Comments on: Enabling marketing innovation. http://www.zeusjones.com/blog/2009/enabling-marketing-innovation/ Fri, 03 Feb 2012 14:29:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: servantofchaos http://www.zeusjones.com/blog/2009/enabling-marketing-innovation/#comment-1174 servantofchaos Tue, 11 Aug 2009 05:34:57 +0000 http://www.zeusjones.com/blog/?p=1523#comment-1174 For years, IT have driven corporate innovation. Social media has shown us, as individuals, how creative we can be when we have easy-to-use tools. Now, of course, we want these simple, yet powerful, tools at our fingertips in the office. I can see a few dust-ups on the horizon! For years, IT have driven corporate innovation. Social media has shown us, as individuals, how creative we can be when we have easy-to-use tools. Now, of course, we want these simple, yet powerful, tools at our fingertips in the office. I can see a few dust-ups on the horizon!

]]> By: Anonymous http://www.zeusjones.com/blog/2009/enabling-marketing-innovation/#comment-2712 Anonymous Tue, 11 Aug 2009 00:34:00 +0000 http://www.zeusjones.com/blog/?p=1523#comment-2712 For years, IT have driven corporate innovation. Social media has shown us, as individuals, how creative we can be when we have easy-to-use tools. Now, of course, we want these simple, yet powerful, tools at our fingertips in the office. I can see a few dust-ups on the horizon! For years, IT have driven corporate innovation. Social media has shown us, as individuals, how creative we can be when we have easy-to-use tools. Now, of course, we want these simple, yet powerful, tools at our fingertips in the office. I can see a few dust-ups on the horizon!

]]> By: Helge Tennø http://www.zeusjones.com/blog/2009/enabling-marketing-innovation/#comment-1173 Helge Tennø Sun, 09 Aug 2009 13:49:49 +0000 http://www.zeusjones.com/blog/?p=1523#comment-1173 Good post, this is a problem we are very familiar with. <br><br>We have more than once experienced the following feedback from clients in a presentation:<br><br>"These are god ideas, but it doesn't help us, when IT has shut down the connection [to some social networks or content providers] and refused us the opportunity to talk to or even understand our customers online". <br><br>Or when CMS templates, designed by IT interns with no understanding for either design or communication, suddenly becomes strict brand guidelines.<br><br>In Norway it's gotten to the extent where even the national statistical bureau has confirmed that when it comes to using technology, Norwegian businesses are the most conservative and least innovative of all the Nordic countries. Which is unfortunate when international research confirms that the citizens are the complete opposite - the most innovative. <br><br>What we are seeing and saying is that unnecessary limitations set by IT are forcing businesses to dance at a completely different beat then the people they are trying to connect with and learn from.<br><br>Luckily though a slow shift is underway, with marketers becoming more and more aware of the opportunities they are loosing out on, and an understanding in the companies that digital is a marketing driven domain, not an IT driven one. Good post, this is a problem we are very familiar with.

We have more than once experienced the following feedback from clients in a presentation:

“These are god ideas, but it doesn't help us, when IT has shut down the connection [to some social networks or content providers] and refused us the opportunity to talk to or even understand our customers online”.

Or when CMS templates, designed by IT interns with no understanding for either design or communication, suddenly becomes strict brand guidelines.

In Norway it's gotten to the extent where even the national statistical bureau has confirmed that when it comes to using technology, Norwegian businesses are the most conservative and least innovative of all the Nordic countries. Which is unfortunate when international research confirms that the citizens are the complete opposite – the most innovative.

What we are seeing and saying is that unnecessary limitations set by IT are forcing businesses to dance at a completely different beat then the people they are trying to connect with and learn from.

Luckily though a slow shift is underway, with marketers becoming more and more aware of the opportunities they are loosing out on, and an understanding in the companies that digital is a marketing driven domain, not an IT driven one.

]]> By: Helge Tennø http://www.zeusjones.com/blog/2009/enabling-marketing-innovation/#comment-2711 Helge Tennø Sun, 09 Aug 2009 08:49:00 +0000 http://www.zeusjones.com/blog/?p=1523#comment-2711 Good post, this is a problem we are very familiar with. We have more than once experienced the following feedback from clients in a presentation: "These are god ideas, but it doesn't help us, when IT has shut down the connection [to some social networks or content providers] and refused us the opportunity to talk to or even understand our customers online". Or when CMS templates, designed by IT interns with no understanding for either design or communication, suddenly becomes strict brand guidelines. In Norway it's gotten to the extent where even the national statistical bureau has confirmed that when it comes to using technology, Norwegian businesses are the most conservative and least innovative of all the Nordic countries. Which is unfortunate when international research confirms that the citizens are the complete opposite - the most innovative. What we are seeing and saying is that unnecessary limitations set by IT are forcing businesses to dance at a completely different beat then the people they are trying to connect with and learn from. Luckily though a slow shift is underway, with marketers becoming more and more aware of the opportunities they are loosing out on, and an understanding in the companies that digital is a marketing driven domain, not an IT driven one. Good post, this is a problem we are very familiar with.

We have more than once experienced the following feedback from clients in a presentation:

“These are god ideas, but it doesn’t help us, when IT has shut down the connection [to some social networks or content providers] and refused us the opportunity to talk to or even understand our customers online”.

Or when CMS templates, designed by IT interns with no understanding for either design or communication, suddenly becomes strict brand guidelines.

In Norway it’s gotten to the extent where even the national statistical bureau has confirmed that when it comes to using technology, Norwegian businesses are the most conservative and least innovative of all the Nordic countries. Which is unfortunate when international research confirms that the citizens are the complete opposite – the most innovative.

What we are seeing and saying is that unnecessary limitations set by IT are forcing businesses to dance at a completely different beat then the people they are trying to connect with and learn from.

Luckily though a slow shift is underway, with marketers becoming more and more aware of the opportunities they are loosing out on, and an understanding in the companies that digital is a marketing driven domain, not an IT driven one.

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