Comments on: Ideas of scale versus ideas of disruption. http://www.zeusjones.com/blog/2009/ideas-of-scale-versus-ideas-of-disruption/ Fri, 03 Feb 2012 14:29:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Kobe Bryant Shoes http://www.zeusjones.com/blog/2009/ideas-of-scale-versus-ideas-of-disruption/#comment-1088 Kobe Bryant Shoes Fri, 04 Jun 2010 01:04:00 +0000 http://www.zeusjones.com/blog/?p=1346#comment-1088 Here elaborates the matter not only extensively but also detailly .I support the write's unique point.It is useful and benefit to your daily life.You can go those Wisdominthemind.com <a href="http://www.elegance-is-edgy-dress.com" rel="nofollow">Elegance-is-Edgy-Dress.com </a> sits to know more relate things.They are strongly recommended by friends.Personally Here elaborates the matter not only extensively but also detailly .I support the write’s

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]]> By: Chris http://www.zeusjones.com/blog/2009/ideas-of-scale-versus-ideas-of-disruption/#comment-1087 Chris Sat, 20 Jun 2009 00:17:20 +0000 http://www.zeusjones.com/blog/?p=1346#comment-1087 We have recently seen an increase in companies that are looking to increase the scale of their footprint by marketing to foreign markets. Just by offering their products and services over the internet, in the language of the new market, they have seen a quick jump in sales. Our website translation services have been growing for the last 12 months. We have recently seen an increase in companies that are looking to increase the scale of their footprint by marketing to foreign markets. Just by offering their products and services over the internet, in the language of the new market, they have seen a quick jump in sales. Our website translation services have been growing for the last 12 months.

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]]> By: Lab coats http://www.zeusjones.com/blog/2009/ideas-of-scale-versus-ideas-of-disruption/#comment-1085 Lab coats Mon, 08 Jun 2009 13:59:36 +0000 http://www.zeusjones.com/blog/?p=1346#comment-1085 Microsoft and Apple are archtypes, but Gap in the day had some of the same power of pure explorer brands. Gap sold you beautiful elements like jeans and tee shirts, which you then could customize in cool ways with your stuff---a suit jacket or a scarf. You could become like one of the "persons of distinction" as they called their celebrity campaign. Microsoft and Apple are archtypes, but Gap in the day had some of the same power of pure explorer brands. Gap sold you beautiful elements like jeans and tee shirts, which you then could customize in cool ways with your stuff—a suit jacket or a scarf. You could become like one of the “persons of distinction” as they called their celebrity campaign.

]]> By: Lab coats http://www.zeusjones.com/blog/2009/ideas-of-scale-versus-ideas-of-disruption/#comment-2653 Lab coats Mon, 08 Jun 2009 08:59:00 +0000 http://www.zeusjones.com/blog/?p=1346#comment-2653 Microsoft and Apple are archtypes, but Gap in the day had some of the same power of pure explorer brands. Gap sold you beautiful elements like jeans and tee shirts, which you then could customize in cool ways with your stuff---a suit jacket or a scarf. You could become like one of the "persons of distinction" as they called their celebrity campaign. Microsoft and Apple are archtypes, but Gap in the day had some of the same power of pure explorer brands. Gap sold you beautiful elements like jeans and tee shirts, which you then could customize in cool ways with your stuff—a suit jacket or a scarf. You could become like one of the “persons of distinction” as they called their celebrity campaign.

]]> By: Lachlan http://www.zeusjones.com/blog/2009/ideas-of-scale-versus-ideas-of-disruption/#comment-1084 Lachlan Tue, 02 Jun 2009 00:26:37 +0000 http://www.zeusjones.com/blog/?p=1346#comment-1084 ... reminds me of a funny critique of 'disruption' (tbwa) and much of HHCL's use of semiotics in the 1990's both of whom used an interesting form of one-size-fits-all strategy, which was to say you find the category codes and then break them all. No matter who you are, or your situation.<br><br>I've always agreed that for some brands the right thing is to nail the codes better and more appealingly than anyone else, not to ignore or break them.<br><br>Could even argue that some big salient, old-school brand films like Sony Balls, pretty much do exactly that... Colour, like no other, wasnt new news, just a mass message greatly out-executed vs competition. … reminds me of a funny critique of 'disruption' (tbwa) and much of HHCL's use of semiotics in the 1990's both of whom used an interesting form of one-size-fits-all strategy, which was to say you find the category codes and then break them all. No matter who you are, or your situation.

I've always agreed that for some brands the right thing is to nail the codes better and more appealingly than anyone else, not to ignore or break them.

Could even argue that some big salient, old-school brand films like Sony Balls, pretty much do exactly that… Colour, like no other, wasnt new news, just a mass message greatly out-executed vs competition.

