Comments on: More on the merger of CIO and CMOs. http://www.zeusjones.com/blog/2007/more-on-the-merger-of-cio-and-cmos/ Fri, 03 Feb 2012 14:29:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Southern Growth Studio http://www.zeusjones.com/blog/2007/more-on-the-merger-of-cio-and-cmos/#comment-222 Southern Growth Studio Sun, 09 Dec 2007 16:53:00 +0000 http://zeusjones.sierrabravo.net/blog/?p=220#comment-222 Mister Ho and clay,<br/>This is, me thinks, one manifestation of a much wider merger, in which Zeus Jones plays a role. <br/><br/>What we call marketing or the facet known as account/connection planning must adopt and adapt, or morph with, the tools and methods employed by information architects, user experience designers, and usability engineers (to be found at such places as jjg.net, boxesandarrows.com, and one hybrid shop, www.adaptivepath.com). <br/><br/>What you point out is merely the corporate respond to this shift in culture. <br/><br/>Thanks for the article and for the smart blog. Mister Ho and clay,
This is, me thinks, one manifestation of a much wider merger, in which Zeus Jones plays a role.

What we call marketing or the facet known as account/connection planning must adopt and adapt, or morph with, the tools and methods employed by information architects, user experience designers, and usability engineers (to be found at such places as jjg.net, boxesandarrows.com, and one hybrid shop, http://www.adaptivepath.com).

What you point out is merely the corporate respond to this shift in culture.

Thanks for the article and for the smart blog.

]]> By: Clay http://www.zeusjones.com/blog/2007/more-on-the-merger-of-cio-and-cmos/#comment-221 Clay Sun, 09 Dec 2007 01:19:00 +0000 http://zeusjones.sierrabravo.net/blog/?p=220#comment-221 Interesting.<br/><br/>We started working with a company recently that had a marketing manager in charge of the relationship with the agency.<br/><br/>We started working on a new site for them, and things were getting out of hand, so the CIO stepped in. I've gotta say that the CIO is doing a great job and is far more open and intellectually considerate than most CMOs I've run across. Certainly more web-savvy...<br/><br/>I read in BusinessWeek that CMOs are lasting, on average, 26 months on the job. And the "CMO Focus" part of Ad Age seems like it's stepping back in time every week, dipping increasingly into the well of marketing-isms.<br/><br/>Weird wild stuff. Interesting.

We started working with a company recently that had a marketing manager in charge of the relationship with the agency.

We started working on a new site for them, and things were getting out of hand, so the CIO stepped in. I’ve gotta say that the CIO is doing a great job and is far more open and intellectually considerate than most CMOs I’ve run across. Certainly more web-savvy…

I read in BusinessWeek that CMOs are lasting, on average, 26 months on the job. And the “CMO Focus” part of Ad Age seems like it’s stepping back in time every week, dipping increasingly into the well of marketing-isms.

Weird wild stuff.

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