Final presentation for Launch Memphis/Southern Growth Studio Event.
Here are the final slides from the talk I gave in Memphis. As you can see, I incorporated many of the comments and suggestions from the draft post (thanks to all). It seemed to go well and I had some great conversations with a bunch of the local marketers afterwards. I was also very glad to meet CC Chapman. He talked about Passion and his presentation was great. You should go check it out here if you haven’t. Even though we hadn’t planned it, the two talks were very aligned. The crux of both of our talks was that you can’t fake it anymore. If you want people’s business, you have to be about something bigger than just selling a product and you have to prove that you’re about it with everything that you do.
I also really enjoyed visiting Memphis and learning more about the marketing community down there. It was very inspiring to be around so many people who are clearly so committed to their city and who are doing what they can to make it better. It made me think that there are probably similar grass-roots communities in every city in the country. I think groups like these are becoming ever more important and powerful. With institutions in disarray, I think it will be these grass-roots efforts that will create real progress in the next few years.
Thanks again to Southern Growth Studio and Launch Memphis for inviting me. I had a blast.