Zeus Jones

From The Head Of Zeus Jones

December 2008

  • Merry Xmas!
  • The ZJ Top Design Challenge.
  • Social media on Adweek.
  • Transparency v. regulation.
  • Our Font Overfloweth.
  • The Zeus Jones screenprinting party.
  • Conferencia de Planejamento do GP 2008

November 2008

  • Just when I thought I was out they pull me back in.
  • Zeus Jones Holiday Gift Guide
  • Social media as surrogate for product.
  • Separating presentation from presenter.
  • Into strange waters - yet another benefit of rethinking marketing.
  • The Brand Bubble.

October 2008

  • Zeus Jones MCAD class 1.
  • AOC2. October 29, 2008. The launch!
  • Message v. subject: execution v. idea.
  • The psychology of human movement.
  • The long-winded answer.
  • More on the theme of the decade - interconnectedness?
  • The aesthetic divide.
  • Using services to extend the value of things.
  • The hidden truth of marketing as a service.
  • Even more on analogue to digital interfaces.

September 2008

  • Can modern brands be built with traditional people?
  • Deepspace event Tuesday afternoon.
  • The theme(s) of the decade.
  • PSFK conference in Singapore.
  • Towards a framework for imagining mobile applications.
  • UX is the new account planning.
  • When Web 2.0 brands go physical.
  • Best practices in social media: Earning influence.

August 2008

  • An alignment of interests.
  • Lost in translation: the changed context of marketing terms.
  • No really…welcome to the new zeusjones.com.
  • Welcome to the new zeusjones.com!
  • When we can measure everything.
  • A different view of planning at 40.
  • Marketing shoots its own foot.
  • Communication…yes again!
  • More on the decline of analogue communcation.

July 2008

  • Mythology in marketing.
  • More on a personal media server.
  • Prediction: mobile phones will be the center of ad campaigns in the future.
  • More on new targeting models.
  • Signage as a service
  • New marketing needs new targeting models
  • The personal media server
  • Social value revisited?
  • In SF tomorrow.
  • Zeus Jones iPhone field trip.
  • Double jeopardy in social media.
  • Zeus Jones mid-year review.

June 2008

  • How is technology affecting the way we read and write?
  • How my grandmother reads online
  • Reinforcements on their way.
  • More on monetization of Web 2.0: targeting needs.
  • The Devilish Egg.
  • Supporting decision making
  • Using services to increase consumption.
  • Messages in time.
  • The decline of analogue communication.
  • Dismantling narrative in video.
  • Pay per use coming to a service near you?
  • Zemanta on Zemanta.

May 2008

  • Who pays for Web 2.0?
  • Welcome to the head of Zeus Jones.
  • How much is it worth to beat expectations?
  • More on Apple’s future growth.
  • Zeus Jones domination at AiR
  • Nouns, verbs and iPhone interface design.
  • PSFK San Francisco
  • Technology is a medium for strategy.
  • Social value the new gold rush.
  • The myth of storytelling in new marketing.
  • Even more on functional and aesthetic beauty

April 2008

  • Sustaining innovation in services.
  • Prediction: Apple’s next wave of growth will be driven by services.
  • More on operations as marketing.
  • Looking for Winston Wolf
  • Relationships, stories and context.
  • AIGA Speech
  • Exploding the brand model.
  • The best advertising ideas?

March 2008

  • Is this the future of Nike+?
  • Age of conversation: The Bum Rush.
  • Closing the loop on value.
  • The new strategist?
  • I think I finally get mobile…but then I’m slow.
  • The semiotics of Web 2.0.
  • Differentiation (sadly not) for dummies.
  • Living in the future, life in the UAE.
  • Time to check on the state of planning.
  • More on the value of things.
  • The race is (most definitely) on…
  • In their own image…
  • P2P ad serving.
  • Telling complex stories.
  • Appreciating subtlety.
  • When the left hand…

February 2008

  • The return of the x-Internet.
  • RSS is the new radio.
  • Totally buried right now.
  • Services thinking: improving on things
  • More on aesthetic and functional beauty.
  • Services thinking: disruption through payment
  • Services thinking: a services framework
  • Services thinking: a services lifestyle
  • Creating interest.
  • Still reeling…

January 2008

  • Introducing negentropy into a system
  • A coming period of pragmatism?
  • Reconsidering cars as a platform for services.
  • The race is on…
  • UX design or the power of repetitive motions.
  • The real digital divide is a human values one not a technological one.
  • Torn calf muscle.
  • Marketing is increasingly about the creative application of technology.
  • Age of conversation 2.0 are you in?
  • Esrati for Congress!
  • Big launch day at Zeus Jones!
  • Macworld - the real marketing Superbowl.
  • Marketing APIs continued…
  • More on APIs and marketing: Collaborative Objects.
  • The API as a marketing vehicle.
  • The role of image in a postmodern society.
  • Marketing adds what’s missing.
  • The role of product launches.
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