Comments on: More ruminations on mass adoption http://www.zeusjones.com/blog/2007/more-ruminations-on-mass-adoption/ Fri, 03 Feb 2012 14:29:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Zeus Jones http://www.zeusjones.com/blog/2007/more-ruminations-on-mass-adoption/#comment-65 Zeus Jones Tue, 26 Jun 2007 20:43:00 +0000 http://zeusjones.sierrabravo.net/blog/?p=112#comment-65 Good question, probably the most famous example from our past was BMW Films. While some might call this branded content, I would argue this was a service because it was a) the first and b) done with Hollywood talent.<br/><br/>We wrote an IPA winning case study on <a HREF="http://www.ipa.co.uk/news/news_archive/displayitem.cfm?itemid=1379" REL="nofollow" rel="nofollow">the films</a> What we found was that we were able to reduce BMW's (already industry leading) cost per sale by 40%, increase their sales growth from 11% to 37% and generate additional, unexpected revenue streams. Brawny Academy which is another project a number of us worked on just won a Gold Effie. And we have comparative metrics (which I can't share publicly) on several of our other cases.<br/><br/>Having left the big agency world we can't afford the same kinds of rigorous measurement that we used to, however we now base the vast majority of our compensation on results so we are very much hoping for some great cases to come. Good question, probably the most famous example from our past was BMW Films. While some might call this branded content, I would argue this was a service because it was a) the first and b) done with Hollywood talent.

We wrote an IPA winning case study on the films What we found was that we were able to reduce BMW’s (already industry leading) cost per sale by 40%, increase their sales growth from 11% to 37% and generate additional, unexpected revenue streams. Brawny Academy which is another project a number of us worked on just won a Gold Effie. And we have comparative metrics (which I can’t share publicly) on several of our other cases.

Having left the big agency world we can’t afford the same kinds of rigorous measurement that we used to, however we now base the vast majority of our compensation on results so we are very much hoping for some great cases to come.

]]> By: Kevin Hillstrom http://www.zeusjones.com/blog/2007/more-ruminations-on-mass-adoption/#comment-64 Kevin Hillstrom Tue, 26 Jun 2007 19:35:00 +0000 http://zeusjones.sierrabravo.net/blog/?p=112#comment-64 Zeus, these are good theoretical discussions about marketing, advertising and consumer behavior. It sounds good, it sounds like it makes sense.<br/><br/>Would there be an example you can share where you developed your "marketing as a service" framework for a client, and the client publicly stated that this approach drove a profitable increase in sales of "x" percent? Zeus, these are good theoretical discussions about marketing, advertising and consumer behavior. It sounds good, it sounds like it makes sense.

Would there be an example you can share where you developed your “marketing as a service” framework for a client, and the client publicly stated that this approach drove a profitable increase in sales of “x” percent?

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