Comments on: Conferencia de Planejamento do GP 2008 http://www.zeusjones.com/blog/2008/conferencia-de-planejamento-do-gp-2008/ Fri, 03 Feb 2012 14:29:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: LAMPEJOS BLOG » Blog Archive » #GP08 Conversações V e último http://www.zeusjones.com/blog/2008/conferencia-de-planejamento-do-gp-2008/#comment-608 LAMPEJOS BLOG » Blog Archive » #GP08 Conversações V e último Thu, 08 Oct 2009 18:16:31 +0000 http://www.zeusjones.com/blog/?p=671#comment-608 [...] de Guerrilha I II III Blues Propaganda I II III Baunilha I II III Apresentações de Gareth Kay e Adrian Ho Tas no Vimeo do Vinicius Werner Fotos da Ana Barroso, o Livestream do BlogBlogs e a busca do [...] [...] de Guerrilha I II III Blues Propaganda I II III Baunilha I II III Apresentações de Gareth Kay e Adrian Ho Tas no Vimeo do Vinicius Werner Fotos da Ana Barroso, o Livestream do BlogBlogs e a busca do [...]

]]> By: * Strategy: beyond advertising http://www.zeusjones.com/blog/2008/conferencia-de-planejamento-do-gp-2008/#comment-607 * Strategy: beyond advertising Sun, 12 Apr 2009 21:11:51 +0000 http://www.zeusjones.com/blog/?p=671#comment-607 [...] via Prezentări, Resurse [...] [...] via Prezentări, Resurse [...]

]]> By: lee maicon http://www.zeusjones.com/blog/2008/conferencia-de-planejamento-do-gp-2008/#comment-606 lee maicon Thu, 08 Jan 2009 17:06:55 +0000 http://www.zeusjones.com/blog/?p=671#comment-606 adrian, just now came across this and really enjoyed the presentation. inspiring, compelling and articulates a feeling i think many of us have had and struggle to integrate in interesting ways. i fully intend to steal aspects of both the structure and content of what you have here. well done; but you didn't need me to say that. adrian,

just now came across this and really enjoyed the presentation. inspiring, compelling and articulates a feeling i think many of us have had and struggle to integrate in interesting ways.

i fully intend to steal aspects of both the structure and content of what you have here.

well done; but you didn’t need me to say that.

]]> By: Paul http://www.zeusjones.com/blog/2008/conferencia-de-planejamento-do-gp-2008/#comment-605 Paul Thu, 01 Jan 2009 12:56:49 +0000 http://www.zeusjones.com/blog/?p=671#comment-605 hi Adrian, that could actually be the best presentation I've seen. I'll share on my own blog. P hi Adrian, that could actually be the best presentation I’ve seen. I’ll share on my own blog.

P

]]> By: Carl http://www.zeusjones.com/blog/2008/conferencia-de-planejamento-do-gp-2008/#comment-604 Carl Fri, 12 Dec 2008 05:54:02 +0000 http://www.zeusjones.com/blog/?p=671#comment-604 I always enjoy the slides you share Adrian, great stuff. A complete unbiased view of how things really are. I always enjoy the slides you share Adrian, great stuff. A complete unbiased view of how things really are.

]]> By: neilperkin http://www.zeusjones.com/blog/2008/conferencia-de-planejamento-do-gp-2008/#comment-603 neilperkin Tue, 09 Dec 2008 17:47:50 +0000 http://www.zeusjones.com/blog/?p=671#comment-603 Great presentation Adrian. Great presentation Adrian.

]]> By: Helge Tennø http://www.zeusjones.com/blog/2008/conferencia-de-planejamento-do-gp-2008/#comment-602 Helge Tennø Mon, 08 Dec 2008 17:39:02 +0000 http://www.zeusjones.com/blog/?p=671#comment-602 Hi Adrian I would also like to ad my appreciation for you sharing this. I've sent the presentation around the office and gotten a lot of great remarks on it in return. Thank you very much. :o) Helge Hi Adrian
I would also like to ad my appreciation for you sharing this. I’ve sent the presentation around the office and gotten a lot of great remarks on it in return.

Thank you very much. :o)
Helge

]]> By: Joao Gabriel http://www.zeusjones.com/blog/2008/conferencia-de-planejamento-do-gp-2008/#comment-601 Joao Gabriel Fri, 05 Dec 2008 21:34:42 +0000 http://www.zeusjones.com/blog/?p=671#comment-601 Hi Adrian! Thank you very much for inspiring us and giving hints on what to avoid. I already invited Gareth for a Corinthians game on his next time here. Are you in? http://www.flickr.com/photos/30529466@N05/sets/72157610706260293/ Best, Joao Hi Adrian!
Thank you very much for inspiring us and giving hints on what to avoid.
I already invited Gareth for a Corinthians game on his next time here. Are you in?
http://www.flickr.com/photos/30529466@N05/sets/72157610706260293/

Best,

Joao

]]> By: Kelly Eidson http://www.zeusjones.com/blog/2008/conferencia-de-planejamento-do-gp-2008/#comment-600 Kelly Eidson Fri, 05 Dec 2008 16:37:52 +0000 http://www.zeusjones.com/blog/?p=671#comment-600 Adrian, Thank you for always sharing your presentations, especially with your notes attached. They've been much appreciated by myself and other students who can't afford to travel to conferences. Adrian,

Thank you for always sharing your presentations, especially with your notes attached. They’ve been much appreciated by myself and other students who can’t afford to travel to conferences.

