SXSW Panel: operations as marketing.
Jim Cuene recently asked me what I thought the advertising campaign of the future would be. While I didn’t use the term, I said that it would be some version of operations as marketing.
If you’re a regular follower of this blog you’ll know that operations as marketing is one of our favourite ideas (this post on it from a while back that was one of the two most popular posts we’ve ever done). Simply put it’s about the idea that the best way to run your business can also be the best way to market or advertise your business. That the best role for marketing can be to help to make an internal process, product, expertise, piece of information or asset visible to the public in a way that it also does the job of growing your business.
Operations as marketing describes the ideas that have most captured our imagination over the past couple of years. It also describes how we approach problems ourselves and it describes the vast majority of projects that we’ve done over the past 2-1/2 years. We’ve had to learn how to work differently, with different people, different partners and different technology. And we’ve also been able to figure out some useful ways to get these kinds of projects off the ground.
These are some of the things we’d like to share at SXSW next year in one of our two proposed sessions. Voting on these panels has opened today. So if you’d be interested in hearing about this subject (or even if you’re not) please go vote! You can find the full details of the operations as marketing session and vote here.
Thanks for your support.