Hotels have always used the notion of a “connected experience” — i.e., their concierges — as a way to turn service delivery into a marketing activity.

Sprint's eponymous “Dime A Minute” promotion is often forgotten, but it was groundbreaking in that it simplified what was then a crazy quilt of tariffs – a call from Santa Monica to downtown Los Angeles would cost more than a long distance call to Denver – and turned billing into a source of marketing advantage.

Hmmm…and looking at your sourcing example, I've heard that in a few years consumers may care more about the carbon footprint – or its equivalent – in a few years, as it relates to how the things they buy get created, and whether they want to co-invest in a supply chain that is divergent with their world view.

Hotels have always used the notion of a “connected experience” — i.e., their concierges — as a way to turn service delivery into a marketing activity.

Sprint’s eponymous “Dime A Minute” promotion is often forgotten, but it was groundbreaking in that it simplified what was then a crazy quilt of tariffs – a call from Santa Monica to downtown Los Angeles would cost more than a long distance call to Denver – and turned billing into a source of marketing advantage.

Hmmm…and looking at your sourcing example, I’ve heard that in a few years consumers may care more about the carbon footprint – or its equivalent – in a few years, as it relates to how the things they buy get created, and whether they want to co-invest in a supply chain that is divergent with their world view.