Macworld – the real marketing Superbowl.
In case you hadn’t already figured it out, Zeus Jones are complete and utter Apple fanboys. We’ve put September 5th, 2007 firmly behind us (have spent our $100 store credits) and are now fixated on January 15, 2008.
If you’ve been reading for a while, you’ll also know that we think that this is the age of the slideshow as marketing vehicle. That’s why even more than anticipating new product releases, I find myself awaiting the performance just as eagerly.
When Gizmodo says:
“What we know for sure
• Without naming any specifics, our unofficial conversations with people inside Apple points out at a 2008 full of new products. Not new versions, but actual new products. According to them, as their consumer segment gets stronger by the day, the company can take risks that before were unthinkable.
• The same sources says that, although Apple is going to keep spacing these releases through time, the overload of information for this keynote requires their marketing agenda to be extremely focused, even more than during previous events.”
It’s like pleasuring us at both ends so to speak.
I think if one were to run an econometric model on Apple’s marketing, a huge portion of their sales could be traced back to this one day.
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