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	<title>Comments on: Are the biggest benefits of social media local?</title>
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	<link>http://www.zeusjones.com/blog/2009/are-the-biggest-benefits-of-social-media-local/</link>
	<description>Using marketing to do things for people: Marketing As A Service.</description>
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		<title>By: calvin</title>
		<link>http://www.zeusjones.com/blog/2009/are-the-biggest-benefits-of-social-media-local/comment-page-1/#comment-19907</link>
		<dc:creator>calvin</dc:creator>
		<pubDate>Thu, 11 Jun 2009 06:45:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1248#comment-19907</guid>
		<description>HI..&lt;br&gt;welcome to our website &lt;a href=&quot;http://www.shoes-base.com&quot; rel=&quot;nofollow&quot;&gt;www.shoes-base.com&lt;/a&gt;&lt;br&gt;We sell all kinds of sport shoes.</description>
		<content:encoded><![CDATA[<p>HI..<br />welcome to our website <a href="http://www.shoes-base.com" rel="nofollow">http://www.shoes-base.com</a><br />We sell all kinds of sport shoes.</p>
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		<title>By: Jeanne</title>
		<link>http://www.zeusjones.com/blog/2009/are-the-biggest-benefits-of-social-media-local/comment-page-1/#comment-19783</link>
		<dc:creator>Jeanne</dc:creator>
		<pubDate>Mon, 25 May 2009 05:22:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1248#comment-19783</guid>
		<description>I have only two words: &quot;taco truck.&quot;</description>
		<content:encoded><![CDATA[<p>I have only two words: &#8220;taco truck.&#8221;</p>
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		<title>By: Subbu</title>
		<link>http://www.zeusjones.com/blog/2009/are-the-biggest-benefits-of-social-media-local/comment-page-1/#comment-19726</link>
		<dc:creator>Subbu</dc:creator>
		<pubDate>Wed, 13 May 2009 14:10:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1248#comment-19726</guid>
		<description>I like what people said &#039;out of sight is not necessarily out of mind&#039;. And it is true. Yes, Social Media has helped me connect with friends beyond my physical proximity and has also helped me know newer people like you all. Thanks.</description>
		<content:encoded><![CDATA[<p>I like what people said &#39;out of sight is not necessarily out of mind&#39;. And it is true. Yes, Social Media has helped me connect with friends beyond my physical proximity and has also helped me know newer people like you all. Thanks.</p>
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		<title>By: adrianho</title>
		<link>http://www.zeusjones.com/blog/2009/are-the-biggest-benefits-of-social-media-local/comment-page-1/#comment-19717</link>
		<dc:creator>adrianho</dc:creator>
		<pubDate>Tue, 12 May 2009 02:05:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1248#comment-19717</guid>
		<description>I am definitely talking local as in geographical not local in the new-age/shared interest type of local. I don&#039;t dispute that the web has brought us closer with people who share our interests but we (those who comment on this blog) are already believers in the power of social media to connect us with people around the world. &lt;br&gt;&lt;br&gt;My question was not really for us, it was for the majority of people who still don&#039;t really engage in social media because they see the benefit of connecting to others (even those who share their interests and values) around the world less interesting than knowing what their neighbors are up to.</description>
		<content:encoded><![CDATA[<p>I am definitely talking local as in geographical not local in the new-age/shared interest type of local. I don&#39;t dispute that the web has brought us closer with people who share our interests but we (those who comment on this blog) are already believers in the power of social media to connect us with people around the world. </p>
<p>My question was not really for us, it was for the majority of people who still don&#39;t really engage in social media because they see the benefit of connecting to others (even those who share their interests and values) around the world less interesting than knowing what their neighbors are up to.</p>
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		<title>By: Paul Saarinen</title>
		<link>http://www.zeusjones.com/blog/2009/are-the-biggest-benefits-of-social-media-local/comment-page-1/#comment-19716</link>
		<dc:creator>Paul Saarinen</dc:creator>
		<pubDate>Mon, 11 May 2009 23:38:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1248#comment-19716</guid>
		<description>I believe we have to explore the new definition of &quot;proximity&quot;.  Look at your friends list in different online networks.  How much is comprised of geographical proximity?   We&#039;re still a ways away from geographical proximity not having such a large impact on our decision making for building and maintaining relationships.  &quot;Out of sight, out of mind&quot; may not apply the same way it did a couple decades ago, but it still plays a large role.  Until we can duplicate the other human senses (touch, smell, taste) over large distances, online relationships will take a back seat to the real thing.</description>
