From The Head Of Zeus Jones

We asked respected people from fields such as product design, film making, game design and politics to help teach some of us what they know. And to help this feel even less like one advertising person lecturing to another, we’ve organized the sessions into workshops, not speeches.  Each session (link to list of speakers/sessions) will consist of:

-     30-45 minutes of teaching

-     45 minutes to 1 hour of you putting that into practice

-     20-30 minutes of evaluation and discussion

This is a list of sessions currently planned.  More information, and a full guide will be published shortly.

• How to run a political/grassrots campaign
• How to build culture into an organization
• How to save the world
• How to design a good game
• How to start a conversation
• How to design a good product
• How to build a successful application
• How to map behavior change
• How to help a company survive the recession
• What connection planning means in 2009
• How to best use a medium / fit a brand with the right opportunity
• How to do stand up comedy
• How to design digital experiences
  
• How to tell a good story
• How to use semiotics
• How to make a good documentary
• How to operationalize marketing

The theme is Unplanning the Planning conference. It’s a place to learn by doing rather than by being talked at and I’m really looking forward to it. I’m especially proud that this was done by members of the planning community for the planning community.

Rob and I are doing a session on operations as marketing which I’ll talk more about in another post. I hope to see a lot of you there. Tickets and more information can be found at planningness.com.