Hotels have always used the notion of a “connected experience” — i.e., their concierges — as a way to turn service delivery into a marketing activity.

Sprint's eponymous “Dime A Minute” promotion is often forgotten, but it was groundbreaking in that it simplified what was then a crazy quilt of tariffs – a call from Santa Monica to downtown Los Angeles would cost more than a long distance call to Denver – and turned billing into a source of marketing advantage.

Hmmm…and looking at your sourcing example, I've heard that in a few years consumers may care more about the carbon footprint – or its equivalent – in a few years, as it relates to how the things they buy get created, and whether they want to co-invest in a supply chain that is divergent with their world view.

http://www.wachoviabank.com. You will have an expert helping you to fix your problems and you don’t have to go out of

your home to get the service. What you need to do is to choose a button between the two “call us today” and “we’ll call you”. Don’t you think this service shows the

attentiveness and consideration of the Wachovia? It’s really good in my opinion.

here in brazil we had an example with Volvo. they had a worldwide recall with the C30 model and only one (in the whole country!) of its samples had an specific problem, but still they managed to do the same standard recall procedure and announced it in all medias (tv, magazines, etc.).

I think this example fits on the repair category.

hope this helps!

There's a lot of examples on sourcing within the food category, about being more transparent about origins of ingredients

Restaurant in LA, growing food on top of the roof:
http://www.treehugger.com/files/2009/04/green-r...
Restaurant in Amsterdam, growing food inside the restaurant (which is a greenhouse):
http://strathmoreliving.blogspot.com/2009/01/re...

Another to add to the list: you employee touch-points smiling. Nothing improves a customer experience than a friendly smile