Comments on: Getting people to use your service. http://www.zeusjones.com/blog/2009/1573/ Fri, 03 Feb 2012 14:29:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: bunny_anna http://www.zeusjones.com/blog/2009/1573/#comment-1189 bunny_anna Sun, 16 Aug 2009 21:31:11 +0000 http://www.zeusjones.com/blog/?p=1573#comment-1189 Excellent post, Amex has been a leader in their segment Excellent post, Amex has been a leader in their segment

]]> By: Anonymous http://www.zeusjones.com/blog/2009/1573/#comment-2731 Anonymous Sun, 16 Aug 2009 16:31:00 +0000 http://www.zeusjones.com/blog/?p=1573#comment-2731 Excellent post, Amex has been a leader in their segment Excellent post, Amex has been a leader in their segment

]]> By: Matt Daniels http://www.zeusjones.com/blog/2009/1573/#comment-1188 Matt Daniels Fri, 14 Aug 2009 19:29:29 +0000 http://www.zeusjones.com/blog/?p=1573#comment-1188 Awesome pick-up on the Amex mailing. Actually, I'm rather surprised that the economics work out so that an actual person called you...I'm guessing that you have a gold/platinum card.<br><br>Amex's major goal is something called "share of wallet," in a literal sense. Typically people have 4-5 cards in their wallet, and Amex wants you to use their card the most. You've picked up on an important point--if you're paying $500 annually for a Platinum card, you should be using all of the perks to justify the fee (just like Netflix, to justify their monthly rate). Awesome pick-up on the Amex mailing. Actually, I'm rather surprised that the economics work out so that an actual person called you…I'm guessing that you have a gold/platinum card.

Amex's major goal is something called “share of wallet,” in a literal sense. Typically people have 4-5 cards in their wallet, and Amex wants you to use their card the most. You've picked up on an important point–if you're paying $500 annually for a Platinum card, you should be using all of the perks to justify the fee (just like Netflix, to justify their monthly rate).

]]> By: Matt Daniels http://www.zeusjones.com/blog/2009/1573/#comment-2726 Matt Daniels Fri, 14 Aug 2009 14:29:00 +0000 http://www.zeusjones.com/blog/?p=1573#comment-2726 Awesome pick-up on the Amex mailing. Actually, I'm rather surprised that the economics work out so that an actual person called you...I'm guessing that you have a gold/platinum card. Amex's major goal is something called "share of wallet," in a literal sense. Typically people have 4-5 cards in their wallet, and Amex wants you to use their card the most. You've picked up on an important point--if you're paying $500 annually for a Platinum card, you should be using all of the perks to justify the fee (just like Netflix, to justify their monthly rate). Awesome pick-up on the Amex mailing. Actually, I’m rather surprised that the economics work out so that an actual person called you…I’m guessing that you have a gold/platinum card.

Amex’s major goal is something called “share of wallet,” in a literal sense. Typically people have 4-5 cards in their wallet, and Amex wants you to use their card the most. You’ve picked up on an important point–if you’re paying $500 annually for a Platinum card, you should be using all of the perks to justify the fee (just like Netflix, to justify their monthly rate).

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