Comments on: The aesthetic divide. http://www.zeusjones.com/blog/2008/the-aesthetic-divide/ Fri, 03 Feb 2012 14:29:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Ideas of scale versus ideas of disruption. - Marci Ikeler http://www.zeusjones.com/blog/2008/the-aesthetic-divide/#comment-515 Ideas of scale versus ideas of disruption. - Marci Ikeler Thu, 21 May 2009 14:37:58 +0000 http://www.zeusjones.com/blog/?p=560#comment-515 [...] think this is another reason why we agencies need to develop a different aesthetic sense in order for us to become holistic marketing partners rather than just communications providers. I [...] [...] think this is another reason why we agencies need to develop a different aesthetic sense in order for us to become holistic marketing partners rather than just communications providers. I [...]

]]> By: what consumes me, bud caddell » Ideas of scale versus ideas of disruption. http://www.zeusjones.com/blog/2008/the-aesthetic-divide/#comment-514 what consumes me, bud caddell » Ideas of scale versus ideas of disruption. Tue, 19 May 2009 23:40:15 +0000 http://www.zeusjones.com/blog/?p=560#comment-514 [...] think this is another reason why we agencies need to develop a different aesthetic sense in order for us to become holistic marketing partners rather than just communications providers. I [...] [...] think this is another reason why we agencies need to develop a different aesthetic sense in order for us to become holistic marketing partners rather than just communications providers. I [...]

]]> By: I could have done that | GERMAINE http://www.zeusjones.com/blog/2008/the-aesthetic-divide/#comment-513 I could have done that | GERMAINE Tue, 17 Mar 2009 22:13:19 +0000 http://www.zeusjones.com/blog/?p=560#comment-513 [...] me of the distinction the bloggers at Zeus Jones made between advertising and design. I especially like this thought: “Things that are [...] [...] me of the distinction the bloggers at Zeus Jones made between advertising and design. I especially like this thought: “Things that are [...]

]]> By: brianwaka http://www.zeusjones.com/blog/2008/the-aesthetic-divide/#comment-512 brianwaka Tue, 25 Nov 2008 03:32:59 +0000 http://www.zeusjones.com/blog/?p=560#comment-512 The need to be disruptive and "new for new's sake" isn't just ingrained in the advertising world. It's a part of our culture in so many different ways. We are trained as consumers to demand the new, to wait for the next generation product, not just the next incrementally 5% better version. Perhaps the ad men created this behavior and way of thinking, but it is now just who we are as a people. Perhaps this is changing now, however. More and more people are now starting to wise up that we can't be insatiable consumers forever. I'll truly believe it when my carbon cop friends realize that easing up on hyper-consumpution and living "green" means buying the used '93 Honda Civic, not the 2009 Smart Car. The need to be disruptive and “new for new’s sake” isn’t just ingrained in the advertising world. It’s a part of our culture in so many different ways. We are trained as consumers to demand the new, to wait for the next generation product, not just the next incrementally 5% better version. Perhaps the ad men created this behavior and way of thinking, but it is now just who we are as a people.

Perhaps this is changing now, however. More and more people are now starting to wise up that we can’t be insatiable consumers forever. I’ll truly believe it when my carbon cop friends realize that easing up on hyper-consumpution and living “green” means buying the used ’93 Honda Civic, not the 2009 Smart Car.

]]> By: links for 2008-10-12 « zero influence link blog http://www.zeusjones.com/blog/2008/the-aesthetic-divide/#comment-511 links for 2008-10-12 « zero influence link blog Sun, 12 Oct 2008 20:00:53 +0000 http://www.zeusjones.com/blog/?p=560#comment-511 [...] From The Head Of Zeus Jones » Blog Archive » The aesthetic divide. Things that are designed to help you do something can be beautiful and elegant but shouldn’t necessarily call attention to themselves, otherwise that interferes with their real purpose. (tags: design aesthetics service advertising unproduct) [...] [...] From The Head Of Zeus Jones » Blog Archive » The aesthetic divide. Things that are designed to help you do something can be beautiful and elegant but shouldn’t necessarily call attention to themselves, otherwise that interferes with their real purpose. (tags: design aesthetics service advertising unproduct) [...]

]]> By: Adrian Ho http://www.zeusjones.com/blog/2008/the-aesthetic-divide/#comment-510 Adrian Ho Thu, 09 Oct 2008 14:08:36 +0000 http://www.zeusjones.com/blog/?p=560#comment-510 I think you're right, there's definitely links to web 2.0 in this type of thinking - or at least the best of web 2.0. However, because web 2.0 business models are based on advertising many of them are still torn between allowing you to do a task and drawing attention to themselves. I think you’re right, there’s definitely links to web 2.0 in this type of thinking – or at least the best of web 2.0. However, because web 2.0 business models are based on advertising many of them are still torn between allowing you to do a task and drawing attention to themselves.

]]> By: o.s http://www.zeusjones.com/blog/2008/the-aesthetic-divide/#comment-509 o.s Thu, 09 Oct 2008 10:13:57 +0000 http://www.zeusjones.com/blog/?p=560#comment-509 This, to me, is web 2.0. But I don't want to call it web 2.0 because it's not only about the web - and web 2.0 is about frame of mind, handling old truths (economic models, distribution models and rights models - Hulu for example) etc, and not much about technology. Anything can be done with the technologies - thinking it up, the idea, is the web 2.0. I think new ways of thinking, that might have begun online with open source, APIs, social networks and likemind mentality - is spilling off into the flesh world (or maybe this is not even a question of). A big part of web 2.0 is, of course, meshing, open source and building from what is already there (Youtube distibution and upload function, unbranded, via API for example). This means ideas are produced faster and better. The article seem to apply that on the "un-digital" world as well. Sounds right. Feels like there's a loose connection to unproduct/unbrand too, doesn't it? This, to me, is web 2.0. But I don’t want to call it web 2.0 because it’s not only about the web – and web 2.0 is about frame of mind, handling old truths (economic models, distribution models and rights models – Hulu for example) etc, and not much about technology. Anything can be done with the technologies – thinking it up, the idea, is the web 2.0. I think new ways of thinking, that might have begun online with open source, APIs, social networks and likemind mentality – is spilling off into the flesh world (or maybe this is not even a question of).

A big part of web 2.0 is, of course, meshing, open source and building from what is already there (Youtube distibution and upload function, unbranded, via API for example). This means ideas are produced faster and better. The article seem to apply that on the “un-digital” world as well. Sounds right. Feels like there’s a loose connection to unproduct/unbrand too, doesn’t it?

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