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Scaling Viral Impressions: A #postitwar Case For Preparation

By: Jen Shadowens

For most brands, viral earned media is more valuable than any other kind of media, simply because it provides the most consumer engagement at the lowest price. And yet, it’s also the hardest to create – the best viral successes have a core element that you just can’t write into a budget: good old-fashioned luck. […]

Welcoming Our Not-Interns

By: Sarah Herberg

A few months ago, we announced a shift to how Zeus Jones thinks about internships. While internships are typically structured as a learning opportunity for those hired on, this program does not stop at being only that (though that is part of its intent). In addition, our goal is for Zeus Jones to learn from […]

Creating the Next Generation of Leadership at Zeus Jones

By: Dave Annis

Over the last 10 years, Zeus Jones has gone through significant evolution, from a startup with just a few employees, to a small company 50 strong. At this stage, a lot of companies pursue one of two paths: 1) grow and sell or 2) maintain the status quo until the founders get bored or retire and […]

How an “Affront to Capitalism” Plans for The Future

By: Rob White

It’s now been ten years since the founders of Zeus Jones got together and planted the first seeds of the company. At the time we had no clients in mind, no clear business model, and certainly no financial plan. What we did have were three ingredients far more important than any of these details: optimism, alchemy […]

It’s Time to Evolve the Brand Guide (And How We Design for It)

By: Alex Register

The brand book, the style guide, the identity manual – whatever you call it, if you’re a graphic designer you’ve no doubt made or admired these codices at one time or another. And why shouldn’t you? As designers we work in systems, and we want those systems to retain their integrity long after they’ve left […]

Four Principles of Brand Partnership

By: Laura Nelli

Great partnerships are so much more than tit-for-tat relationships, credibility plays or scaling mechanisms. They have the potential to humanize brands, improve people’s lives and make the unobtainable obtainable. They even have the power to shape culture. At Zeus Jones, we’ve analyzed the mechanics of partnership for the benefits that go beyond their measurable value. We’ve found some principles […]

Unicorn Ethics: When Profit & Growth Become Separated

By: adrian

Across large parts of our economy, the basic, common-sense relationship between profit and growth (i.e. that profit is required for growth and that profit leads to growth) seems to have started to fall apart. Small companies in sectors as diverse as technology and food have begun delaying profit in favor of scale and/or sale, while […]

Measuring Brand Purpose: 5 Lessons Learned

By: Sarah Herberg

Most of us at Zeus Jones buy into the concept that the potential impact of purpose is enormous. Most of us have worked on a project where an event, new product launch or PR activation inspired by purpose created a positive change for the brand, business or culture. We thrive on the possibility that a purpose […]

An Evolving Model for Modern Brands – Beyond “Belief, Purpose, Pursuits”

By: Christian Erickson

Zeus Jones was founded on a simple premise: it was time to think differently about the nature of brands. We saw that in an increasingly interconnected world, the old idea of a brand that stood for one thing just wasn’t working anymore. Many of the fastest-growing brands at the time actually stood for many things, […]

Do Business Ethics Matter? Asking The Right Questions For A Competitive Advantage

By: Sarah Lansky and Jessica Nordell

Asking The Right Questions About Ethics Ethics. It’s an intimidating word, one that often seems tangled up between our hopes for how people or society will operate and how they actually do. Oftentimes there’s an attempt to distinguish between “morals” and “ethics,” with an understanding that the former are deeply held personal convictions, whereas the […]