]]> By: DDT http://www.zeusjones.com/blog/2008/conferencia-de-planejamento-do-gp-2008/#comment-599 DDT Fri, 05 Dec 2008 12:55:08 +0000 http://www.zeusjones.com/blog/?p=671#comment-599 Adrian, Thanks for being so generous. Abraço, DDT Adrian,

Thanks for being so generous.

Abraço,

DDT

]]> By: rafael http://www.zeusjones.com/blog/2008/conferencia-de-planejamento-do-gp-2008/#comment-598 rafael Thu, 04 Dec 2008 18:01:10 +0000 http://www.zeusjones.com/blog/?p=671#comment-598 Hey, Adrian! How are you doing? Everybody was amazed with the "gringo planners"! I was especially excited about your speech, because, as I told you, I'm a huge fan of ZJ. It was great talking to you and feel that you were really happy with the event and the people. At least you have a few reasons for coming back to Brazil, like the piranha and the black beans soup. haha Best wishes for you and all ZJ's team. Rafael. Hey, Adrian!

How are you doing?
Everybody was amazed with the “gringo planners”!

I was especially excited about your speech, because, as I told you, I’m a huge fan of ZJ.

It was great talking to you and feel that you were really happy with the event and the people.

At least you have a few reasons for coming back to Brazil, like the piranha and the black beans soup.
haha

Best wishes for you and all ZJ’s team.

Rafael.

]]> By: Florian http://www.zeusjones.com/blog/2008/conferencia-de-planejamento-do-gp-2008/#comment-597 Florian Thu, 04 Dec 2008 17:48:15 +0000 http://www.zeusjones.com/blog/?p=671#comment-597 I guess that in an ideal world, product or rather service design & marketing wouldn't operate in two different worlds. We would design the marketing into the product. I like the idea though, that there are already many assets that can be modified to work harder as marketing. It seems like a goal that is much more achievable than trying to become the next Apple, Nike or Southwest Airlines. I guess that in an ideal world, product or rather service design & marketing wouldn’t operate in two different worlds. We would design the marketing into the product.

I like the idea though, that there are already many assets that can be modified to work harder as marketing. It seems like a goal that is much more achievable than trying to become the next Apple, Nike or Southwest Airlines.

]]> By: adrian http://www.zeusjones.com/blog/2008/conferencia-de-planejamento-do-gp-2008/#comment-596 adrian Thu, 04 Dec 2008 14:29:24 +0000 http://www.zeusjones.com/blog/?p=671#comment-596 @Florian I don't know that much about how those guys work but I think they're brought in to create products whereas we're brought in to create marketing. So while they will start with the premise that it's a brand new product they're making we'll start with the premise that there are already lots of different products, services, assets, etc. that the client already owns that might be able to be modified to work harder as marketing too. Occasionally, we'll suggest a new product too but that's not the core of our business. @Florian I don’t know that much about how those guys work but I think they’re brought in to create products whereas we’re brought in to create marketing. So while they will start with the premise that it’s a brand new product they’re making we’ll start with the premise that there are already lots of different products, services, assets, etc. that the client already owns that might be able to be modified to work harder as marketing too. Occasionally, we’ll suggest a new product too but that’s not the core of our business.

]]> By: Caio Del Manto http://www.zeusjones.com/blog/2008/conferencia-de-planejamento-do-gp-2008/#comment-595 Caio Del Manto Thu, 04 Dec 2008 12:55:55 +0000 http://www.zeusjones.com/blog/?p=671#comment-595 Adrian. Thank you very much for being here and to have the guts to say true things about planning. It will always inspire us to keep changing ;). Best, Caio Adrian. Thank you very much for being here and to have the guts to say true things about planning. It will always inspire us to keep changing ;). Best, Caio

]]> By: Ricardo Amaral http://www.zeusjones.com/blog/2008/conferencia-de-planejamento-do-gp-2008/#comment-594 Ricardo Amaral Thu, 04 Dec 2008 03:27:53 +0000 http://www.zeusjones.com/blog/?p=671#comment-594 It's great to see that I am not alone in my believes that marketing strategies are the "new advertising". But you put it in such a succint and direct way that I felt ashamed... :) Great work! Hope to keep reading interesting stuff and seeing great work from ZeusJones as ad doomsday arrives... It’s great to see that I am not alone in my believes that marketing strategies are the “new advertising”. But you put it in such a succint and direct way that I felt ashamed… :) Great work! Hope to keep reading interesting stuff and seeing great work from ZeusJones as ad doomsday arrives…

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