December 2008
November 2008
October 2008
- Zeus Jones MCAD class 1.
- AOC2. October 29, 2008. The launch!
- Message v. subject: execution v. idea.
- The psychology of human movement.
- The long-winded answer.
- More on the theme of the decade - interconnectedness?
- The aesthetic divide.
- Using services to extend the value of things.
- The hidden truth of marketing as a service.
- Even more on analogue to digital interfaces.
September 2008
- Can modern brands be built with traditional people?
- Deepspace event Tuesday afternoon.
- The theme(s) of the decade.
- PSFK conference in Singapore.
- Towards a framework for imagining mobile applications.
- UX is the new account planning.
- When Web 2.0 brands go physical.
- Best practices in social media: Earning influence.
August 2008
- An alignment of interests.
- Lost in translation: the changed context of marketing terms.
- No really…welcome to the new zeusjones.com.
- Welcome to the new zeusjones.com!
- When we can measure everything.
- A different view of planning at 40.
- Marketing shoots its own foot.
- Communication…yes again!
- More on the decline of analogue communcation.
July 2008
- Mythology in marketing.
- More on a personal media server.
- Prediction: mobile phones will be the center of ad campaigns in the future.
- More on new targeting models.
- Signage as a service
- New marketing needs new targeting models
- The personal media server
- Social value revisited?
- In SF tomorrow.
- Zeus Jones iPhone field trip.
- Double jeopardy in social media.
- Zeus Jones mid-year review.
June 2008
- How is technology affecting the way we read and write?
- How my grandmother reads online
- Reinforcements on their way.
- More on monetization of Web 2.0: targeting needs.
- The Devilish Egg.
- Supporting decision making
- Using services to increase consumption.
- Messages in time.
- The decline of analogue communication.
- Dismantling narrative in video.
- Pay per use coming to a service near you?
- Zemanta on Zemanta.
May 2008
- Who pays for Web 2.0?
- Welcome to the head of Zeus Jones.
- How much is it worth to beat expectations?
- More on Apple’s future growth.
- Zeus Jones domination at AiR
- Nouns, verbs and iPhone interface design.
- PSFK San Francisco
- Technology is a medium for strategy.
- Social value the new gold rush.
- The myth of storytelling in new marketing.
- Even more on functional and aesthetic beauty
April 2008
March 2008
- Is this the future of Nike+?
- Age of conversation: The Bum Rush.
- Closing the loop on value.
- The new strategist?
- I think I finally get mobile…but then I’m slow.
- The semiotics of Web 2.0.
- Differentiation (sadly not) for dummies.
- Living in the future, life in the UAE.
- Time to check on the state of planning.
- More on the value of things.
- The race is (most definitely) on…
- In their own image…
- P2P ad serving.
- Telling complex stories.
- Appreciating subtlety.
- When the left hand…
February 2008
- The return of the x-Internet.
- RSS is the new radio.
- Totally buried right now.
- Services thinking: improving on things
- More on aesthetic and functional beauty.
- Services thinking: disruption through payment
- Services thinking: a services framework
- Services thinking: a services lifestyle
- Creating interest.
- Still reeling…
January 2008
- Introducing negentropy into a system
- A coming period of pragmatism?
- Reconsidering cars as a platform for services.
- The race is on…
- UX design or the power of repetitive motions.
- The real digital divide is a human values one not a technological one.
- Torn calf muscle.
- Marketing is increasingly about the creative application of technology.
- Age of conversation 2.0 are you in?
- Esrati for Congress!
- Big launch day at Zeus Jones!
- Macworld - the real marketing Superbowl.
- Marketing APIs continued…
- More on APIs and marketing: Collaborative Objects.
- The API as a marketing vehicle.
- The role of image in a postmodern society.
- Marketing adds what’s missing.
- The role of product launches.