Comments on: The hidden truth of marketing as a service.

By: 4 P’s of social marketing | Budding Culture

4 P’s of social marketing | Budding Culture — Tue, 15 Feb 2011 23:38:52 +0000

[...] something worthwhile to people will not be looked at like party crashers. Along these lines, Adrian Ho of Zeus Jones has articulated some great ideas around the notion of [...]

By: The Four Ps of Social Marketing « b u d d i n g c u l t u r e

The Four Ps of Social Marketing « b u d d i n g c u l t u r e — Tue, 21 Jul 2009 16:31:18 +0000

[...] something worthwhile to people will not be looked at like party crashers. Along these lines, Adrian Ho of Zeus Jones has articulated some great ideas around the notion of [...]

By: How operations and marketeers can meet, indeed!! « Fredzimny’s CCCCC Blog

Sat, 02 May 2009 18:01:59 +0000

[...] The hidden truth of marketing as a service. Image via: http://www.flickr.com/photos/loupiote/ A year and a half into… [...]

By: Interconnectedness | GERMAINE

Interconnectedness | GERMAINE — Mon, 15 Dec 2008 08:44:06 +0000

[...] I suppose agency is still the word. Brilliant blog too, by the way, with must-reads on topics like Branded Utility, account planning, and the difference between yelling for attention and actually doing something for [...]

By: Matter box’s physical failings « Curiously Persistent

Matter box’s physical failings « Curiously Persistent — Sat, 13 Dec 2008 16:53:30 +0000

[...] It is a great example of both permission marketing (click through to a page where you can get the first 4 chapters of Seth Godin’s classic book) and marketing as a service. [...]

By: What’s a Yottatweak? « Don’t tell my mum

What’s a Yottatweak? « Don’t tell my mum — Fri, 21 Nov 2008 16:13:05 +0000

[...] how successful it’s been (Adrian?) but this really feels like it could be a yottatweak; the re-packaging as a “Fashion Feed” of what is essentially just advanced search & RSS. View Poll [...]

By: From The Head Of Zeus Jones » Blog Archive » Into strange waters - yet another benefit of rethinking marketing.

Thu, 13 Nov 2008 23:18:37 +0000

[...] us the key has been expanding our view of marketing past the creation of brand new campaigns or assets into optimizing existing client assets to [...]

By: From The Head Of Zeus Jones » Blog Archive » Message v. subject: execution v. idea.

Tue, 28 Oct 2008 14:31:10 +0000

[...] demand for help in improving our clients’ core services and making them more marketable. For applying marketing thinking to operations. Personally I find it’s actually far more rewarding to do this kind of work because [...]

By: From The Head Of Zeus Jones » Blog Archive » The psychology of human movement.

Fri, 24 Oct 2008 15:47:09 +0000

[...] are starting to become appropriated by brands. For example Apple now owns the swipe and pinch (sorry Tom) while Microsoft has long owned the “3-finger [...]

By: From The Head Of Zeus Jones » Blog Archive » The aesthetic divide.

From The Head Of Zeus Jones » Blog Archive » The aesthetic divide. — Wed, 08 Oct 2008 16:59:40 +0000

[...] got an email from Niko on my post about operations as marketing that pointed me towards this great interview with designers Kenya Hara and Naoto Fukasawa. In [...]

By: adrian

adrian — Tue, 07 Oct 2008 13:28:30 +0000

haha OK Tom, I agree, it’s a deal

By: Tom

Tom — Tue, 07 Oct 2008 12:48:01 +0000

Great post… but AAAARGH!… Apple examples/case studies need to be banned and burned.

By: Ivan Nunez

Ivan Nunez — Mon, 06 Oct 2008 17:07:40 +0000

Well put Adrian. A reminder that marketing ideas alone do not create a brand. Brands must live up to their promises and functional benefits.