Open Social = Marketing Description Language.

To continue with my public confession around Google. You may have read back in August, that I was a bit put off by the seeming disconnect between how Google markets itself and how it wants to help others market themselves.

I said, “Can we have the benefit of your brilliance applied to helping us reinvent marketing forms not just doing the same old ones better?”

In helping to create Open Social, they’ve not only outfoxed Microsoft and Facebook, I think they’ve also delivered on the above request too.

Seems to me that Open Social is the very first Marketing Description Language for marketing services. What they’ve created is as significant for marketers as was the standardisation on the :30 spot, the 1/4 page ad or the 468 x 60 banner.

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This entry was posted on Sunday, November 4th, 2007 at 4:53 pm and is filed under description language, google, marketing service, open social. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

View Comments to “Open Social = Marketing Description Language.”

Gavin Heaton Says:
November 5th, 2007 at 8:21 am

Interesting take! I had not thought of it in this way.

I definitely think Google have outmaneuvered Microsoft with this, but there is plenty of hype that still needs to be tested.

The question is, do we all want to trust Google with this? Or am I being too cynical?
Adrian Says:
November 5th, 2007 at 10:45 am

I think that Google is a good company fundamentally. However, they’re now so big that any of their movements cause large ripples and those can capsize smaller businesses.

Cringely doesn’t trust them though: http://www.pbs.org/cringely/pulpit/2007/pulpit_20071102_003354.html
Hashem Bajwa Says:
November 12th, 2007 at 2:09 am

I think this is marvelous from a business view, marketing view, technology view. Its all the same.

Someone from Google said at Web 2.0 Summit that its not about which platform, the web is the platform, and that they wanted to embed throughout the web features and functionality to make it more social and open. Open Social is a huge sign of this.

I wonder if this is why Facebook went with Microsoft in its ad/equity deal? Google has promoted open source and transparency, but perhaps Facebook is more guarded, they want to be THE platform instead of seeing the platform as everything out there. And Microsoft represents the old guarded closed in locked in world…

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