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3M Thinsulate at the US Burton Open

By: Stacia Burtis

From smaller startups to 80 year old companies seeking a refresh, we’ve been fortunate to shape a lot of brands at Zeus Jones. But for us, working with Thinsulate insulation from 3M has been a completely new experience. Thinsulate insulation is the insulation that is put inside of jackets, hats, boots, gloves, and blankets to keep […]

The New Rules of Vacation

By: Amanda Zweerink

If you’re on vacation and send me an email, I am 99.9% likely to send back a sternly worded message about shutting down and enjoying your time off. I have always, always been a proponent of taking time away from work life to recharge; this profession we’ve chosen is greedy with our time, and if […]

Secret Messages from Zeus Jones: On Interning and Minutiae

By: Micah Mackert

There’s a special sensation of foolishness that attends beginning a new job, to which the intern is especially vulnerable. Every workspace has a secret language, a way of doing things, distilled from the combined character of the employees that is wholly obscure to an outsider. When you don’t know the people yet, I suggest looking […]

Design Sprints – Collaborative Real-Time Problem Solving

By: Peter Petrulo

Zeus Jones is built on a foundation of collaboration – with internal teams and with clients – and we’ve always worked hard to find tools and processes that make that collaboration successful. We use these tools to facilitate workshops which help us get to better ideas more quickly, provide the right amount of structure for […]

Why it’s time to start caring about Gen Z

By: Becky Lang

For a long time, the term “millennials” has been synonymous with young people. “What are those young millennials into, and how will that change the way we do business?” But lately when people ask this, I feel compelled to counter with, “Do you mean Gen Z?” The thing is, millennials aren’t all that young anymore. […]

The Ultimate Guide to the Minnesota State Fair

By: Peter Petrulo

We love our state, and that’s a big part of why we take on as many local projects as we do. From festivals like the Aquatennial all the way up to our state’s professional soccer team, the love for all things Minnesota runs deep at Zeus Jones. It’s the end of summer which means the best time […]

Infrastructure For Modern Brands

By: adrian

While the philosophy around Modern Branding is now well trodden, there hasn’t been as much thinking and development around how to implement and operationalize it. Specifically, can a brand operate entirely in a modern way? Can a brand accomplish everything it must without the use of traditional advertising or communications? Can a brand rely almost […]

Breaking Up With Traditional: My Intern Experience at Zeus Jones

By: Kelsey Seiler

After breaking up with your boyfriend of five years people say, “it takes time.” Time to process, time to cope, time to re-learn how to be independent, and so on and so forth and what have you. As a Creative Intern at Zeus Jones, I’ve been going through a bit of a breakup process myself– […]

The 100-Day Project

By: Stacia Burtis

At Zeus Jones I’m more than a designer. I am a strategist, producer, creative, baker, dancer, meal planner, and push-up enthusiast. All of these different roles improve my skillset and ensure that everything I design at Zeus Jones is strategic and purposeful. I feel challenged every single day, but sometimes I miss creating completely purposeless, […]

What Your Wardrobe and Modern Branding Have in Common

By: Beth Larson

As a new mom of a 6-month old, life is busy. Really busy. Mornings are a blur of packing up the day’s bottles, feeding the dog, answering a few quick emails, and somehow managing to pull myself together and not forget my laptop.Thank goodness that “meh hair” is trending. So it didn’t take long, after […]