		<content:encoded><![CDATA[<p>I believe we have to explore the new definition of &#8220;proximity&#8221;.  Look at your friends list in different online networks.  How much is comprised of geographical proximity?   We&#39;re still a ways away from geographical proximity not having such a large impact on our decision making for building and maintaining relationships.  &#8220;Out of sight, out of mind&#8221; may not apply the same way it did a couple decades ago, but it still plays a large role.  Until we can duplicate the other human senses (touch, smell, taste) over large distances, online relationships will take a back seat to the real thing.</p>
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		<title>By: Adam</title>
		<link>http://www.zeusjones.com/blog/2009/are-the-biggest-benefits-of-social-media-local/comment-page-1/#comment-19711</link>
		<dc:creator>Adam</dc:creator>
		<pubDate>Mon, 11 May 2009 03:32:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1248#comment-19711</guid>
		<description>Benefit to who? Me, us, them?&lt;br&gt;Local to what? My geography, my task, my time?&lt;br&gt;&lt;br&gt;Social media will get better at helping us shift between different contexts. We&#039;ll still have to do the work of figuring out what context we want to be in.</description>
		<content:encoded><![CDATA[<p>Benefit to who? Me, us, them?<br />Local to what? My geography, my task, my time?</p>
<p>Social media will get better at helping us shift between different contexts. We&#39;ll still have to do the work of figuring out what context we want to be in.</p>
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		<title>By: Olle</title>
		<link>http://www.zeusjones.com/blog/2009/are-the-biggest-benefits-of-social-media-local/comment-page-1/#comment-19706</link>
		<dc:creator>Olle</dc:creator>
		<pubDate>Sat, 09 May 2009 20:08:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1248#comment-19706</guid>
		<description>I think that in that case you/we have to define local. Because my old definition of local is geographical, and based on that I don&#039;t agree with the post. I think if it&#039;s local as in &quot;closer to reality&quot; then yes. And paying attention to things in proximity is only half true. Many people (tribes/WoW etc) are much more &quot;approximate&quot; to that then people in their class. I do think that the &quot;interesting&quot; thing with twitter or whatever service will ware off and value and benefit will be what we care about. Clay Shirky&#039;s &quot;technology only gets socially interesting when it gets technologically boring&quot; comes to mind.</description>
		<content:encoded><![CDATA[<p>I think that in that case you/we have to define local. Because my old definition of local is geographical, and based on that I don&#39;t agree with the post. I think if it&#39;s local as in &#8220;closer to reality&#8221; then yes. And paying attention to things in proximity is only half true. Many people (tribes/WoW etc) are much more &#8220;approximate&#8221; to that then people in their class. I do think that the &#8220;interesting&#8221; thing with twitter or whatever service will ware off and value and benefit will be what we care about. Clay Shirky&#39;s &#8220;technology only gets socially interesting when it gets technologically boring&#8221; comes to mind.</p>
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		<title>By: Subbu</title>
		<link>http://www.zeusjones.com/blog/2009/are-the-biggest-benefits-of-social-media-local/comment-page-1/#comment-19705</link>
		<dc:creator>Subbu</dc:creator>
		<pubDate>Fri, 08 May 2009 11:19:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1248#comment-19705</guid>
		<description>Can this local and the fact it is about people you know mean that it is beyond geographical considerations? For example, I have friends in advertising across the globe. Will &#039;local and friends you know&#039; encompass all of them or only those in India?</description>
		<content:encoded><![CDATA[<p>Can this local and the fact it is about people you know mean that it is beyond geographical considerations? For example, I have friends in advertising across the globe. Will &#39;local and friends you know&#39; encompass all of them or only those in India?</p>
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		<title>By: Local vs Global &#171; Run, Motherfucker, run</title>
		<link>http://www.zeusjones.com/blog/2009/are-the-biggest-benefits-of-social-media-local/comment-page-1/#comment-19676</link>
		<dc:creator>Local vs Global &#171; Run, Motherfucker, run</dc:creator>
		<pubDate>Fri, 01 May 2009 18:57:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1248#comment-19676</guid>
