http://www.zeusjones.com/blog/2008/the-hidden-truth-of-marketing-as-a-service/ Using marketing to do things for people: Marketing As A Service. Wed, 07 Jan 2009 01:54:13 +0000 http://wordpress.org/?v=2.6 http://www.zeusjones.com/blog/2008/the-hidden-truth-of-marketing-as-a-service/#comment-5722 Interconnectedness | GERMAINE Mon, 15 Dec 2008 08:44:06 +0000 http://www.zeusjones.com/blog/?p=537#comment-5722 [...] I suppose agency is still the word. Brilliant blog too, by the way, with must-reads on topics like Branded Utility, account planning, and the difference between yelling for attention and actually doing something for [...] [...] I suppose agency is still the word. Brilliant blog too, by the way, with must-reads on topics like Branded Utility, account planning, and the difference between yelling for attention and actually doing something for [...]

]]> http://www.zeusjones.com/blog/2008/the-hidden-truth-of-marketing-as-a-service/#comment-5527 Matter box’s physical failings « Curiously Persistent Sat, 13 Dec 2008 16:53:30 +0000 http://www.zeusjones.com/blog/?p=537#comment-5527 [...] It is a great example of both permission marketing (click through to a page where you can get the first 4 chapters of Seth Godin’s classic book) and marketing as a service. [...] [...] It is a great example of both permission marketing (click through to a page where you can get the first 4 chapters of Seth Godin’s classic book) and marketing as a service. [...]

]]> http://www.zeusjones.com/blog/2008/the-hidden-truth-of-marketing-as-a-service/#comment-3855 What’s a Yottatweak? « Don’t tell my mum Fri, 21 Nov 2008 16:13:05 +0000 http://www.zeusjones.com/blog/?p=537#comment-3855 [...] how successful it’s been (Adrian?) but this really feels like it could be a yottatweak; the re-packaging as a “Fashion Feed” of what is essentially just advanced search & RSS. View Poll [...] [...] how successful it’s been (Adrian?) but this really feels like it could be a yottatweak; the re-packaging as a “Fashion Feed” of what is essentially just advanced search & RSS. View Poll [...]

]]> http://www.zeusjones.com/blog/2008/the-hidden-truth-of-marketing-as-a-service/#comment-3479 From The Head Of Zeus Jones » Blog Archive » Into strange waters - yet another benefit of rethinking marketing. Thu, 13 Nov 2008 23:18:37 +0000 http://www.zeusjones.com/blog/?p=537#comment-3479 [...] us the key has been expanding our view of marketing past the creation of brand new campaigns or assets into optimizing existing client assets to [...] [...] us the key has been expanding our view of marketing past the creation of brand new campaigns or assets into optimizing existing client assets to [...]

]]> http://www.zeusjones.com/blog/2008/the-hidden-truth-of-marketing-as-a-service/#comment-1976 From The Head Of Zeus Jones » Blog Archive » Message v. subject: execution v. idea. Tue, 28 Oct 2008 14:31:10 +0000 http://www.zeusjones.com/blog/?p=537#comment-1976 [...] demand for help in improving our clients’ core services and making them more marketable. For applying marketing thinking to operations. Personally I find it’s actually far more rewarding to do this kind of work because [...] [...] demand for help in improving our clients’ core services and making them more marketable. For applying marketing thinking to operations. Personally I find it’s actually far more rewarding to do this kind of work because [...]

]]> http://www.zeusjones.com/blog/2008/the-hidden-truth-of-marketing-as-a-service/#comment-1522 From The Head Of Zeus Jones » Blog Archive » The psychology of human movement. Fri, 24 Oct 2008 15:47:09 +0000 http://www.zeusjones.com/blog/?p=537#comment-1522 [...] are starting to become appropriated by brands. For example Apple now owns the swipe and pinch (sorry Tom) while Microsoft has long owned the “3-finger [...] [...] are starting to become appropriated by brands. For example Apple now owns the swipe and pinch (sorry Tom) while Microsoft has long owned the “3-finger [...]

]]> http://www.zeusjones.com/blog/2008/the-hidden-truth-of-marketing-as-a-service/#comment-691 From The Head Of Zeus Jones » Blog Archive » The aesthetic divide. Wed, 08 Oct 2008 16:59:40 +0000 http://www.zeusjones.com/blog/?p=537#comment-691 [...] got an email from Niko on my post about operations as marketing that pointed me towards this great interview with designers Kenya Hara and Naoto Fukasawa. In [...] [...] got an email from Niko on my post about operations as marketing that pointed me towards this great interview with designers Kenya Hara and Naoto Fukasawa. In [...]

]]> http://www.zeusjones.com/blog/2008/the-hidden-truth-of-marketing-as-a-service/#comment-671 adrian Tue, 07 Oct 2008 13:28:30 +0000 http://www.zeusjones.com/blog/?p=537#comment-671 haha OK Tom, I agree, it's a deal haha OK Tom, I agree, it’s a deal

]]> http://www.zeusjones.com/blog/2008/the-hidden-truth-of-marketing-as-a-service/#comment-670 Tom Tue, 07 Oct 2008 12:48:01 +0000 http://www.zeusjones.com/blog/?p=537#comment-670 Great post... but AAAARGH!... Apple examples/case studies need to be banned and burned. Great post… but AAAARGH!… Apple examples/case studies need to be banned and burned.

]]> http://www.zeusjones.com/blog/2008/the-hidden-truth-of-marketing-as-a-service/#comment-660 Ivan Nunez Mon, 06 Oct 2008 17:07:40 +0000 http://www.zeusjones.com/blog/?p=537#comment-660 Well put Adrian. A reminder that marketing ideas alone do not create a brand. Brands must live up to their promises and functional benefits. Well put Adrian. A reminder that marketing ideas alone do not create a brand. Brands must live up to their promises and functional benefits.

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