Comments on: Planningness: new marketing tools. http://www.zeusjones.com/blog/2009/planningness-new-marketing-tools/ Fri, 03 Feb 2012 14:29:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: gucci http://www.zeusjones.com/blog/2009/planningness-new-marketing-tools/#comment-1333 gucci Fri, 04 Jun 2010 01:14:00 +0000 http://www.zeusjones.com/blog/?p=1775#comment-1333 Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum! http://www.brfinder.net/ Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum! http://www.brfinder.net/

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]]> By: While in the Cocoon » Blog Archive » Planning-ness Vol. II http://www.zeusjones.com/blog/2009/planningness-new-marketing-tools/#comment-1332 While in the Cocoon » Blog Archive » Planning-ness Vol. II Tue, 20 Apr 2010 08:39:02 +0000 http://www.zeusjones.com/blog/?p=1775#comment-1332 [...] marketing/planning tools to build better brands. The brilliant collective outcome can be found here. “Failure Awards,” “ARG,” “Act Now Think Later,” and [...] [...] marketing/planning tools to build better brands. The brilliant collective outcome can be found here. “Failure Awards,” “ARG,” “Act Now Think Later,” and [...]

]]> By: Planning: The Next Frontier | Thinkerbelle http://www.zeusjones.com/blog/2009/planningness-new-marketing-tools/#comment-1331 Planning: The Next Frontier | Thinkerbelle Tue, 09 Mar 2010 17:22:08 +0000 http://www.zeusjones.com/blog/?p=1775#comment-1331 [...] October, the rally cry began for us to really start to CREATE more and bring more to the process. Adrian Ho and Rob White from Zeus Jones challenged us to think about Modern Brands.  How do we integrate all the [...] [...] October, the rally cry began for us to really start to CREATE more and bring more to the process. Adrian Ho and Rob White from Zeus Jones challenged us to think about Modern Brands.  How do we integrate all the [...]

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]]> By: Anti-awards show « Run, Motherfucker, run http://www.zeusjones.com/blog/2009/planningness-new-marketing-tools/#comment-1330 Anti-awards show « Run, Motherfucker, run Wed, 02 Dec 2009 19:51:15 +0000 http://www.zeusjones.com/blog/?p=1775#comment-1330 [...] Zeus Jones « Quando um burro fala, o outro abaixa [...] [...] Zeus Jones « Quando um burro fala, o outro abaixa [...]

]]> By: Implementing the lessons from Planning-ness at M! http://www.zeusjones.com/blog/2009/planningness-new-marketing-tools/#comment-1329 Implementing the lessons from Planning-ness at M! Tue, 17 Nov 2009 18:59:01 +0000 http://www.zeusjones.com/blog/?p=1775#comment-1329 [...] listening to people talk at us, but we actually did stuff. For example, starting to create the new planner toolkit in quick and dirty fashion. I think I can speak for all in attendance when I say it was a fantastic and inspiring weekend, and [...] [...] listening to people talk at us, but we actually did stuff. For example, starting to create the new planner toolkit in quick and dirty fashion. I think I can speak for all in attendance when I say it was a fantastic and inspiring weekend, and [...]

]]> By: Make it brief | Insight + Ideas http://www.zeusjones.com/blog/2009/planningness-new-marketing-tools/#comment-1328 Make it brief | Insight + Ideas Tue, 17 Nov 2009 10:57:39 +0000 http://www.zeusjones.com/blog/?p=1775#comment-1328 [...] they did at the conference (and the thing that alerted me to it in the first place) was taking a critical look at the tools we use as planners. Two of the things I was most happy to see on the list were propositions and the creative [...] [...] they did at the conference (and the thing that alerted me to it in the first place) was taking a critical look at the tools we use as planners. Two of the things I was most happy to see on the list were propositions and the creative [...]

]]> By: Garry Tan http://www.zeusjones.com/blog/2009/planningness-new-marketing-tools/#comment-1327 Garry Tan Mon, 16 Nov 2009 15:09:56 +0000 http://www.zeusjones.com/blog/?p=1775#comment-1327 Would love to follow up on your commenting issues. Let me know what site you were trying to comment on. Thanks.<br><br><a href="mailto:garry@posterous.com" rel="nofollow">garry@posterous.com</a><br><br>-Garry, cofounder, <a href="http://posterous.com" rel="nofollow">posterous.com</a> Would love to follow up on your commenting issues. Let me know what site you were trying to comment on. Thanks.

