Comments on: New marketing strategies: the tripod (updated!) http://www.zeusjones.com/blog/2009/new-marketing-strategies-the-tripod/ Fri, 03 Feb 2012 14:29:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: gucci http://www.zeusjones.com/blog/2009/new-marketing-strategies-the-tripod/#comment-808 gucci Fri, 04 Jun 2010 01:27:00 +0000 http://www.zeusjones.com/blog/?p=1091#comment-808 Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum! http://www.brfinder.net/ Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum! http://www.brfinder.net/

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]]> By: Swatch Watches – History on the Making | men's watches http://www.zeusjones.com/blog/2009/new-marketing-strategies-the-tripod/#comment-807 Swatch Watches – History on the Making | men's watches Sun, 12 Apr 2009 04:56:30 +0000 http://www.zeusjones.com/blog/?p=1091#comment-807 [...] New&#32&#109&#97rketing strategies: the tripod. | From The Head Of&#32&#90&#101us Jones [...] [...] New&#32&#109&#97rketing strategies: the tripod. | From The Head Of&#32&#90&#101us Jones [...]

]]> By: adrian http://www.zeusjones.com/blog/2009/new-marketing-strategies-the-tripod/#comment-806 adrian Mon, 06 Apr 2009 14:01:53 +0000 http://www.zeusjones.com/blog/?p=1091#comment-806 @Niko, thanks for your email, you are absolutely correct. My tripod strategy is the transformation of a transactional relationship through adding a 3rd party to create a two-sided market. Thanks for persevering and correcting my ignorance! @Niko, thanks for your email, you are absolutely correct. My tripod strategy is the transformation of a transactional relationship through adding a 3rd party to create a two-sided market. Thanks for persevering and correcting my ignorance!

]]> By: adrian http://www.zeusjones.com/blog/2009/new-marketing-strategies-the-tripod/#comment-805 adrian Sat, 04 Apr 2009 19:31:24 +0000 http://www.zeusjones.com/blog/?p=1091#comment-805 @Matt, the idea of partnerships isn't new but I think the idea of using a partnership to transform a transactional relationship between two parties into a new kind of relationship between three or more parties is definitely new marketing thinking. Also, while I applaud your optimism, I think the reason marketing is held in the same esteem as used car sales is evidence that there have been many losers in marketing of the past. @Matt, the idea of partnerships isn’t new but I think the idea of using a partnership to transform a transactional relationship between two parties into a new kind of relationship between three or more parties is definitely new marketing thinking. Also, while I applaud your optimism, I think the reason marketing is held in the same esteem as used car sales is evidence that there have been many losers in marketing of the past.

]]> By: Matt Daniels http://www.zeusjones.com/blog/2009/new-marketing-strategies-the-tripod/#comment-804 Matt Daniels Sat, 04 Apr 2009 00:45:51 +0000 http://www.zeusjones.com/blog/?p=1091#comment-804 The Tripod--sounds a hell of a lot better than lame consulting terms like "brand equity analysis." Great idea to start the chess-move naming idea. I'm not quite seeing the the fancy name, however, in the zip-car analysis--sounds like a basic partnership or new revenue stream from exploiting your customer relationships. And I'd like to thing that there's no win-lose in marketing...at least in the right kind of marketing. The Tripod–sounds a hell of a lot better than lame consulting terms like “brand equity analysis.” Great idea to start the chess-move naming idea.

I’m not quite seeing the the fancy name, however, in the zip-car analysis–sounds like a basic partnership or new revenue stream from exploiting your customer relationships.

And I’d like to thing that there’s no win-lose in marketing…at least in the right kind of marketing.

]]> By: adrian http://www.zeusjones.com/blog/2009/new-marketing-strategies-the-tripod/#comment-803 adrian Fri, 03 Apr 2009 22:21:03 +0000 http://www.zeusjones.com/blog/?p=1091#comment-803 @niko, I think this is different. Two sided markets are about creating a barter-like relationship but still between two parties. This is about introducing a 3rd party into the situation. But maybe I'm missing something. @niko, I think this is different. Two sided markets are about creating a barter-like relationship but still between two parties. This is about introducing a 3rd party into the situation. But maybe I’m missing something.

]]> By: niko http://www.zeusjones.com/blog/2009/new-marketing-strategies-the-tripod/#comment-802 niko Fri, 03 Apr 2009 22:15:42 +0000 http://www.zeusjones.com/blog/?p=1091#comment-802 a bit like creating two (multi) sided markets? http://en.wikipedia.org/wiki/Two-sided_market or am i missing something? a bit like creating two (multi) sided markets?

http://en.wikipedia.org/wiki/Two-sided_market

or am i missing something?

]]> By: Eric Neely http://www.zeusjones.com/blog/2009/new-marketing-strategies-the-tripod/#comment-801 Eric Neely Fri, 03 Apr 2009 21:55:21 +0000 http://www.zeusjones.com/blog/?p=1091#comment-801 In a way, this idea has parallels to usemore... Interesting. In a way, this idea has parallels to usemore… Interesting.

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