Comments on: How much is it worth to beat expectations? http://www.zeusjones.com/blog/2008/how-much-is-it-worth-to-beat-expectations/ Fri, 03 Feb 2012 14:29:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: grahamfurlong http://www.zeusjones.com/blog/2008/how-much-is-it-worth-to-beat-expectations/#comment-334 grahamfurlong Sun, 01 Jun 2008 17:42:00 +0000 http://zeusjones.sierrabravo.net/blog/?p=288#comment-334 Very true. Great post. Think this post resonates well with Seth's book The Dip. <br/><br/>Based on this insight I believe it's essential for agencies to have a good idea of who their 'product picker' is on a project. Just like in tech companies, the person that isn't actively making, designing or programming the product but is judging it based on how much it will blow the user (or client) away. Very true. Great post. Think this post resonates well with Seth’s book The Dip.

Based on this insight I believe it’s essential for agencies to have a good idea of who their ‘product picker’ is on a project. Just like in tech companies, the person that isn’t actively making, designing or programming the product but is judging it based on how much it will blow the user (or client) away.

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