Comments on: Separating presentation from presenter.

By: What’s happening at Telegraph TV « scot devine

What’s happening at Telegraph TV « scot devine — Fri, 05 Dec 2008 09:13:22 +0000

[...] views arepure Daily Mail, but the set-up works bloody well. Some people are simply meant to present, but you couldn’t ask Heffer to present the [...]

By: Mike Brown

Mike Brown — Fri, 28 Nov 2008 20:22:48 +0000

Anil’s performance is engaging and makes you want more (even if the content is full of non sequitors). For presenters and audiences, it doesn’t get much better than that.

A performance such as his requires a comfort in thinking on your feet and the ability to be funny while improvising. From seeing a lot of presenters over the past few years, those skills are, unfortunately, in short supply. There’s magic in achieving the balance between authentically understanding the material and being able to deliver it in a compelling fashion.

For people who don’t have Anil’s innate skills, here are some ideas for what they can do to improve: http://brainzooming.blogspot.com/2008/02/presentation-advice-for-bad-presenters.html

Mike Brown
http://brainzooming.blogspot.com

By: David Esrati

David Esrati — Tue, 18 Nov 2008 01:26:42 +0000

Long ago when I was teaching the capstone portfolio course at the University of Dayton- I spent a good bit of time trying to teach graphic design students how to present.
How can you convince a client that you have a great, game changing concept if you can’t present it properly?
Yes, the work should speak for itself- but, there are still questions to answer, research to back up your points, and instilling confidence in your work.
Public speaking is hard for many people- practice makes it better. Many of the best public speakers I know- work with speaking coaches, constantly revising, retraining themselves- to turn into powerhouses.
And- face it- in advertising- one of the reasons we have account executives (bag men- in the terms of old) is because so many creatives have a hard time selling their own work.
I gotta admit tho- I’m with you on Anil- he rocked his presentation.
I think we’ll be sponsoring a battle of the decks here soon. Adrian- you want to come be a judge?

By: Gavin Heaton

Gavin Heaton — Fri, 14 Nov 2008 23:09:36 +0000

I have worked with such “business performers” in the past. I would write and build the presentation, script the speech and even direct their performances. We would rehearse it over and over.

In these cases, I would not present (or only present a small part) because it was more important that the message come from a particular person. It would have more authority and resonance that way. Interestingly, one of the hardest parts was working humour into the script. What worked for me did not necessarily work for the presenter.

And while it can be very effective, humour is also a risk. It can go horribly wrong. Just be careful

By: adrian

adrian — Fri, 14 Nov 2008 18:30:39 +0000

very true, the presentations you remember the most are the ones that make you laugh. Perhaps what we really need are warm up comedians (or clowns)? ;D

By: facu

facu — Fri, 14 Nov 2008 18:30:24 +0000

totally.
stand up should be taught at schools.
observation, engagement, speaking out, sharing… beautiful stuff.
mix it with ppts. kaboom!
cheers.

By: faris

faris — Fri, 14 Nov 2008 16:58:07 +0000

also = anil is amazing and reminds me of something else/.

advertising worked out ages ago that comedy is a good way to deliver messages – people like comedy.

And yet – so few presenters use it. We should present like stand ups.

By: faris

faris — Fri, 14 Nov 2008 16:48:25 +0000

nice mate!

indeed it is a performative act – and the performance part can be more impactful and important than the content is some ways.

I think you could do this – as long as there were never any questions – only in monologue

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