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Zeus Jones Push-Up Club: Building an Idea From the Inside Out

By: Mike Rook

It’s 2:33pm on a Tuesday and we’re sweating. Physically sweating. T-shirts are being pulled from bodies before they form a second skin. Eyes surrender to gravitational pull of the Earth. Someone says, “Good job!” to which a few people respond with “Ugh.”Another day, another episode of the Zeus Jones Push-Up Club. For 2 1/2 years, […]

How We’ve Built Zeus Jones Around Radical Collaboration With Clients

By: Christian Erickson

When we started Zeus Jones we did what almost every startup does: made a list of principles we wanted to build around. One of those principles was to directly collaborate with clients to solve problems. “Collaboration” gets a ton of lip-service in the agency world, but we observed that even the most collaborative companies have […]

Why You Should Never Use the Word Learnings: How to Write Like a Human

By: Claire Dawson

There’s a lot of angst out there about writing. Despite the fact that I work surrounded by some of the smartest people I know, I hear it all the time, usually tossed casually into conversation as a way to apologize for a copy suggestion, like so: “Well, I’m no writer, but what if we said…” […]

Why You Should Stop Being So Original

By: Laura Nelli

I recently dug deep into my piggy bank to purchase my first designer handbag, a Mansur Gavriel tote. Scoring a Mansur Gavriel bag is a major accomplishment, as the bags have been nearly impossible to find since the New York City label’s launch in 2012. Needless to say, I erupted with glee when my Mansur […]

Advice from the ‘real world’ for college students

By: Stacia Burtis and Ellen Schneider

Hi. We’re Stacia and Ellie. We both graduated with a BFA in graphic design from the University of Minnesota and eventually landed jobs at Zeus Jones. While we took similar paths to get where we are today, our experiences were quite different. Likewise, we have different roles here:  Stacia is a designer and Ellie is a […]

Metaphors and mental models

By: adrian

I enjoyed Alan Cooper’s recent article in Fast Company on the (seemingly endless) “death of design agency” debate. Not as much for the actual article itself but more for the specific metaphor he uses to describe the role of an external design company in helping transform a company: The lever to move a company must be long […]

How Creating Boka Made Zeus Jones Better Flossers

By: Amanda Zweerink

I should be honest right up front – I’ve never been a model citizen when it comes to taking care of my teeth. Like millions of other people I can pinpoint a single, awful dentist experience that made me fearful and distrustful, after which I sort of thumbed my nose at the whole profession. In […]

3M Thinsulate at the US Burton Open

By: Stacia Burtis

From smaller startups to 80 year old companies seeking a refresh, we’ve been fortunate to shape a lot of brands at Zeus Jones. But for us, working with Thinsulate insulation from 3M has been a completely new experience. Thinsulate insulation is the insulation that is put inside of jackets, hats, boots, gloves, and blankets to keep […]

The New Rules of Vacation

By: Amanda Zweerink

If you’re on vacation and send me an email, I am 99.9% likely to send back a sternly worded message about shutting down and enjoying your time off. I have always, always been a proponent of taking time away from work life to recharge; this profession we’ve chosen is greedy with our time, and if […]

Secret Messages from Zeus Jones: On Interning and Minutiae

By: Micah Mackert

There’s a special sensation of foolishness that attends beginning a new job, to which the intern is especially vulnerable. Every workspace has a secret language, a way of doing things, distilled from the combined character of the employees that is wholly obscure to an outsider. When you don’t know the people yet, I suggest looking […]