garry@posterous.com

-Garry, cofounder, posterous.com

]]> By: Garry Tan http://www.zeusjones.com/blog/2009/planningness-new-marketing-tools/#comment-2814 Garry Tan Mon, 16 Nov 2009 10:09:00 +0000 http://www.zeusjones.com/blog/?p=1775#comment-2814 Would love to follow up on your commenting issues. Let me know what site you were trying to comment on. Thanks. garry@posterous.com -Garry, cofounder, posterous.com Would love to follow up on your commenting issues. Let me know what site you were trying to comment on. Thanks.

garry@posterous.com

-Garry, cofounder, posterous.com

]]> By: Modern Brands by Zeus Jones « neure (h)egitik http://www.zeusjones.com/blog/2009/planningness-new-marketing-tools/#comment-1326 Modern Brands by Zeus Jones « neure (h)egitik Sun, 01 Nov 2009 12:42:04 +0000 http://www.zeusjones.com/blog/?p=1775#comment-1326 [...] Modern Brands by Zeus Jones 1 11 2009 Modern Brands V1 View more documents from Zeus Jones. Zeus Jones agentziakoek pots luzea eta emankorra idatzi duten beraien blogean, From the Head of Zeus Jones. [...] [...] Modern Brands by Zeus Jones 1 11 2009 Modern Brands V1 View more documents from Zeus Jones. Zeus Jones agentziakoek pots luzea eta emankorra idatzi duten beraien blogean, From the Head of Zeus Jones. [...]

]]> By: Planner Reads » Blog Archive » Wanted: Next-gen marketing tools http://www.zeusjones.com/blog/2009/planningness-new-marketing-tools/#comment-1325 Planner Reads » Blog Archive » Wanted: Next-gen marketing tools Wed, 28 Oct 2009 13:40:21 +0000 http://www.zeusjones.com/blog/?p=1775#comment-1325 [...] Zeus Jones and the Planning-ness conference presents an interesting list on obsolete marketing tools. The merits of each is an interesting discussion in itself, but what’s really striking is that many tools listed above are primarily ways to improve efficiency in internal communications rather than improving creativity. But operational efficiency, I would say, is not the biggest challenge for the creative industry today. Creativity is. My money is therefore on relevant tools that boosts creativity and stimulates conversation. To be continued. [...] [...] Zeus Jones and the Planning-ness conference presents an interesting list on obsolete marketing tools. The merits of each is an interesting discussion in itself, but what’s really striking is that many tools listed above are primarily ways to improve efficiency in internal communications rather than improving creativity. But operational efficiency, I would say, is not the biggest challenge for the creative industry today. Creativity is. My money is therefore on relevant tools that boosts creativity and stimulates conversation. To be continued. [...]

]]> By: helge tennø http://www.zeusjones.com/blog/2009/planningness-new-marketing-tools/#comment-1324 helge tennø Mon, 26 Oct 2009 16:09:20 +0000 http://www.zeusjones.com/blog/?p=1775#comment-1324 Some really interesting stuff here Adrian, a good summary.<br><br>Even if I did not have the opportunity to go to Planningnes myself, I wanted to ad a thought to the flow of information. So, in the spirit of one of your previous posts I decided to publish one of our own models on my blog a few weeks back. It might be valuable in the context of this post?<br><br>A short description:<br>"The main idea is to break down the scenario into activities, and then break these activities into actions and these actions down into operations. This gives a wonderfully detailed view of the scenario as it plays out and gives us the ability to identify the opportunity for digital services"<br><br>Nish gave this comment to the model:<br>"This definitely helps open a more constructive discussion and an opportunity to dig deeper into the different scenarios to find better insights. If this was used prior to creative brief development I can only imagine how much stronger the briefs could be."<br><br>link:<br><a href="http://www.180360720.no/index.php/archive/a-tool-for-new-marketing/" rel="nofollow">http://www.180360720.no/index.php/archive/a-too...</a><br><br>Hope this is interesting :o)<br><br>Best<br>Helge Some really interesting stuff here Adrian, a good summary.

Even if I did not have the opportunity to go to Planningnes myself, I wanted to ad a thought to the flow of information. So, in the spirit of one of your previous posts I decided to publish one of our own models on my blog a few weeks back. It might be valuable in the context of this post?

A short description:
“The main idea is to break down the scenario into activities, and then break these activities into actions and these actions down into operations. This gives a wonderfully detailed view of the scenario as it plays out and gives us the ability to identify the opportunity for digital services”

Nish gave this comment to the model:
“This definitely helps open a more constructive discussion and an opportunity to dig deeper into the different scenarios to find better insights. If this was used prior to creative brief development I can only imagine how much stronger the briefs could be.”

link:
http://www.180360720.no/index.php/archive/a-too…

Hope this is interesting :o)

Best
Helge

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