Some *good* new projects.
We don’t usually do this but we wanted to let you know about a couple of different projects we’ve been working on that will launch in the next few weeks. We’re especially proud of these because they’re programs that combine commerce with doing good.
First is Cheerios. For the past 8 years they’ve put award-winning children’s books in specially marked boxes of Cheerios during the months of October and November. This year’s books are very cool and if you have a child at home it’s a great way to get some new reading material for free.
As a part of this project, they’re also donating books to First Book – a non profit based in Washington DC that gives new books to kids in need. This is where you can help:
- For every person that becomes a Fan of Cheerios on Facebook (http://facebook.com/cheerios) from now through November 5 they will donate a book to First book. All you need to do is go to their page and click on the become a Fan button to donate.
- Starting November 9, Cheerios will also be running a read-athon on their Facebook page. Reaching the goal of 6 million minutes of reading time with children triggers an additional 250,000 book donation to First Book. In order to participate, all you have to do is visit the page every time you read with your child and click the button that says “I read today.” We’re hoping to get everyone who cares about reading to their kids to sign up and show their support.
The second project we’ve been working on is Box Tops for Education. As you probably know this is a program that has helped to send over 300 million dollars to schools through clipping coupons on the tops of General Mills product boxes. One of the things that most people don’t know is that there’s also another way to donate money and that’s using the Box Tops marketplace at: http://www.boxtops4education.com/earn/marketplace/Default.aspx. We’ve been helping to redesign this and the new version also launches on November 5.
This program lets you shop at a ton of online retailers (including Nordstrom.com, Target.com, Best Buy.com and even Expedia.com) and sends a percentage of your purchase to the school of your choice. This is a great way to do your holiday (or other) shopping and donate money to your kid’s school at the same time.
- If you aren’t signed up for Box Tops, you’ll need to sign up at the site. Once you’ve created your account and selected your school, any purchases you make through Box Tops Marketplace and Reading Room will generate a donation to your school.
We hope you like these programs as much as we do and if you think any of your friends would be interested in participating, feel free to pass this along.
Your friends at Zeus Jones.
