Comments on: A different view of planning at 40. http://www.zeusjones.com/blog/2008/a-different-view-of-planning-at-40/ Using marketing to do things for people: Marketing As A Service. Wed, 14 Jul 2010 20:42:03 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Digifluff Evangelist http://www.zeusjones.com/blog/2008/a-different-view-of-planning-at-40/comment-page-1/#comment-360 Digifluff Evangelist Tue, 19 Aug 2008 21:48:00 +0000 http://beta.zeusjones.com/blog/2008/a-different-view-of-planning-at-40/#comment-360 Mr Burt,<br/>I think calling it (what you do) an experience brief is spot on. Welcome to the party. Mr Burt,
I think calling it (what you do) an experience brief is spot on. Welcome to the party.

]]> By: Tony Burt http://www.zeusjones.com/blog/2008/a-different-view-of-planning-at-40/comment-page-1/#comment-357 Tony Burt Mon, 18 Aug 2008 15:32:00 +0000 http://beta.zeusjones.com/blog/2008/a-different-view-of-planning-at-40/#comment-357 Thanks for this Adrian. Interesting talk by John. <br/><br/>It's kind of weird really as I recently did a presentation internally as to where Planning has come from and how things are changing so rapidly. As a result we need to constantly review and adapt ourselves. More so than anytime before. <br/><br/>I have my own experience of working with planners who are still stuck in the past and remain inflexible or simply ignore engagement in writing an affective creative brief. Instead they try and 'shoe horn' it in somewhere, if at all. This sparked me to outline and re-define what it is we actually do here, surely the time is right to call it an experience brief? Thanks for this Adrian. Interesting talk by John.

It’s kind of weird really as I recently did a presentation internally as to where Planning has come from and how things are changing so rapidly. As a result we need to constantly review and adapt ourselves. More so than anytime before.

I have my own experience of working with planners who are still stuck in the past and remain inflexible or simply ignore engagement in writing an affective creative brief. Instead they try and ’shoe horn’ it in somewhere, if at all. This sparked me to outline and re-define what it is we actually do here, surely the time is right to call it an experience brief?

]]> By: Charles Frith http://www.zeusjones.com/blog/2008/a-different-view-of-planning-at-40/comment-page-1/#comment-353 Charles Frith Wed, 13 Aug 2008 01:52:00 +0000 http://beta.zeusjones.com/blog/2008/a-different-view-of-planning-at-40/#comment-353 Great post Adrian. Great post Adrian.

]]> By: John Grant http://www.zeusjones.com/blog/2008/a-different-view-of-planning-at-40/comment-page-1/#comment-352 John Grant Tue, 12 Aug 2008 23:28:00 +0000 http://beta.zeusjones.com/blog/2008/a-different-view-of-planning-at-40/#comment-352 Hey thanks Adrian, but the genius of the interweb someone on SFO time as I came in from groups at midnight (perils of qual based planning orientation) linked me your post and I got to see myself speak which was weird but sort of nice given speaking is a bit of a blur to me at the time<br/><br/>anyway I agree - child, corner etc.<br/><br/>:J Hey thanks Adrian, but the genius of the interweb someone on SFO time as I came in from groups at midnight (perils of qual based planning orientation) linked me your post and I got to see myself speak which was weird but sort of nice given speaking is a bit of a blur to me at the time

anyway I agree – child, corner etc.

:J

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