Comments on: More on operations as marketing. http://www.zeusjones.com/blog/2008/more-on-operations-as-marketing/ Fri, 03 Feb 2012 14:29:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Adrian http://www.zeusjones.com/blog/2008/more-on-operations-as-marketing/#comment-308 Adrian Wed, 23 Apr 2008 14:30:00 +0000 http://zeusjones.sierrabravo.net/blog/?p=276#comment-308 Very true Kathleen, not a great illustration but best I could do in 2 minutes. However, I think that tagging the RFID with manufacturing information like cotton source, etc. would still be interesting for consumers.<br/><br/>However, my main point was RFID is a fantastic platform for customer-facing services. Very true Kathleen, not a great illustration but best I could do in 2 minutes. However, I think that tagging the RFID with manufacturing information like cotton source, etc. would still be interesting for consumers.

However, my main point was RFID is a fantastic platform for customer-facing services.

]]> By: Kathleen http://www.zeusjones.com/blog/2008/more-on-operations-as-marketing/#comment-307 Kathleen Wed, 23 Apr 2008 12:03:00 +0000 http://zeusjones.sierrabravo.net/blog/?p=276#comment-307 I was looking forward to reading your thoughts on operations migrating to marketing angle (not a new concept) but you only mention AA's (specifically) vertical model and tangentially, the potentiality of RFID tracking -in one context. It's not tenable to track who made it. Operationally, they use a bundle method. No single person makes a garment start to finish. The best they could possibly do is lot tracking by RFID which they most likely already do internally but the notation is meaningless to consumers being an internal control mechanism. It would be worth the investment of tracking process per operator were the items made singly and were they more costly items but face it, these are tee shirts. I've long made the same argument of putting a face to sewing operators but again, it's only possible in single unit production for costlier goods and best executed via individual operator assigned hang tags (ideally with their photo and bio). I was looking forward to reading your thoughts on operations migrating to marketing angle (not a new concept) but you only mention AA’s (specifically) vertical model and tangentially, the potentiality of RFID tracking -in one context. It’s not tenable to track who made it. Operationally, they use a bundle method. No single person makes a garment start to finish. The best they could possibly do is lot tracking by RFID which they most likely already do internally but the notation is meaningless to consumers being an internal control mechanism. It would be worth the investment of tracking process per operator were the items made singly and were they more costly items but face it, these are tee shirts. I’ve long made the same argument of putting a face to sewing operators but again, it’s only possible in single unit production for costlier goods and best executed via individual operator assigned hang tags (ideally with their photo and bio).

]]> By: Joey http://www.zeusjones.com/blog/2008/more-on-operations-as-marketing/#comment-306 Joey Fri, 18 Apr 2008 19:12:00 +0000 http://zeusjones.sierrabravo.net/blog/?p=276#comment-306 Great article. I think this a great progressive company. Unfortunately even WSJ has stooped to tabloid journalism about the eccentric owner which seem to be the only thing most media cares to focus on. Great article. I think this a great progressive company. Unfortunately even WSJ has stooped to tabloid journalism about the eccentric owner which seem to be the only thing most media cares to focus on.

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