		<description>[...] Zeus Jones.     &#171; [...]</description>
		<content:encoded><![CDATA[<p>[...] Zeus Jones.     &laquo; [...]</p>
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		<title>By: Modo</title>
		<link>http://www.zeusjones.com/blog/2009/are-the-biggest-benefits-of-social-media-local/comment-page-1/#comment-19670</link>
		<dc:creator>Modo</dc:creator>
		<pubDate>Fri, 01 May 2009 09:15:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1248#comment-19670</guid>
		<description>Yes i agree,</description>
		<content:encoded><![CDATA[<p>Yes i agree,</p>
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		<title>By: adrianho</title>
		<link>http://www.zeusjones.com/blog/2009/are-the-biggest-benefits-of-social-media-local/comment-page-1/#comment-19666</link>
		<dc:creator>adrianho</dc:creator>
		<pubDate>Fri, 01 May 2009 02:28:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1248#comment-19666</guid>
		<description>Agree, nothing inherent to social media but definitely something inherent to humans. Probably reptilian. We pay attention to things based on proximity to us because they probably have the ability to impact us more. Also probably why we&#039;re so bad about paying attention to big, global things like warming etc.</description>
		<content:encoded><![CDATA[<p>Agree, nothing inherent to social media but definitely something inherent to humans. Probably reptilian. We pay attention to things based on proximity to us because they probably have the ability to impact us more. Also probably why we&#39;re so bad about paying attention to big, global things like warming etc.</p>
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		<title>By: Stephanie Gerson</title>
		<link>http://www.zeusjones.com/blog/2009/are-the-biggest-benefits-of-social-media-local/comment-page-1/#comment-19665</link>
		<dc:creator>Stephanie Gerson</dc:creator>
		<pubDate>Fri, 01 May 2009 02:19:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1248#comment-19665</guid>
		<description>I don&#039;t necessarily think there&#039;s something inherent to social media that render them more useful for local rather than remote interaction.  so I wouldn&#039;t necessarily say that &quot;the biggest benefits of social media are local&quot; (what are the units of measurement?) - there are certain people we&#039;ll always follow on Twitter regardless of their location, such as our favorite musicians and favorite brands and famous types in general.  instead I&#039;d say that the benefits of using social media to connect locally vs. remotely are different - e.g. time-sensitive information about a deal at your local pizzeria vs. participating in an online community of interest.  (...perhaps this correlates with your distinction between real-time and timeless information?)&lt;br&gt;&lt;br&gt;that said, I was recently thinking that the irony of geotility apps is that they ultimately make us friendlier to the guy at the next table at the pizzeria, as long as he has similar interests or is a friend of a friend of a friend of a friend on Latitude or some other geoapp du jour.  the irony being: we usually think of communication technologies as enabling us to communicate with people across long distances.  but now they&#039;re enabling us to (have an excuse to) be friendly with the folks right under our nose. &lt;br&gt;&lt;br&gt;and because the original intention of communication technologies was to enable communication across long distances, it&#039;s understandable that we explored the remote realm first, and are only now exploring using these same technologies for the local realm.  also understandable that in doing so, we&#039;ll find new and different benefits.  &lt;br&gt;&lt;br&gt;we&#039;re returning to the glory days of local: same season, different year.</description>
		<content:encoded><![CDATA[<p>I don&#39;t necessarily think there&#39;s something inherent to social media that render them more useful for local rather than remote interaction.  so I wouldn&#39;t necessarily say that &#8220;the biggest benefits of social media are local&#8221; (what are the units of measurement?) &#8211; there are certain people we&#39;ll always follow on Twitter regardless of their location, such as our favorite musicians and favorite brands and famous types in general.  instead I&#39;d say that the benefits of using social media to connect locally vs. remotely are different &#8211; e.g. time-sensitive information about a deal at your local pizzeria vs. participating in an online community of interest.  (&#8230;perhaps this correlates with your distinction between real-time and timeless information?)</p>
<p>that said, I was recently thinking that the irony of geotility apps is that they ultimately make us friendlier to the guy at the next table at the pizzeria, as long as he has similar interests or is a friend of a friend of a friend of a friend on Latitude or some other geoapp du jour.  the irony being: we usually think of communication technologies as enabling us to communicate with people across long distances.  but now they&#39;re enabling us to (have an excuse to) be friendly with the folks right under our nose. </p>