]]> By: Lachlan http://www.zeusjones.com/blog/2009/ideas-of-scale-versus-ideas-of-disruption/#comment-1083 Lachlan Tue, 02 Jun 2009 00:11:59 +0000 http://www.zeusjones.com/blog/?p=1346#comment-1083 I think you just rediscovered Leo Burnet / JWT / DDB et al. circa 1950-2000 ;0) I think you just rediscovered Leo Burnet / JWT / DDB et al. circa 1950-2000 ;0)

]]> By: Lachlan http://www.zeusjones.com/blog/2009/ideas-of-scale-versus-ideas-of-disruption/#comment-2643 Lachlan Mon, 01 Jun 2009 19:26:00 +0000 http://www.zeusjones.com/blog/?p=1346#comment-2643 ... reminds me of a funny critique of 'disruption' (tbwa) and much of HHCL's use of semiotics in the 1990's both of whom used an interesting form of one-size-fits-all strategy, which was to say you find the category codes and then break them all. No matter who you are, or your situation. I've always agreed that for some brands the right thing is to nail the codes better and more appealingly than anyone else, not to ignore or break them. Could even argue that some big salient, old-school brand films like Sony Balls, pretty much do exactly that... Colour, like no other, wasnt new news, just a mass message greatly out-executed vs competition. … reminds me of a funny critique of ‘disruption’ (tbwa) and much of HHCL’s use of semiotics in the 1990′s both of whom used an interesting form of one-size-fits-all strategy, which was to say you find the category codes and then break them all. No matter who you are, or your situation.

I’ve always agreed that for some brands the right thing is to nail the codes better and more appealingly than anyone else, not to ignore or break them.

Could even argue that some big salient, old-school brand films like Sony Balls, pretty much do exactly that… Colour, like no other, wasnt new news, just a mass message greatly out-executed vs competition.

]]> By: Lachlan http://www.zeusjones.com/blog/2009/ideas-of-scale-versus-ideas-of-disruption/#comment-2642 Lachlan Mon, 01 Jun 2009 19:11:00 +0000 http://www.zeusjones.com/blog/?p=1346#comment-2642 I think you just rediscovered Leo Burnet / JWT / DDB et al. circa 1950-2000 ;0) I think you just rediscovered Leo Burnet / JWT / DDB et al. circa 1950-2000 ;0)

]]> By: lisha http://www.zeusjones.com/blog/2009/ideas-of-scale-versus-ideas-of-disruption/#comment-1082 lisha Mon, 01 Jun 2009 17:48:28 +0000 http://www.zeusjones.com/blog/?p=1346#comment-1082 yea yea

]]> By: Kortbloggat/digitalpr.se-31 May 2009 — Niclas Strandh digitalPR, creative planning och sociala mediestrategier http://www.zeusjones.com/blog/2009/ideas-of-scale-versus-ideas-of-disruption/#comment-1081 Kortbloggat/digitalpr.se-31 May 2009 — Niclas Strandh digitalPR, creative planning och sociala mediestrategier Sun, 31 May 2009 20:01:38 +0000 http://www.zeusjones.com/blog/?p=1346#comment-1081 [...] Ideas of scale versus ideas of disruption. | From The Head Of Zeus Jones [...] [...] Ideas of scale versus ideas of disruption. | From The Head Of Zeus Jones [...]

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]]> By: Sohan http://www.zeusjones.com/blog/2009/ideas-of-scale-versus-ideas-of-disruption/#comment-1079 Sohan Sat, 30 May 2009 14:13:36 +0000 http://www.zeusjones.com/blog/?p=1346#comment-1079 <a href= "http://www.downloadpapa.com" rel="nofollow"> Free Software Download </a><br><br><a href= "http://www.softhello.com" rel="nofollow"> Free Software Download </a><br><br><a href= "http://www.itbayltd.com" rel="nofollow"> Web development SEO Email Marketing </a><br><br><a href= "http://www.itbaymarketing.com" rel="nofollow"> Web development SEO Email Marketing Virtual Assistant </a><br><br><a href= "http://www.emailmarketingworld.net" rel="nofollow"> Email Marketing </a><br><br><a href= "http://www.emailsender.in" rel="nofollow"> Email Marketing </a> Free Software Download

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]]> By: Mike Schmidt http://www.zeusjones.com/blog/2009/ideas-of-scale-versus-ideas-of-disruption/#comment-1078 Mike Schmidt Sat, 30 May 2009 02:49:48 +0000 http://www.zeusjones.com/blog/?p=1346#comment-1078 That's probably true, although the wave/wavelet/blip terminology at least might take some getting used to. Maybe that's why they announced it all now, so we'll be used to it once it becomes available. That's probably true, although the wave/wavelet/blip terminology at least might take some getting used to. Maybe that's why they announced it all now, so we'll be used to it once it becomes available.

]]> By: adrianho http://www.zeusjones.com/blog/2009/ideas-of-scale-versus-ideas-of-disruption/#comment-1077 adrianho Sat, 30 May 2009 01:57:34 +0000 http://www.zeusjones.com/blog/?p=1346#comment-1077 Yes will be very interesting to see what happens, I know I want it NOW. However, the interesting question to ask is whether this is really a disruption or an evolution of a number of different things we have already. It's not completely new, but the idea of doing it all in one place is. I think Google isn't really an innovator in the classic sense, they're much more about making new stuff useful to everyone.<br><br><a href="http://www.zeusjones.com/blog/2009/diffusion-confusion/" rel="nofollow">http://www.zeusjones.com/blog/2009/diffusion-co...</a> Yes will be very interesting to see what happens, I know I want it NOW. However, the interesting question to ask is whether this is really a disruption or an evolution of a number of different things we have already. It's not completely new, but the idea of doing it all in one place is. I think Google isn't really an innovator in the classic sense, they're much more about making new stuff useful to everyone.

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