amazing to see you and Rory separately converging almost on this.</p>
<p><a href="http://tinyurl.com/c394cm" rel="nofollow">http://tinyurl.com/c394cm</a></p>
<p>Goodharts law sticks out a bit <img src='http://www.zeusjones.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Julie K</title>
		<link>http://www.zeusjones.com/blog/2009/the-return-of-context-and-measurement/comment-page-1/#comment-18691</link>
		<dc:creator>Julie K</dc:creator>
		<pubDate>Mon, 30 Mar 2009 20:52:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1036#comment-18691</guid>
		<description>Got into an airport chat yesterday about the book Predictably Irrational and how it boiled down to context for me. Of course, this was right after I bought a $4 water and felt ok about it....</description>
		<content:encoded><![CDATA[<p>Got into an airport chat yesterday about the book Predictably Irrational and how it boiled down to context for me. Of course, this was right after I bought a $4 water and felt ok about it&#8230;.</p>
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