« Building Wifi into objects.
Open Social. »

Polygamous Weddings Slides.

Here’s the slides from my presentation. I think they’re pretty easy to follow.

Essentially, I say that because we are living in a postmodern world where fragments of ideas bombard us constantly, we’ve become good at looking past the messages that are sent to us and instead focus on our real experiences and interactions with brands.

So if interactions are the most powerful force impacting brands then we ought to think about what we do as designing interactions. But, it turns out that designing interactions is quite different than designing communications.

I think the voice track will be up at polygamousweddings.com at some point.

Random Posts

This entry was posted on Tuesday, October 30th, 2007 at 3:06 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Adrian
    Hi Gavin,


    Mark over at Herd has written some great stuff about how interactions can spread. Essentially, the best interactions are things that people can do with the brand AND with each other. If you can create an interaction of this kind, your chances of success go up greatly.



    In terms of planning for unforseen interactions, I don't know that's possible. I think that the best way to plan interactions is to think about what people are trying to do. Not at any given moment but instead on an absolute basis and create an interaction that enables or enhances that.



    Easier said than done.
  • nien
    Haha, I like how you answered that. =)
  • Gavin Heaton
    Great slides ... though its hard to read the black print over the image towards the end.


    In some ways the challenge now is to plan for the unforeseen interaction. How do we enable it? How do we allow the interaction to be self-extending? If only I knew the answer ...
  • Adrian
    Not sure I'd say communications planning is irrelevant, it's more that our bias lies elsewhere. I think there's room for lots of different points of view. I'm pretty sure we're not more right than anyone else.
  • nien
    Very cool. Very, very cool. So I assume the idea of "communication planning" is totally irrelevant. It should be "creation planning" or something like that right?
  • Jakeybro
    Thanks for sharing with the world. I enjoyed it immensely.


    All the more reason to regret missing this conference.
blog comments powered by Disqus