Comments on: Polygamous Weddings Slides.

By: Adrian

Adrian — Thu, 01 Nov 2007 14:13:00 +0000

Hi Gavin,

Mark over at Herd has written some great stuff about how interactions can spread. Essentially, the best interactions are things that people can do with the brand AND with each other. If you can create an interaction of this kind, your chances of success go up greatly.

In terms of planning for unforseen interactions, I don't know that's possible. I think that the best way to plan interactions is to think about what people are trying to do. Not at any given moment but instead on an absolute basis and create an interaction that enables or enhances that.

Easier said than done.

By: nien

nien — Thu, 01 Nov 2007 01:36:00 +0000

Haha, I like how you answered that. =)

By: Gavin Heaton

Gavin Heaton — Wed, 31 Oct 2007 23:16:00 +0000

Great slides … though its hard to read the black print over the image towards the end.

In some ways the challenge now is to plan for the unforeseen interaction. How do we enable it? How do we allow the interaction to be self-extending? If only I knew the answer …

By: Adrian

Adrian — Wed, 31 Oct 2007 18:26:00 +0000

Not sure I’d say communications planning is irrelevant, it’s more that our bias lies elsewhere. I think there’s room for lots of different points of view. I’m pretty sure we’re not more right than anyone else.

By: nien

nien — Wed, 31 Oct 2007 01:56:00 +0000

Very cool. Very, very cool. So I assume the idea of “communication planning” is totally irrelevant. It should be “creation planning” or something like that right?

By: Jakeybro

Jakeybro — Tue, 30 Oct 2007 22:29:00 +0000

Thanks for sharing with the world. I enjoyed it immensely.

All the more reason to regret missing this conference.