More on semantics.
The Guardian today reported that the McCanns are looking for new PR advice following the resignation of their current PR adviser.
I haven’t been following the case terribly closely but I can’t help but taking away a whole host of (unintentional) meaning from this. Actions define us. The words that the new PR advisers come up with will be insignificant in comparison. At this point the best PR advice they could possibly receive is to put an end to the search and refuse to hire a new adviser.
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