<p>and because the original intention of communication technologies was to enable communication across long distances, it&#39;s understandable that we explored the remote realm first, and are only now exploring using these same technologies for the local realm.  also understandable that in doing so, we&#39;ll find new and different benefits.  </p>
<p>we&#39;re returning to the glory days of local: same season, different year.</p>
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		<title>By: MarkBarker</title>
		<link>http://www.zeusjones.com/blog/2009/are-the-biggest-benefits-of-social-media-local/comment-page-1/#comment-19662</link>
		<dc:creator>MarkBarker</dc:creator>
		<pubDate>Fri, 01 May 2009 00:26:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1248#comment-19662</guid>
		<description>The ironic thing is that Google rose to such prominence on its ability to deliver relevant, localized results and pair them with advertising. And in many ways it still does this better than anyone else by integrating Google Maps into search, etc. And on the content side you&#039;ve got big players like NYTimes, etc, creating &quot;city blogs&quot; and upstarts like Outside.In aggregating local info.&lt;br&gt;&lt;br&gt;But I think what&#039;s really different with Twitter is an evolution from static to real-time content that, due to its growing scale and relative simplicity, few others (including Vine) will be able to match.</description>
		<content:encoded><![CDATA[<p>The ironic thing is that Google rose to such prominence on its ability to deliver relevant, localized results and pair them with advertising. And in many ways it still does this better than anyone else by integrating Google Maps into search, etc. And on the content side you&#39;ve got big players like NYTimes, etc, creating &#8220;city blogs&#8221; and upstarts like Outside.In aggregating local info.</p>
<p>But I think what&#39;s really different with Twitter is an evolution from static to real-time content that, due to its growing scale and relative simplicity, few others (including Vine) will be able to match.</p>
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		<title>By: adrianho</title>
		<link>http://www.zeusjones.com/blog/2009/are-the-biggest-benefits-of-social-media-local/comment-page-1/#comment-19661</link>
		<dc:creator>adrianho</dc:creator>
		<pubDate>Thu, 30 Apr 2009 23:54:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1248#comment-19661</guid>
		<description>Yeah that&#039;s exactly what has Google and others so worried about Twitter - there&#039;s lots of places to get big national and international news and info. Local is really a huge hole that Twitter is filling - not sure why their focus isn&#039;t on this more.</description>
		<content:encoded><![CDATA[<p>Yeah that&#39;s exactly what has Google and others so worried about Twitter &#8211; there&#39;s lots of places to get big national and international news and info. Local is really a huge hole that Twitter is filling &#8211; not sure why their focus isn&#39;t on this more.</p>
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		<title>By: MarkBarker</title>
		<link>http://www.zeusjones.com/blog/2009/are-the-biggest-benefits-of-social-media-local/comment-page-1/#comment-19660</link>
		<dc:creator>MarkBarker</dc:creator>
		<pubDate>Thu, 30 Apr 2009 23:39:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeusjones.com/blog/?p=1248#comment-19660</guid>
		<description>Agreed. Was driving by Pease Park in Austin last weekend and was surprised to discover a big outdoor happenin&#039; I had heard nothing about. I searched Twitter for &quot;Pease Park&quot; and immediately discovered tweets from people at the event--Eeyore&#039;s Birthday Party.&lt;br&gt;&lt;br&gt;A Google search for &quot;Pease Park&quot; and &quot;Pease Park events&quot; was of no help at all. I eventually would have found the event by searching local listings, but the real-time search that Twitter makes possible is enormously powerful and nowhere is it more relevant than on the local level.</description>
		<content:encoded><![CDATA[<p>Agreed. Was driving by Pease Park in Austin last weekend and was surprised to discover a big outdoor happenin&#39; I had heard nothing about. I searched Twitter for &#8220;Pease Park&#8221; and immediately discovered tweets from people at the event&#8211;Eeyore&#39;s Birthday Party.</p>
<p>A Google search for &#8220;Pease Park&#8221; and &#8220;Pease Park events&#8221; was of no help at all. I eventually would have found the event by searching local listings, but the real-time search that Twitter makes possible is enormously powerful and nowhere is it more relevant than on the local level.</p>
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